Macworld | iWorld News | Macworld

Framingham, MA––January 31, 2012––The groundbreaking new Macworld | iWorld, the Ultimate iFan Event, wrapped up on Saturday at the Moscone Center’s West Hall in San Francisco, IDG World Expo announced today. For three activity-packed days, an estimated 25,000 people—40 percent of whom were first-time attendees—experienced a show floor boasting more than 300 exhibitors and sponsors who launched in excess of 100 new products and took part in more than 75 engaging and informative Tech Talks featuring industry experts and luminaries. The new iFan Pass—which offered attendees full access to educational sessions, the show floor, and live music performances and film screenings highlighting the creativity born from Apple products, all in one high-value ticket—helped grow conference attendance by 145 percent. Saturday attendance showed particularly strong growth as crowds of consumers lined the Moscone Center waiting to get into the event.

Building on more than a quarter of a century of event success, the inaugural Macworld | iWorld—which reflected the full breadth and depth of how Apple technologies are used in the arts, in the office, in the classroom and at home—delivered a unique combination of products, education, and day and evening cultural and experiential programs that redefined what a consumer technology event can be. IDG World Expo also announced that Macworld | iWorld 2013 will be held at the Moscone Center’s West Hall from January 31 – February 2, 2013.

Check out photos from Macworld | iWorld at http://www.macworldiworld.com/macworld-iworld-photo-gallery and a video with just a few of the highlights at http://www.macworldiworld.com/friday-at-macworld-iworld.

“Macworld | iWorld is our once-a-year opportunity to make an impact with Mac and mainstream media and tens of thousands of customers who come to the event looking specifically for the latest innovations and solutions in the Apple-products marketplace,” said John Chaffee, co-founder, BusyMac. “The three days of face-to-face engagement is invaluable. There is no question that Macworld | iWorld gives us a lot of bang for our buck.”

“We feel privileged to have been part of Macworld | iWorld and to showcase top entertainment-driven creators and the innovative Apple technologies that drive their artistic process,” said Richard Goodstone, partner, Superfly Presents. “Our sessions put the spotlight, specifically, on the incredible ways that Apple products have empowered users to take their music and film endeavors to new heights and attain unprecedented commercial success. At Superfly Presents, we are committed to building communities around their passions and nowhere was the energy, enthusiasm and passion of the Apple community more evident than at Macworld | iWorld.”

“The iPhone Film Festival was started to showcase the incredible talents of a new generation of filmmakers breaking new ground in the film industry,” said Ruben Kazantsev, co-founder along with Renata Rinyu of the iPhone Film Festival. “With thousands of passionate iPhone users all gathered in one place, Macworld | iWorld was the perfect venue for our filmmakers to show off their talents while gaining maximum exposure for the incredible work they do with just their iPhones and a lot of creativity.”

Highlights of Macworld | iWorld included:

Music Experience: Making its debut this year, the Music Experience celebrated the impact of Apple technology on music performance and production. The special series of day and evening events featured presentations and performances from some of today’s most creative musical innovators, including: Atomic Tom; Beats Antique; Eclectic Method; J Boogie’s Dubtronic Science; David Mash; Hank Shocklee; moe.; the RISE Electronic Music DJ Battle & Bash, headlined by BT and won this year by rising star Dustin Delany (AKA Nisus); a Silent ‘Frisco dance party featuring Motion Potion, A.Skillz, and U9lift; the Macworld | iWorld Music Studio, presented in collaboration with Berklee College of Music; and a broad program of music-related Tech Talks.
Film Event: Another show first, the Film Event celebrated the broad and varied ways that Apple technologies are redefining film and television. Highlights included: the iPhone Film Festival (IFF) featuring screenings of never-before-seen films created entirely on iPhones and special talks with the filmmakers; an exclusive screening of the full-length, unaired South Park Pilot episode followed by a Q&A with South Park Studios show staff; The Making of South Park — Inside South Park’s Animation Studio, a special session that took attendees behind the scenes of South Park Studios; an exclusive premier of “Olive,” the very first full-length feature film shot entirely on a cell phone; and a host of film and television-related Tech Talks, including “‘Beckinfield’ – Mass Participation TV with a Special Performance by Jonathan Frakes.”
Visual Art and Literature Events: Special programs celebrated the impact of Apple technology on literature and the visual arts, including: a feature presentation and on-site exhibit digital art pioneer Bert Monroy; a conversation with author Susan Orlean; and a wide variety of art-focused Tech Talks.
Macworld | iWorld Midway: The second floor of the Moscone Center was transformed into an exciting collection of attractions where attendees could experience iOS and OS X products and technologies across the arts and education in unique and engaging ways. Highlights included: The Digital Art Gallery, featuring work by artists such as Jenny Oakley, Eric Engstrom, Malik Seneferu and Nini Teves Lapuz; iPad Sketch Stations; South Park Art Gallery; Super Art Fight; Co-working Zones; and the Macworld | iWorld Closing Ceremony: A Tribal Gathering, a filled-to-capacity drum circle led by Drum Circle Master Arthur Hull where hundreds of attendees came together to celebrate the community.
Tech Talks (formerly known as the Users Conference): More than 75 Tech Talks—including educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities—were taught by the industry’s leading topic experts, innovative thinkers and creative geniuses. The sessions featured unparalleled educational and experiential content that took attendees of all skill levels inside Apple products, including the iPhone, iPad, Mac, iOS and OS X Lion. Covered topics were as varied as the impact of Apple technology in the development of the modern-day artistic process, use of Apple-related products in education, iCloud, tips for navigating the vast world of social media and photography apps, Siri and ways to leverage new mobile technologies to expand your business. The Tech Talks program also included Macworld | iWorld RapidFire, a brand new two-hour event featuring consecutive five-minute presentations designed to inform and entertain attendees that was standing room only.
The Macworld | iWorld First Looks program highlighted more than 100 new-to-market innovations—from software and hardware to peripherals, accessories and apps for the Apple products platform—making their debut at the show, helping attendees and the media learn more about them.
Exhibit Hall: The vibrant Macworld | iWorld show floor featured more than 300 companies offering the latest in Apple third-party technologies. The Mobile Apps Showcase and new, sold-out OS X Zone were some of the most highly trafficked areas of the show floor.
Workshops: Macworld | iWorld’s Workshops offered attendees a full-day of immersive learning on some of today’s hottest Apple technology applications and software, including Keynote, OS X Lion, iLife and Adobe.
Macworld Live! featured special live coverage, interviews, demos and commentary from the main stage of the world’s biggest Apple-related extravaganza. Macworld editors anchored shows coverage throughout the event and welcomed guests, luminaries and others to entertain, inspire and inform. Featured guests included: Kyle Wiens and Luke Soules of iFixit, Philip Michaels, Andy Ihnatko and John Gruber.
Macworld announced its Macworld | iWorld 2012 “Best of Show” winners, a program that recognizes the best products making their debut at the show. This year’s winners were: Adonit’s Jot Touch, Blue Microphones’ Spark Digital, Boinx Software iStopMotion for iPad, Dev-Audio’s Microcone, FileThis Fetch, Global Delight Game Your Video, i4software Video Camera, Lantronix’s xPrintServer, RyzMedia’s blinQ, Smile PDFpen for iPad and TourWrist.

Connect
Keep up-to-date on Macworld | iWorld happenings, news and chatter on Twitter at http://twitter.com/MacworldExpo and Facebook at https://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld | iWorld
Macworld | iWorld is the world’s ultimate fan event for those who use, create, and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati—Macworld | iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld | iWorld will take place January 26 – January 28, 2012 at the Moscone Center in San Francisco. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, Halo® Fest, Enterprise MobileNext (mNext) and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Macworld | iWorld Kicks Off This Week in San Francisco

01/24/12

Tens of Thousands of Attendees, Hundreds of Exhibitors and Creative Innovators Gather for the Ultimate iFan Event Celebrating the Impact of Apple-related Technologies on Art, Business and Culture

Framingham, MA––January 24, 2012––Macworld | iWorld kicks off this week at the Moscone Center West in San Francisco and more than 20,000 people who use, create and love Apple products are expected to gather to celebrate the intersection of technology and art, IDG World Expo announced today. The “ultimate iFan event” will blend unparalleled educational opportunities with a show floor boasting innovations to see and buy for all Apple-related platforms, and a full agenda of new, cutting-edge music, film and art elements. The redefined and reimagined Macworld | iWorld, which represents the full breadth and depth of what Apple technology has to offer, will break new ground for consumer technology events when it open its doors on Thursday.

