Thursday, January 31: 4:00pm – 5:00pm
Moscone Center West, Room 2005
The Stage is Set
Come see how two of the nation’s hottest up & coming indie bands are using Apple technology in their music as they square-off during the iNDIE iNNOVATION Championships. Hundreds of bands have been competing online since November, and the top two artists will compete head-to-head in the final round at Macworld/ iWorld. The finalists will present and perform in front of a distinguished panel of industry judges, with the chance to win an awesome prize package, including the chance to open the Macworld/iWorld Blast party with Little Feat at The Mezzanine.
Voting has ended, now it’s time to meet the finalists:
Exist Elsewhere – Wavelengths Live on IOWR
Exist Elsewhere were born at 11:45pm on July 27th, 2012 at the Hard Rock Café, Hollywood Boulevard. Exist Elsewhere are Noah Benardout, Luke Walton and Brandon Woodward.
Noah Benardout – lead vocals, guitar & keyboards – was born in London but now lives in Los Angeles. This past July, he was the youngest artist ever to be awarded a prestigious residency at Hollywood’s Hard Rock Café. Interestingly enough, Noah is related to the great composer Irving Berlin.
Luke Walton – lead guitar, vocals – has worked with such notable artists as Randy Newman, Alan Parsons, Steve Miller and Joe Satriani during his last four years at USC’s Popular Music Program. A virtuoso guitar player, singer and songwriter, Luke cultivated a substantial YouTube following after publicly asking Taylor Swift out on a date by singing his guy version of Love Story!
Brandon Woodward – drums, percussion & vocals – is also currently in USC’s Popular Music Program in his junior year. Tall and handsome, the band likes to bring him out from behind the drums to sing up front on occasions!
How does Exist Elsewhere integrate Apple products into their music?
Apple Innovation is the only thing that can keep up with our creative demands as artists. We use loops that are constructed off of textures and sounds that are responsible for giving atmosphere and ambience to certain songs. Being able to have an iPad or iPhone allows for an unlimited number of keyboard, synth, and different effects sounds which isn’t something one can have with a normal keyboard with few sound banks. It’s just one of a long list of examples of Apple Innovation being invaluable in what we do.
We made a pact very early on that we want to define the sound of our generation. It’s our mantra and we push ourselves daily sometimes to the point of exhaustion. To be honest, innovation is much more to us than only using Apple products to create music. We use them to push technology to the max and break new boundaries. Often we may collectively hit a wall because we can’t go further with one particular piece of software or hardware but then the magic happens and we innovate by combining products and customizing them for our needs. There’s a great quote that encapsulates the way in which we use Apple products – “creativity is not the finding of a thing, but the making something out of it after it is found.”
Mister Loveless – Wild Summer
Mister Loveless are a 4-piece rock band founded in 2003 by high school friends, Rob Miller and Charlie Koliha in a sleepy suburb of San Francisco called, Walnut Creek. Loveless (as those familiar with the band refer to them) grew from an angular, post-punk act to a sonic territory, all their own when they enlisted long time friend, Sean Gaffney and devoted fan, Nick Clark. The group currently resides in Oakland.
Mister Loveless have influences that range from the melodic tension building dynamics of The Pixies, to the crooning testimony of The Smiths. They have the ability to move the listener into a frenzy and celebration of youth and disorder then, within moments, take them to the brink of solemn tears. It is this double nature, one of joy and regret, that leads spectators to put their drinks down and approach the stage with moth-like tragedy.
Mister Loveless released their new album, Grow Up, on Sept 11th, 2012. The album will stand as a call to arms and a challenge to a generation that will have to find their place in the world and make it their own.
How does Mister Loveless integrate Apple products into their music?
Apple products like Garage Band have raised the bar for music quality and accessibility for self recording artists. It allows us to work on our music in a very practical and cost effective way.
Early in 2012 we recorded a video which we edited with iMovie for a successful Kickstarter campaign to raise money to get Mister Loveless to SxSW in Texas and Canadian Music Week in Toronto.
For the lead single “Nineties Children” from the current album “Grow Up” we got fans to record a live performance on their iPhones and email us the footage. The video cost $100 to make in the end and we really dig it.
iNDIE iNNOVATION battle is included in the iFAN Pass package.
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