Macworld | iWorld 2012 will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco. The new iFan Pass provides access to all Tech Talks, Music Experiences, Film Events, Art Showings, the Macworld | iWorld Midway and the exhibit hall all for just $100 pre-show and $125 on-site. Exhibits only passes start at $25 pre-show and $45 on-site. Additional information about event passes can be found at: http://www.macworldiworld.com/packages-and-prices. Attendees can register now at https://register.rcsreg.com/r2/macsf2012/ga/clear.html or onsite at the Moscone Center – West Hall, beginning on January 26th.

“The new Macworld | iWorld builds on our deep and storied legacy as the gathering place for the Apple products marketplace, delivering the unique combination of unrivaled educational opportunities and show floor hands-on experiences and shopping that have kept attendees coming back year after year, with new, ground-breaking content and events in film, music, art and interactivity,” said Paul Kent, vice president and general manager of Macworld | iWorld. “For three days in one place, attendees will have access to the leading product innovations, thought leaders and creative geniuses. We are excited to open the doors on a new year and a new evolution for Macworld | iWorld.”

The Macworld | iWorld iFan event includes the following activities, with location and times listed at http://www.macworldiworld.com/ifan. For a summary of event highlights, please see the show Hot Sheet:

Macworld | iWorld Blast: The event will kick off with a launch celebration on Wednesday, January 25 at The Warfield in San Francisco headlined by indie rock powerhouse Modest Mouse and produced in collaboration with Superfly Productions, the entertainment and marketing agency responsible for world-class music festivals such as Bonnaroo, Outside Lands and Life is Good.
Music Experience: Debuting at Macworld | iWorld, the Music Experience will celebrate how Apple technology is pushing the boundaries of innovation in music performance and production and feature special presentations and performances from some of today’s most innovative and creative musical geniuses. Highlighted events and performances include: Hank Shocklee; moe.; the RISE Electronic Music DJ Battle & Bash, featuring BT and a competition between three of San Francisco’s hottest up-and-coming DJs judged by DJ Solomon, DJ Dani Deahl, and DJ Ean Golden with event emcee “The Bastard Prince” of the Rondo Brothers and co-hosts The Cobra Snake and Jonny Makeup; a Silent ‘Frisco dance party featuring Motion Potion, A.Skillz, and U9lift; Atomic Tom; Beats Antique; Eclectic Method; J Boogie’s Dubtronic Science; David Mash; Sal Soghoian; the Macworld | iWorld Music Studio, presented in collaboration with Berklee College of Music; and a slew of Tech Talks led by topic experts, innovative thinkers and creative geniuses that offer attendees unparalleled educational opportunities on ways to leverage and maximize Apple and related tools for music creation, production and enjoyment.
Film Event: Debuting at Macworld | iWorld, the Film Event celebrates the broad and varied ways that Apple technologies are redefining film and television. Highlights include: the iPhone Film Festival (IFF), sponsored by Epson Americas, Inc. and iPro Lens System, featuring screenings of never-before-seen films created on iPhones (including “Yearlapse ’11: NYC to London,” “Isobel & The Witch Queen,” “992,” and “Russian Roulette”) and special talks with the filmmakers; an exclusive screening of the full-length, unaired South Park Pilot episode followed by a mind-blowing, myth-dispelling Q&A with South Park Studios show staff; The Making of South Park — Inside South Park’s Animation Studio, a special session that takes you behind the scenes of South Park Studios; and a host of Tech Talks that will offer attendees unique educational opportunities on ways to leverage and maximize Apple and related tools for film making, editing and distribution.
A special Tech Talk, “‘Beckinfield’ – Mass Participation TV with a Special Performance by Jonathan Frakes,” produced in collaboration with Theatrics, creators of the first Mass Participation TV series, focuses on the impact of social media and technology on collaborative story telling.
And just announced, the exclusive premier of “Olive,” the very first full-length feature film shot entirely on a cell phone, followed by a Q&A hosted by Marcus Osborne with co-directors Hooman Khalili and Patrick Gilles, actor Nick Childress, executive producer Chris Kelly and composer Ben Lear.
Visual Art and Literature Events: Special events celebrate the impact of Apple technology on literature and the visual arts, including: a feature presentation and on-site exhibit by acclaimed digital photo-realist artist, author and lecturer Bert Monroy; a conversation with author and self-proclaimed geek Susan Orlean; and a wide variety of art-focused Tech Talks that will provide attendees of all skill levels opportunities for interactive education.
Additional art-inspired events will take place in Macworld | iWorld’s Midway, where a collection of attractions give attendees an opportunity to experience iOS and OS X products and technologies across the arts and education in unique and engaging ways. Highlights include: The Digital Art Gallery; iPad Sketch Stations; South Park Art Gallery; and Super Art Fight.
Tech Talks (formerly known as the Users Conference): More than 75 Tech Talks—including educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities—will be led by the industry’s leading topic experts, innovative thinkers and creative geniuses, including 30 presenters participating for the first time. These sessions will feature new and unique educational and experiential content that takes attendees of all skill levels inside Apple products, including the iPhone, iPad, Mac, iOS and OS X Lion, and helps them get the most out of these technologies. The Tech Talks program also will include Macworld | iWorld RapidFire, a brand new two-hour event featuring consecutive five-minute presentations designed to inform and entertain attendees.
Two special Tech Talks, developed with Superfly Presents, focus on the impact of Apple technology on the film and music industries, respectively. “The Creators,” a panel featuring recording artist Fitz of Fitz and The Tantrums and director Brad Furman, best known for his work on the “The Lincoln Lawyer” and “The Take,” will explore how Apple technology has been vital in the development of the modern-day artistic process. “Music and Marketing,” featuring Jamie Sampson of SoundTracking and Jordan Kurland of Zeitgeist Artist Management, will examine how the establishment of a deep connection between artist and audience is vital to attain commercial success.
And just announced, Actor Rob Corddry, best known for his work as a correspondent on “The Daily Show with Jon Stewart” and his starring role in the comedy film “Hot Tub Time Machine,” will join David Sparks, Katie Floyd and Merlin Mann for the Mac Power User Workflows podcast live at Macworld | iWorld.
Workshops: Macworld | iWorld’s Workshops offer attendees a full-day of immersive learning on some of today’s hottest Apple technology applications and software, including Keynote, OS X Lion, iLife and Adobe.
Exhibit Hall: The vibrant Macworld | iWorld show floor will feature close to 300 companies offering the latest in Apple third-party technologies. This year, the show floor will again include the Mobile Apps Showcase, one of the most highly trafficked areas of the exhibit hall where the latest iPad, iPhone and iPod innovations will be on display, as well as the brand new, sold-out OS X Zone, specifically designed to showcase OS X software. Exhibiting companies include: Dolly Drive, Octa, SellYourMac.com, Snap Cases, Fujitsu, FLYGRIP, Gavio, Global Delight, Henge Docks and Parallels.
The Macworld | iWorld First Looks program will showcase more than 100 of the newest innovations in software, hardware, peripherals, accessories and apps for the Apple products platform.
Show Shopping Specials: Attendees will have access to hundreds of shopping deals available in exhibitor booths throughout the show floor, including show special product offers available exclusively to Macworld | iWorld attendees. More than 30 companies will offer special pricing on more than 50 of the newest product innovations—including hardware, software, applications and accessories—for the Apple products marketplace. Participating companies include: Apparent/Doxie, Appmosphere Inc., CORPCOM, Crestron Electronics, Discovery Bay Games, DryCASE LLC, Global Delight, iKlear, LARK, RAGE Software, Rain Design, Rogue Amoeba, SecureMac, Sonoma Wire Works, Splashtop and Wisepower.
Macworld “Best of Show Awards,” presented by Macworld magazine, will recognize the best products making their debut at the show. Winners will be announced on Friday, January 27 at 3:00 p.m. on the Macworld Live Stage, Booth #752.

Macworld | iWorld has also released the Macworld | iWorld Mobile Show Guide, the official app of the event developed by DoubleDutch. The Show Guide is a comprehensive iPhone/iPad app that allows users to explore the full show agenda and create personalized schedules, view the floor plan, interact with the real-time event feed (including location-based check-ins, photos, sessions, and more), share status updates seamlessly on Facebook, Twitter, and LinkedIn, connect with people that share their interests, view the speaker list, and even compete to earn points and badges. The Macworld | iWorld Mobile Show Guide is now available as a free download in the App Store.

Connect
For current happenings, news and chatter follow Macworld | iWorld on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at https://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld | iWorld
Macworld | iWorld is the world’s ultimate fan event for those who use, create, and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati—Macworld | iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld | iWorld will take place January 26 – January 28, 2012 at the Moscone Center in San Francisco. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Macworld | iWorld First Looks Program Puts Spotlight on More Than 100 Brand New Products Debuting at the Show for the Apple Platform

01/17/12

Exclusive Event Highlights New Innovations Launching at Macworld | iWorld; Special Exhibitor Shopping Deals Give Attendees Unparalleled Opportunities to See, Learn and Buy Right on the Show Floor

Framingham, MA––January 17, 2012––When Macworld | iWorld opens next week in San Francisco, more than 250 companies will showcase hundreds of the newest innovations in software, hardware, peripherals, accessories and applications for the Apple products platform, IDG World Expo announced today. More than 100 of these products, many of which are debuting at the show, will be highlighted as part of the exclusive First Looks program, which puts the spotlight on the newest and coolest solutions for every iFan. Attendees will also have access to hundreds of shopping deals available in exhibitor booths throughout the show floor, including show special product offers available exclusively to Macworld | iWorld attendees.

The vibrant Macworld | iWorld show floor—which this year includes the Mobile Apps Showcase, where the latest iPad, iPhone and iPod innovations will be on display, and the brand new, sold-out OS X Zone, specifically designed to showcase OS X software—complements a full agenda of music, film and art events, including performances, screenings, and galleries, as well as networking events and meet ups, educational workshops, and Tech Talks all developed to celebrate the amazing innovation that can happen when elegant technology meets creative genius. Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco. A full list of exhibitors can be found at: http://www.macworldiworld.com/exhibitor-list.

Macworld | iWorld exhibitors will offer attendees unique opportunities to see, try and buy products at special discount prices right on the show floor. More than 30 companies will offer special pricing on more than 50 of the newest product innovations—including hardware, software, applications and accessories—for the Apple products marketplace. Participating companies include: Apparent/Doxie, Appmosphere Inc., CORPCOM, Crestron Electronics, Discovery Bay Games, DryCASE LLC, Global Delight, iKlear, LARK, RAGE Software, Rain Design, Rogue Amoeba, SecureMac, Sonoma Wire Works, Splashtop and Wisepower. Check out all the Shop Macworld deals at: http://www.macworldiworld.com/show-specials.

Highlights of this year’s First Looks program, which makes it easy for attendees to find the very latest innovations on the show floor, include:

Abvio Inc. (Booth #818-2G, Mobile Apps Showcase): Abvio will, for the first time, give a sneak peak of some of the new capabilities coming in Cyclemeter, Runmeter and Walkmeter v7.0 and will showcase Cyclemeter 6.0, a $5 iPhone application with more power than a $300 bike computer. The latest release of the technology adds advanced support for the ANT+ system from Wahoo Fitness, the most powerful interval training system available today, and advanced split/interval/zone analysis summarizing more than a dozen data items.

Adonit (Booth #1024): Adonit will introduce Writer 2 Plus for the iPad 2, technology that makes typing on the iPad easier than ever before and takes tablet keyboards to the next level. Writer 2 Plus offers the same great keyboard and folio customers already love, but with game-changing additions. Writer 2 Plus is now rechargeable and with a larger keyboard for added comfort. Users can even detach the keyboard from the folio, giving them a stylish case for travel.

Audible Magic (Booth #818-P7, Mobile Apps Showcase): Audible Magic will launch Audible Magic Live TViD™. Integrated into apps and leveraging patented digital fingerprint technology, the Live TViD service recognizes the specific episode being watched on TV and pinpoints the exact spot a viewer is at in the show, allowing developers to quickly and easily synchronize their app to what a viewer is watching on TV.

Audioforge Labs (Booth #818-3L, Mobile Apps Showcase): Audioforge Labs will showcase its EASe Listening Therapy app for iPhone, iPod touch and iPad. Developed for children with autism and other sensory processing disorders (SPD), the EASe Listening Therapy app uses music to deliver short, intense bursts of sound, creating a sensory palette of sonic experiences that can help a child learn to cope with typical environmental conditions. This long-term listening therapy program exceeds the functionality and performance of hardware devices costing $10,000.

Blue Microphones (Booth #413): Blue Microphones will introduce Tiki, First USB mic employing advanced DSP that mimics the intelligence of human hearing by focusing on desired sounds, minimizing background noise and knowing when to mute altogether. Combining noise-cancelling technology, Voice Isolation and Intelligent Mute, Tiki dramatically improves communication in noisy environments and is as compact as a USB flash drive.

Boinx Software Ltd (Booth #818-2J, Mobile Apps Showcase): Boinx Software will showcase iStopMotion for iPad, technology that brings the excitement of storytelling with stop motion animation (aka claymation or stop action animation) and time lapse recordings to the iPad 2.

Digitar World Inc (Booth #818-1A, Mobile Apps Showcase): Digitar World will launch Guitar – Digitar, an innovative digital guitar for the iPad and scaled-down versions for the iPhone and iPod touch, and showcase Harmonica – iMonica, a harmonica for the iPod touch or iPhone that allows users to play anytime, anywhere. Users can even download music scores to play along to from www.DigitarWorld.com.

DryCorp, LLC (Booth #316): DryCorp will introduce its latest innovation, the DryBUDS Sport Waterproof Headphone with waterproof microphone. The DryBUDS work with the company’s patented vacuum-sealed waterproof iPhone case, allowing users to listen to music and take calls while participating in any water activity.

Garmin (Booth #836): Garmin will showcase new features for its turn-by-turn iPhone navigation apps, including pedestrian guidance with bus and train schedules, as well as social media integration. A new function of the Garmin StreetPilot Onboard app shows real-time photos from traffic cameras. This functionality can help drivers get to their destination faster by giving them the ability to literally see traffic conditions ahead of time.

Gavio (Booth #313): Gavio will showcase Metallon Al 2, wide-ranged, true-to-sound stereo earphones with a high-definition microphone. These high-quality silicone ear buds ensure noise-cancellation and a proper fit for all ear sizes and will stay in place even in rigorous situations. Each earpiece is encased in aluminum for durability, comfort, and elegance and frequency ranges from 17 Hz – 23K Hz.

Henge Docks (Booth #549): Henge Docks will introduce Henge Dock for MacBook Air, a unique vertical docking system that enables users to quickly, easily, and cleanly incorporate an Air into a desktop setup or home theater, and enjoy the best features of a laptop, desktop, and media center PC all from one computer.

iPro Lens System (Booth #423): iPro Lens System will showcase its signature product for the iPhone 4/4S, which includes a Fisheye and Wide Angle Lens, a pocket-sized handle that doubles as the lens housing and a universal tripod mount, and a rugged iPhone case that the lenses securely fasten to.

LA TIGRE HI LLC (Booth #818-35, Mobile Apps Showcase): La Tigre will showcase its Mika software and private network that allows users to turn their iPhone, iPad or iPod touch into a VoIP calling device that has Virtual Pbx capabilities. Plug and play technology, Mika only requires a Wi-Fi connection. Now, users can bring their Apple device to 190 countries and make calls through La Tigre in network with no huge phone bill to worry about.

Mapdiva LLC (Booth # #228-6, Mac OS X Zone): Mapdiva will showcase Artboard 1.3, a simple, powerful and fun vector drawing application for Mac OSX. Artboard stands apart with its advanced styles that go way beyond simple fill and stroke and includes more than 1,600 awesome styles and fully editable vector clip art, including speech bubbles, shiny buttons, maps, people factory and home planning.

Nomad Brush (Booth #455): Nomad Brush will showcase its Macworld EDDY award-winning Nomad Compose™, the first interchangeable, dual-tipped stylus that features a short or long brush tip and the new Glide Bevel tip, giving novice and professional artists alike a customizable tool to create art on the iPad, iPhone, Android and all capacitive touchscreen devices. Digital artists will use the Nomad Compose on iPads at the Nomad Brush booth and during Saturday’s Nomad Brush Tech Talk where artists and audience members will be creating an interpretative portrait of Apple’s popular Siri.

Olloclip (Booth #939): Olloclip will showcase its quick-connect lens solution for the iPhone 4 and iPhone 4S that includes Fisheye, Wide-angle and Macro lenses in one small, convenient package that easily fits in your pocket. Nestled in the palm of your hand, the olloclip connects to the iPhone within seconds.

Other World Computing (Booth #513): Other World Computing will introduce the Newer Technology® GripStand™ Station. Designed for use with either the NuGuard GripStand or the NuGuard GripStand 2, the technology stores, charges, protects and syncs up to eight iPads or eight iPad 2′s in one space saving, stable case. Nonskid feet provide stability and pre-drilled anchor points allow mounting to horizontal surfaces. Apple Certified Dock Connectors engage iPads or iPad 2s upon insertion––no individual plug-in needed.

Parallels (Booth #MacIT G2): Parallels will demo Parallels Desktop 7 for Mac Enterprise Edition (www.parallels.com/desktop/enterprise), which gives IT departments a simple and cost-effective solution to support approved Windows applications across a managed Mac population. Parallels Desktop for Mac is the No. 1 selling solution for running OS X Lion, Windows and other OSes on a Mac simultaneously without rebooting. It also works with Parallels Mobile to let users remotely access and run their Mac, its OSes and applications via iPad, iPhone and iPod touch.

SecureMac.com (Booth #442): SecureMac will launch Privacy Scan, technology that protects users’ online and office privacy by securely shredding files that can be used to track Web browsing and computer usage. PrivacyScan allows users to choose the information to shred with an intuitive user interface and Department of Defense government high-security standard for file deletion.

SMILE (Booth #228-17, Mac OS X Zone): SMILE will unveil PDFpen for iPad, the mobile version of the award-winning Mac PDF editor. Use it to sign a contract, make corrections, fill out an application, make comments on a presentation and much more. It’s the mobile app that doesn’t feel like you left the important features back at the office.

Studio Six Digital (Booth #818-25, Mobile Apps Showcase): Studio Six Digital will showcase its iAudioInterface2, a professional audio I/O device for iOS. Designed for the iPad, iPhone 4, and iPod touch 4, iAudioInterface2 provides one 48v phantom power microphone input, a balanced line input, and precision A/D conversion, as well as a Li-ion battery, balanced line/headphone out, and Toslink digital audio output.

ZigZaGame (Booth #818-49, Mobile Apps Showcase): ZigZaGame will unveil Dragon Island RPG for IOS, a role playing game set in a fantasy world where users amass an army of monsters and explore a large world.

ZurApps Research Inc. (Booth #818-53, Mobile Apps Showcase): ZurApps Research will showcase MathPad, a FREE app that creates documents with mathematical expressions that automatically draw, resize and align themselves, according to their content, using a special mathematical keyboard; documents then can be emailed as PDF files. The apps includes all functionality to TRY BEFORE YOU BUY the add-on for creating and saving multiple documents.

Notes to Media:
On Wednesday, January 25, the day before the Macworld | iWorld show floor opens to the public, media are invited to attend a Pre-Show Innovation Showcase in the lobby of the Moscone Center West. At this media-only event, members will have an opportunity to preview some of the coolest and newest new consumer technologies and gadgets for the Mac, iPod, iPhone and iPad that will be on display at Macworld | iWorld this year (some of which are making their debut at the show and aren’t yet generally available).

That same evening, Wednesday, January 25 from 5:30 – 7:00 p.m., there will be an evening Media Reception in the Media Center where inventive, independent developers and companies, including VIPorbit, Parallels, Gavio, iGrip, WebIS, MokaFive, Crestron Electronics, Global Delight, Fujitsu Computer Products of America, Phatware, Liftstil and FlyGrip, will preview some of the industry’s hottest new products. All registered Macworld media are invited to attend. Additional details can be found at: http://www.macworldiworld.com/media-preview-reception.

For more information on either event, please contact Schwartz MSL at: macworldiworld@schwartzmsl.com or (415) 512-0770.

Registration Information
Attendee registration is open at: https://register.rcsreg.com/r2/macsf2012/ga/clear.html. Information about event passes and pricing can be found at: http://www.macworldiworld.com/packages-and-prices.

For complete details on media qualification guidelines, please visit: http://www.macworldiworld.com/credentials. Please note that all media are required to submit media credentials for Macworld | iWorld.

For more on the iPhone Film Festival, visit http://www.iphoneff.com/. Connect with the event on Facebook at https://www.facebook.com/iphoneff and on Twitter at https://twitter.com/iPhone_FilmFest.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #

Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Macworld | iWorld Announces All New Content, Event Highlights and Exhibitors

01/04/12

Appalooza Contest, Celebrity Tech Talks, RISE Electronic DJ Battle and Bash, and Exhibitor Product Announcements Complete Dynamic, Unparalleled Program of Content and Special Events Slated for the Ultimate iFan Celebration

Framingham, MA––January 4, 2012––Kicking off the month in which Macworld | iWorld takes place, IDG World Expo today announced a slew of new content and event highlights. These include: new Tech Talks developed in conjunction with Superfly Presents and Theatrics, creators of the Mass Participation TV series; the unveiling of three DJs selected to compete in the RISE Electronic Music DJ Battle & Bash; the winners of the “Appalooza – The Greatest Apps of All Time” contest; and a list exhibitors participating in both the Mobile Apps Showcase and the recently announced OS X Zone.

Today’s announcements complement a full agenda of music, film and art events, including performances, screenings, workshops and galleries, developed to celebrate the intersection of technology and art, as well as a vibrant show floor that serves as a true reflection of today’s evolving iOS marketplace. Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco.

IDG World Expo has joined forces with Superfly Presents, the entertainment and marketing agency responsible for world-class music festivals such as Bonnaroo, Outside Lands and Life is Good, to bring attendees two special Tech Talks focused on the impact of Apple technology on the film and music industries, respectively. The sessions include:

“The Creators” panel featuring recording artist Fitz of Fitz and The Tantrums, director Brad Furman known for his work on the “The Lincoln Lawyer” and “The Take,” and additional panelists to be announced. The session will explore how Apple technology has been vital in the development of the modern-day artistic process. Today’s artists are producing work faster, with finer detail, and with more independence than ever before. Superfly has chosen this select group of notable artists to discuss how Apple technology provides new platforms for effectively reaching their audiences.
“Music and Marketing” with Jamie Sampson of SoundTracking, Jordan Kurland of Zeitgeist Artist Management and additional panelists to be announced shortly. This panel will examine how the establishment of a deep connection between artist and audience is vital to attain commercial success. The tools and functionality to reach audiences have never been more diverse and accessible. This panel will showcase select music industry professionals who will discuss how Apple technology has allowed artists to engage directly with their fans/followers, about how mobile music apps are being utilized via Apple technology, and what innovative developments lay ahead.

The IDG World Expo/Superfly Presents partnership also includes the opening night kick-off concert with Modest Mouse.

Additionally, a Tech Talk produced in collaboration with Theatrics, creators of the first Mass Participation TV series, focuses on the impact of social media and technology on collaborative story telling. Theatrics’ Mass Participation TV series “Beckinfield” is the only social TV experience where anyone can create a character and play a part in a professional, plot-driven show.

Theatrics presents “‘Beckinfield’ – Mass Participation TV with a Special Performance by Jonathan Frakes.” As noted by Wired.com, Mass Participation TV (MPTV) “takes social media to the 9th degree.” In this special session, Bob Gebert and Tracy Evans of Theatrics––the creators of “Beckinfield” the world’s first Mass Participation TV series––pull back the curtain and reveal the origins of their project, the production technology at play and the story behind the story. Jonathan Frakes, who plays Dylan Marks in the series, will be on stage announcing the winner of the Ultimate Online Audition Contest at Macworld | iWorld; that winner will receive $10,000 and a trip to Hollywood with a friend. A special segment of “Beckinfield” will be filmed live as part of Frakes’ guest appearances in the series with the Macworld | iWorld audience joining the story line by playing the part of “Beckinfield” residents. Bob, Tracy and Jonathan will discuss the project in depth, show story videos and unveil all about the Macworld | iWorld story line.

For 12 days in December, Macworld | iWorld hosted “Appalooza – The Greatest Apps of All Time” contest, a mobile app contest designed to celebrate today’s vibrant iOS marketplace. Voters cast ballots for their favorite iOS apps and helped create an ultimate list of the greatest apps in categories ranging from games to lifestyle to music-photo and social apps. After thousands of votes were cast, Macworld | iWorld is excited to present the top five highest vote getters: Touch Retouch, Blues Masters, Splashtop Remote Desktop, Turbo Viewer and Legendary Wars. A full list of winning apps can be found at: http://apps.facebook.com/offerpop/Contest.psp?c=54109&u=14562&a=254553244581393&p=58481436623&rest=0&v=Results.

Many of the apps highlighted as part of Appalooza will be available to see and try at Macworld | iWorld’s Mobile Apps Showcase. One of the most popular areas of the extensive show floor, the Mobile Apps Showcase offers attendees unparalleled opportunities to see, try and learn about the latest iPad, iPhone and iPod innovations directly from more than 100 developers who created them. Exhibiting companies include: App Creation Network, Brainshark, Inc., Clear-Media, Fierce Wombat Games, Infomato, Inc., KoamTac, NeoPlay Entertainment, Penpower Inc, Red Robot Labs, Smile, TriceraSoft, WillowTree Apps and XMG Studio, to name a few.

New to the exhibit hall in 2012, the OS X Zone is a special area of the show floor dedicated to showcasing innovations from OS X software developers, the most in-demand category of products requested by Macworld | iWorld attendees each year. Interest in the OS X Zone has been strong and participating companies will include: BusyMac, CHL Software, Codo, Coladia, Connected Accounting and ERP, Dev-Audio Pty Ltd, e3 Software, FileThis, Flexibits Inc., Geekjam LLC, Karelia Software, Left Coast Logic, Mapdiva LLC, RAGE Software, RealMac Software, Sheep Systems, Smile, SoftClouds, Sparrow, Splasm Software and Widget Press.

A full list of exhibitors can be found at: http://www.macworldiworld.com/exhibitor-list/.

The RISE Electronic Music DJ Battle & Bash, which will bring together electronic music DJs using Apple technologies to compete in a club environment and feature a special performance by platinum-selling electronic artist BT, has unveiled the three finalists who will compete for the grand prize of $1,000. Selected from more than 100 submissions, these DJs will battle in front of a live audience and a panel of judges that includes some of today’s hottest and most innovative DJs, including DJ Solomon, DJ Dani Deahl and DJ Ean Golden.

Alexander (Alex) Sibley of San Francisco who is rapidly climbing up the ranks of California’s vibrant house/techno scene. From having his tracks get played out in clubs around the world to DJing shows around the bay area at some of the biggest venues/parties (Lovevolution at Oakland coliseum, Ruby Skye in SF, Supperclub, etc.) his sets have always impressed, bringing a unique twist to tech house and techno. Alex has had the privilege to play alongside Alex Kenji, Moby, Pendulum, The Glitch Mob, Markus Schultz, DJ Reza, Gareth Emery, Darude, Serge Devant, Kill the Noise and Treasure fingers.
Dustin Delany (AKA Nisus) who moves dance floors, flowing seamlessly through electro bangers to womping dubstep explosions with tech-funk tweaks. His productions are whipped up electronic analog bass frenzies that initially gained momentum when he won the Outside Lands remix contest. Since then he has performed at 2010′s Treasure Island Music Festival, SF’s yearly Lovefest and Coachella. He is San Francisco based and is also a contributing writer for DJTechTools.com; as a resident for Basthaus he supported a wide-range of up-and-coming DJs at some of the best clubs in the world.
DJ GeoD of San Francisco who since the age of 13 has immersed himself in the world of hip hop and electronica. With roots in turntablism and representing the hard-hitting progressive/dutch house genre in his sets, Geo-D is a whole different animal who brings “old guard” techniques that obliterate the usual “press play” acts of today’s scene. He has collaborated and played with acts in the hip hop industry and the electronica scene and, bringing in flavors that echo Laidback Luke’s fierce crowd presence and DJ Vice’s tenacity on the decks, commands respect from the start of his sets.

Macworld | iWorld offers attendees a full slate of new show elements debuting in 2012—including the Music Experience, Film Event, Art Experience and more than 75 Tech Talks—as well as attendee-favorite programs that include a dynamic exhibit floor featuring hundreds of companies showcasing the latest in software, hardware, peripherals, accessories and applications for the Apple products platform, networking events and meet ups, unique shopping opportunities and workshops that take attendees inside OS X Lion, iOS 5 and key third-party products.

For more on the iPhone Film Festival, visit http://www.iphoneff.com/. Connect with the event on Facebook at https://www.facebook.com/iphoneff and on Twitter at https://twitter.com/iPhone_FilmFest.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

About Superfly Presents
Superfly Presents is a multi-dimensional entertainment and marketing company comprised of two synergistic businesses: Superfly Events Group, producers of immersive experiences in music, food, wine, beer, and art; and Superfly Marketing Group, which leverages the company’s experience, best in class production expertise and industry relationships to develop marketing programs geared towards the passionate, lifestyle consumer.

Renowned for defining experiences for Generation X and Y and redefining the festival format, Superfly is the co-founder and producer of Bonnaroo, the premiere music and arts festival in the United States which Rolling Stone called “one of the 50 moments to change the history of rock and roll”. Other Superfly events include: Outside Lands, a groundbreaking music, food, wine and arts festival held in San Francisco’s Golden Gate Park and the only major ticketed event in the Park; and Superfly During Jazz Fest, the company’s inaugural concert series now in its 15th year. All of these events are widely recognized for being authentic experiences that create a lasting bond and trust between the artists, the fans and the participating brands. Find out more at: www.superflypresents.com.

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Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Macworld | iWorld Celebrates the Impact of Apple Technology on Visual Art and Literature

12/19/11

Special Art Events include Sessions with Digital Art Pioneer Bert Monroy and Best-Selling Author Susan Orlean, Digital Art Showings, iPad Sketch Station, Super Art Fight and Tech Talks

Framingham, MA––December 19, 2011––IDG World Expo today announced special events taking place at Macworld | iWorld celebrating the impact of Apple technology on literature and the visual arts, including a feature presentation and on-site exhibit by acclaimed digital photo-realist artist, author and lecturer Bert Monroy and conversation with author and self-proclaimed geek Susan Orlean, as well as the Digital Art Gallery, iPad Sketch Station, an exhibition of art inspired by South Park, Super Art Fight tournament and a host of art-focused Tech Talks.

These art and literature events complement a full slate of new show elements debuting in 2012—including the Music Experience and Film Event—as well as attendee favorite Macworld | iWorld programs, such as a dynamic product exhibit floor featuring hundreds of companies showcasing the latest in software, hardware, peripherals, accessories and applications for the Apple products platform, networking events and meet ups, unique shopping opportunities, workshops and more than 75 Tech Talks that take attendees inside OS X Lion, iOS 5 and key third-party products. Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco.

This year, Macworld | iWorld presents Featured Artist Bert Monroy, whose on-site exhibit and presentation will offer attendees a historical look at art on the Mac. After a long career in advertising, Bert discovered computers with the introduction of the Macintosh 128 in 1984 and embarked on a new digital career. He embraced the computer as an artistic medium and today is considered one of the pioneers of digital art. An accomplished teacher and lecturer, Bert has served on the faculty of a list of institutions that include The School of Visual Arts in New York and currently teaches at San Francisco State University. Bert was a monthly regular on Tech TV for more than three years and recently hosted Pixel Perfect with Bert Monroy, a weekly Photoshop podcast for Revision3.com. Bert’s gallery presentation will be a history lesson featuring his early work from 1984 done in MacPaint and moving through time with the evolution of graphics software to his present work using Photoshop. His session will show the present power of the technology to create whatever your imagination can conjure up.

“I’m a hyper-realist artist with a passion for making things happen on the screen,” said Bert Monroy. “Because my paintings look like photographs, I’m often asked why I don’t just take a photograph. For me, it’s all about finding a new way of doing something and uncovering a new room in my imagination. Apple technologies have given me the tools to unleash my creative spirit and re-create reality in ways I never could have imagined just five years ago. I am excited to share my art, my journey and my passion at Macworld | iWorld.”

A Conversation with Susan Orlean, Author and Geek brings together influential New Yorker magazine staff writer, best-selling author and technophobe turned technophile Susan Orlean for a discussion with Glenn Fleishman, technology writer for the Seattle Times, The Economist and Macworld. A writer for magazines as varied as Vogue, Esquire, Rolling Stone, and Smithsonian, Susan has been on staff for the New Yorker since 1992 and is the bestselling author of eight books, including “The Orchid Thief,” which was made into the Oscar-winning movie “Adaptation.” The owner of a plethora of Macs and iOS devices, Susan uses Apple technology daily for research, communication and writing. She also has mastered being a long-form, non-fiction writer in the era of Twitter, amassing nearly 200,000 followers while writing a blog on the New Yorker’s Web site. In her session, Susan will provide insight into her creative process and the tools she uses in her work, including how the iPad helped her write her latest book, “Rin Tin Tin: The Life and the Legend,” a New York Times bestseller and a Notable book of 2011.

“A long-time Mac user and fan—I am proud to call myself a geek—I’m passionate about how new Apple tools, including my coveted iPad, have helped my writing move to new heights. They’ve made me more productive and, most importantly, more creative,” said Susan Orlean. “My talk will be a chance for me to share my experience and offer some insights and lessons for budding writers and other creative people looking to use today’s technological innovations to take their craft, whatever it may be, to the next level.”

Additional art-inspired events will take place in Macworld | iWorld’s Midway, where a collection of attractions give attendees an opportunity to experience iOS and OS X products and technologies across the arts and education in unique and engaging ways. Highlights include:

The Digital Art Gallery—Macworld | iWorld is bringing back one of its most stunning and vibrant event features: a showcase of original digital art from around the world. The Digital Art Gallery will feature different genres of art including landscape, portrait, animation, photography and sci/fi, all created using Apple technologies.
iPad Sketch Stations—A showcase of talented and experienced iPad artists who will create art live on their devices and have it displayed via large plasma screens for attendees to view during the course of the artist’s execution and throughout the event. The iPad Sketch Stations give artists a unique opportunity to demonstrate their skills and creativity while providing attendees with a first-hand glimpse into the innovation possible on iPads.
South Park Art Gallery—A museum of South Park-inspired art work—including work submitted by fans and South Park staff, as well as famous South Park memorabilia, such as the gown Matt Stone wore to the Oscars in 2000 and the original cut-outs and story boards from early seasons of the show—will be on display for attendees to enjoy. The South Park Gallery compliments several other South Park events taking place at Macworld | iWorld, including an exclusive screening of the full-length, unaired South Park Pilot episode followed by a mind-blowing, myth-dispelling Q&A with South Park Studios show staff and a special session on the Making of South Park — Inside South Park’s Animation Studio, which takes attendees behind the scenes of the Mac-centric South Park Studios.
Super Art Fight—This next-generation live art experience is a live tournament unlike any other. Add a punk rock sensibility and some of the most entertaining live commentary to hit the stage, Super Art Fight is taking the nation by storm, one event at a time, and will make its inaugural appearance at Macworld | iWorld this year.
A wide variety of art-focused Tech Talks will provide attendees of all skill levels opportunities for interactive education on topics including: InDesign, Photoshop, and Illustrator: A Creative Sweet! with David Blatner, co-owner of InDesignSecrets; The Mobile Artists Lounge with Russell Brown, senior creative director for Adobe Systems, Inc.; Appalooza: Creative iApps with David Biedny, digital effects, graphics & multimedia expert; Enhanced Virtual Reality with HTML5 with Bill Wiecking, energy lab director at the Hawaii Prep Academy; The World’s Biggest Art Museum with Alan Oppenheimer, president of Open Door Networks; Visual Note-Taking with the iPad with Rachel Smith, director of Digital Facilitation Services with The Grove Consultants; and Nomad Compose SpeedSketch with Don Lee, founder & CEO of NomadBrush LLC.

Registration Information
Attendee registration is now open at: https://register.rcsreg.com/r2/macsf2012/ga/clear.html. Information about event passes and pricing can be found at: http://www.macworldiworld.com/packages-and-prices.

Connect with Macworld | iWorld
For current happenings, news and chatter follow Macworld | iWorld on Twitter at http://twitter.com/#!/MacworldExpo and like us on Facebook at https://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld | iWorld 2012
Macworld | iWorld 2012 is the world’s ultimate fan event for those who use, create, and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati—Macworld | iWorld 2012 gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #
Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Win the Ultimate iPad: Macworld | iWorld Launches “Appalooza – The Greatest Apps of All Time” Contest

12/14/2011

What: Macworld | iWorld, the ultimate iFanEvent for those who use, create and love Apple products, launches “Appalooza – The Greatest Apps of All Time” Contest, a mobile app contest designed to celebrate today’s vibrant iOS marketplace.

Voters have the chance to win an ultimate iPad pre-loaded with all the best apps as voted on by Macworld | iWorld fans from around the world. Many of the apps will be available to see and try at Macworld | iWorld’s Mobile Apps Showcase taking place January 26 – 28 in San Francisco.

How: Starting December 15 and continuing for 12 days, voters can cast a ballot for their favorite iOS apps and help Macworld | iWorld create an ultimate list of the “Greatest Apps of All Time.” Voters can choose from Macworld | iWorld’s pre-populated list of apps in categories ranging from games to lifestyle to music-photo and social apps, or they can submit their favorite app using the “Submit an App” tool. Each time they vote, they’ll be entered to win the “Ultimate iPad” – an iPad 2 pre-loaded with all the top 25 apps as voted for by Macworld | iWorld fans. The winner of the ultimate Macworld | iWorld fan prize will be selected and announced on Macworld | iWorld’s Facebook page on December 26.

When: Thursday, December 15, 2011 through Monday, December 26, 2011.

Where: Vote at: http://www.facebook.com/pages/MACWORLD/58481436623?v=app_254553244581393.

Who: Macworld | iWorld—taking place January 26 – January 28, 2012 at the Moscone Center in San Francisco—offers attendees a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati, Macworld | iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer.

The Mobile Apps Showcase, one of the most highly trafficked areas of the extensive show floor, offers attendees unparalleled opportunities to see, try and learn about the latest iPad, iPhone and iPod innovations directly from the developers and those who created them. Exhibiting companies include: ALK Technologies, Audioforge Labs, Byte Squared, La Tigre Hi, Audible Magic Corporation, iBird, Splashtop, Liv Games, Abvio, Appmosphere, Digital Right Brain, Zurapps Research, Boinx Software and Aquafadas.

For more information, please visit http://www.macworldiworld.com.

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Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770

Modest Mouse to Headline Macworld | iWorld Kick-Off Celebration

12/05/2011

Event Announces Partnership with Superfly Productions; Indie Rock Veterans Will Kick Off Three Days of Tech, Music and Film Events

Framingham, MA––December 5, 2011––IDG World Expo today announced that indie rock powerhouse Modest Mouse will headline the Macworld | iWorld 2012 launch party on Wednesday, January 25 at The Warfield in San Francisco. IDG World Expo, which owns and produces Macworld | iWorld, also announced its partnership with Superfly Productions, the entertainment and marketing agency responsible for world-class music festivals such as Bonnaroo, Outside Lands and Life is Good. Superfly and IDG World Expo will produce the opening night kick-off concert with Modest Mouse and host two special Tech Talks sessions that will focus on the impact of Apple technology on the film and music industries, respectively.

“We see this kick-off celebration with Modest Mouse as a perfect way to launch the new Macworld | iWorld,” said Paul Kent, vice president and general manager of Macworld | iWorld. “Veteran and new attendees alike will enjoy this event. Modest Mouse has become an indie rock standard and one of the few bands capable of treading the narrow path where massive popularity is possible without sacrificing their longtime fans. In a way, we feel this is in line with our own evolution into a celebration of the entire Apple ecosystem and its tremendous impact on the creative process.”

Tickets for the launch party are now available. Macworld | iWorld iFan pass holders will have the first option to purchase tickets for just $35.

Formed in 1993 in Issaquah, Washington, Modest Mouse released three critically-acclaimed albums––“This Is A Long Drive For Someone With Nothing To Think About” in 1996 and “The Lonesome Crowded West” in 1997, both on the Up label, and “The Moon and Antarctica” in 2000, the band’s major label debut for Epic Records––before their commercial breakthrough “Good News For People Who Love Bad News” in 2004. The album, which included the hit “Float On,” earned the band two Grammy nominations. In 2007, Modest Mouse released “We Were Dead Before The Ship Even Sank,” which entered the Billboard Top 200 chart at #1.

Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco. The opening night kick-off celebration is another new event offering for the 2012 event. Additional new programs include expanded product exhibit offerings, the Macworld Midway, Tech Talks, Music Experience, Film Event and Art Galleries. Admission to the opening night kick-off celebration requires an additional registration fee.

“We live in an incredible time, technologically speaking, and the evolution of the Apple products ecosystem over the past decade has been a driving force in that,” said Rich Goodstone, co-founder of Superfly Productions. “It’s exciting for us to be a part of Macworld | iWorld, an event that is defining the intersection of art and technology.”

Additional events, performances, workshops, shopping, educational programming and networking opportunities will be announced in the coming weeks.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #
Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Macworld | iWorld Premieres Film Event Celebrating Impact of Apple Technology on Film and Television

12/01/2011

Film Event Includes iPhone Film Festival, South Park Premiere, Exclusive Screenings and Tech Talks Focused on Film Creation Using Apple Technologies

Framingham, MA––December 1, 2011––IDG World Expo today announced a full program of film events debuting at Macworld | iWorld, including: the iPhone Film Festival where winning filmmakers will showcase movies made entirely on iPhones; an exclusive screening of the full-length, unaired South Park pilot episode followed by a Q&A with South Park Studios staff; additional screenings of films developed exclusively for the event; and a series of educational and highly interactive Tech Talks with directors, filmmakers and technical experts about the creative and technical processes related to iPhone and iPad film creation, including production, editing and distribution. Collectively, the elements of the Film Event celebrate the broad and varied ways that Apple technologies are redefining film and television.

The Film Event complements a full slate of traditional Macworld | iWorld programs, including a robust exhibit floor featuring hundreds of companies showcasing the latest in software, hardware, peripherals, accessories and applications for the Apple products platform, networking events and meet ups, unique shopping opportunities, and workshops and Tech Talk covering everything from leveraging Apple tools for photography and education to increasing productivity and enjoyment with OS X Lion, iOS 5, iCloud and Siri. Elements new for 2012—including Music Experience performances and art showings—will continue to be announced and added to in the coming weeks. Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco.

“The iPhone Film Festival was designed to give artists a venue for showcasing work generated from the seemingly simple, yet truly groundbreaking, combination of talent, creativity and iPhone technology,” said Ruben Kazantsev, creator of the iPhone Film Festival. “As the ultimate event celebrating all the ways that Apple technologies have enabled innovators to reimagine art, music and film, Macworld | iWorld is the perfect venue for showcasing the genius of Festival winners. We are excited to bring together filmmakers from around the world to demonstrate the power of film as told through an iPhone.”

The full Film Event schedule can be found at: http://www.macworldiworld.com/filmdetails

Highlights include:

The iPhone Film Festival (IFF), started by a filmmaker for other filmmakers, is designed to give artists an avenue to showcase films created on iPhones. Macworld | iWorld and the producers of the successful Festival will host filmmakers from around the world as they debut their award-winning works for attendees. Screenings will be followed by Q&As with filmmakers on the creative process behind iPhone film making.
Featured films include: “The Fixer” by Luis Mieses, Spain, Best Film 1st place winner at IFF2; “Angels” by Lindi Ortega, USA, Best Music Video winner at IFF2; “La Valigia” by Wonsuk Chin, South Korea, Best Film 3rd place winner at IFF1; and “Remembrance” by Craig Anthony Perkins, USA, Best Film 2nd place winner at IFF1.
Luis, Lindi, Wonsuk and Craig will also showcase never-before-seen films produced exclusively for Macworld | iWorld.
Additional screenings include: “Yearlapse” by Zsolt Haraszti, “Glimpses from my iPhone to the sounds of Bollywood bites” by The Film Artist, and “The Editor” by Chris Nong.
Exclusive screening of the full-length, unaired South Park Pilot episode followed by a mind-blowing, myth-dispelling Q&A with South Park Studios show staff.
The Making of South Park — Inside South Park’s Animation Studio, a special session that takes you behind the scenes of South Park Studios. An acclaimed panel of presenters—including Producer Eric Stough, Animation Producer Ryan Quincy and Chief Technology Officer David Lenna—will give Macworld | iWorld attendees insight into how the iconic animated series leverages Macs to produce each episode. Attendees will also get an inside view into the show’s production and technology pipeline that allows the show to turn an idea into a full 22-minute episode in one week.
Filmmaker Tech Talks—led by directors, filmmakers and technical experts—will offer attendees unique educational opportunities on ways to leverage and maximize Apple and related tools for film making, editing and distribution. Sessions will cover topics including: And I Think to Myself…What a Wonderful (Mac)world with Wally Cherwinski, videographer at Magic 22, which will take attendees through a high-energy video tour of recent Macworld Expos while helping creative users hone their video skills and get more out of their Macs, camcorders or iOS devices; iShotThat! – A Crowd Sourced Film with John Turner, chief technologist at Assistronics, LLC, which offers attendees the opportunity to submit footage that a team of editors will edit into a short, crowd-sourced film to be released at the end of the event; and Get Started or Improve Your Techniques Making Stop-Action Movies with iStopMotion with Gordon Straub, Claymation movie creator and director/producer at Moose Movies, a session that will offer attendees an opportunity not only to learn the ins and outs of iStopMotion, but also how to model clay characters, build a stage, use a blue screen to superimpose backgrounds, develop stories and scripts, and record or create a soundtrack.

“The Film Event enriches the new Macworld | iWorld by offering unparalleled educational opportunities for film makers of all skill levels with a true celebration of what is possible when the most elegant technology on earth meets art,” said Paul Kent, vice president and general manager of Macworld | iWorld. “Attendees will have access to some of the industry’s best technical and creative thinkers who are sharing their knowledge, while also seeing first-hand the work of the pioneers who are breaking new ground in filmmaking. Whether you’re a film aficionado interested in the new genre of iPhone movies or an iPad owner looking for ways to create amazing home videos, the Macworld | iWorld Film Event has something for you.”

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #
Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Macworld | iWorld Hits High Note with Full Slate of New Music Events

11/21/2011

Music Experience Includes Performances and Talks by Hank Shocklee, moe. and Atomic Tom, the RISE Electronic Music DJ Battle & Bash with Headliner BT, and an Extensive Program of Music Tech Talks

Framingham, MA––November 21, 2011––IDG World Expo today rolled out exciting new elements of the Music Experience debuting at Macworld | iWorld, including special performances and presentations by sonic architect and Public Enemy mastermind Hank Shocklee, the rock group moe., and award-winning electronic artist, producer and technologist BT. IDG World Expo is also currently hosting a Call for DJs to compete at the first annual RISE Electronic Music DJ Battle & Bash. These events complement a full agenda of Tech Talks and other performances and presentations that celebrate and demonstrate how Apple technology is pushing the boundaries of innovation in music performance and production. The all new Music Experience offers attendees an unprecedented opportunity to immerse themselves in the myriad ways that Apple technology enables today’s innovators and geniuses across genres—from hard rock and electronica to house and Indie—to redefine the musical art form.

“From the time I got my first Mac, Apple technologies have served as a foundation for my use of technology to create next-dimension sights and sounds,” said Hank Shocklee. “Whether in music, film or multimedia, these technologies have given me the tools and the freedom to go beyond what others thought possible and define not what is now, but what is next in entertainment. I am excited to be part of the music-inspired events at this year’s Macworld | iWorld and look forward to sharing my experience and my art with fans, aspiring musicians and those eager to learn how technology can set their creativity free.”

Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco.

The full schedule of Music Experience events can be found at: http://www.macworldiworld.com/ifan/music. Highlights include:

FUTURE FREQUENCY: Artistic Freedom in the Digital Age, a special presentation and performance by Hank Shocklee. A Grammy-nominated producer, composer and new media executive, Shocklee is perhaps best known for founding the group Public Enemy and the production outfit the BOMB SQUAD. A force behind some of the most significant music and film projects of the last two decades, Shocklee is responsible for bringing the art of sampling to the forefront by creating techniques such as filtering, multiband micro-loop sampling, introducing the use of sine waves to create kick drums and bass lines, truncating and mapping samples on keyboards and drum machines, and using tuning to create warping in the late 80’s–early 90’s. Today, he has expanded his reach and grown into a sound designer, film composer, media company and champion of electronic music worldwide. Always seeking new and innovative ways to transform the audio arts, Shocklee launched his NYC-based company Shocklee Entertainment to develop a series of multimedia projects, which he calls the Future Frequency. His increasingly popular website, Shocklee.com, highlights a curated mix of future music, tech, film and multimedia culture.In his presentation at Macworld | iWorld, Shocklee will analyze the advantages that artists today have over artists in any other period in time and how best to approach technology in order to free up your thinking, your work and explore new ways to shape and transform your art. This must-see session will challenge attendees to step out of the box. Following the talk, stay for a special Drum Programmers Camp exhibition/performance hosted by the mastermind himself.
The RISE Electronic Music DJ Battle & Bash will bring together electronic music DJs competing in a club environment and feature a special performance by BT, a platinum-selling, Grammy-nominated electronic music artist, visionary producer, film composer and technologist. His latest two-hour, double-disk opus, These Hopeful Machines, weaves both the technical prowess and compositional mastery that makes BT the composer that all other composers and producers study.The RISE Battle will take place in front of a live audience, whose votes, along with feedback from a panel of judges, will determine a winner who will receive a grand prize of $1,000. The judging panel itself features some of today’s hottest and most innovative DJs, including: DJ Solomon, the Bay Area-based DJ who pioneered “Pop Turntablism” (a genre now popularly known as the mashup) and serves as the resident DJ for the Golden State Warriors and one of only three in-stadium DJs for the World Champion San Francisco Giants; DJ Dani Deahl, whose reach within electro is all encompassing and whose credits include DJ, producer, journalist and blogger, she most recently headlined Lollapalooza 2011; and DJ Ean Golden, the San Francisco-based DJ who created DjTechTools.com and is widely considered one of the pioneers of digital DJing and a founder of the up-and-coming controllerism movement, he not only plays shows around the world and writes about the DJ industry, but also helps create ground breaking DJ technology. The RISE Call for DJs is open until December 19. DJs interested in competing can submit now at: http://www.macworldiworld.com/rise-djs.
Interview & Performance with moe. hosted by Chris Breen of Macworld. The rock group moe. recently celebrated the 20th anniversary of the band’s frontline of Rob Derhak, Chuck Garvey and Al Schnier who continue to perform together with the addition of drummer Vinnie Amico and percussionist and multi-instrumentalist Jim Loughlin. The group has toured the world with highlights including Woodstock ’99, New York’s Central Park and has toured with legendary acts such as The Dead, The Allman Brothers Band, Robert Plant and the Who. moe. is recognized for its charitable work with WHY (World Hunger Year), Headcount, Freedom for Burma and the Red Cross (for Katrina survivors). On January 24, 2012, moe.will release its tenth studio album WHAT HAPPENED TO THE LA LAs on Sugar Hill Records. moe.’s critically acclaimed, kaleidoscopic music spans from tight, incisively well-constructed songs to fluid, conversational extended improvisation. The band will perform an abbreviated set, which will include a performance of the song “Crab Eyes” using instruments on their iPads. and sit down with Chris for an interactive interview and Q&A.
Tech Talks—led by topic experts, innovative thinkers and creative geniuses—will offer attendees unparalleled educational opportunities on ways to leverage and maximize Apple and related tools for music creation, production and enjoyment. Sessions will cover topics including: More Cowbell: Your iOS Device as the Main Controller of Your Recording & Production Studio with Andrea Pejrolo, chair of the Electronic Production & Design Department, Berklee College of Music; The Magic of GarageBand for iPad with Lex Friedman, staff writer for Macworld; Online Tools for the Independent Musician with Dani Deahl, DJ, journalist and producer; and The Resurrection: Macs and the Live Concert DVD with John Alper, owner, 89 Systems. The full schedule of Tech Talks can be found at: http://www.macworldiworld.com/techtalks.
The Macworld | iWorld Music Studio, presented in collaboration with Berklee College of Music, will feature sessions and performances led by Berklee professionals and other musical artists that will leave attendees inspired, motivated and entertained. This popular attraction will be filled with instruction, demonstrations, performances and training on how to use Apple technology for recording, rehearsing, editing, songwriting and more. Topics will include: Building Your Project Studio, Mobile Applications for the Musician, The Mac for the Guitarist and Drum Software for the Mac.
A Silent ‘Frisco dance party during which attendees can switch back and forth between music performed by live DJs—including Motion Potion, A.Skillz, and U9lift—broadcast wirelessly to patented “Silent Events” headphones.
Interview & Performance with Atomic Tom hosted by Chris Breen. The four-man, Brooklyn, New York-based rock band—featuring Luke White on vocals, Philip Galitzine on bass, Eric Espiritu on guitar and Tobias Smith on drums—gained popularity after performing their single “Take Me Out” using iPhone music apps on a New York City subway. Atomic Tom will perform and sit down with Chris for an interactive interview and Q&A.
Live performances from Beats Antique, a live electronica and world roots-based band bred from the San Francisco performance arts scene, Eclectic Method, a group that helped pioneer the emerging art of audio-visual remixing, and J Boogie’s Dubtronic Science, a world-renowned DJ/producer who challenges the boundaries of the music world through the creation of a diverse musical language that integrates a wide-range of techniques and genres, as well as a host of additional solo and small group performances.

“The new Music Experience at Macworld | iWorld will showcase all the ways that Apple technology is driving a new generation of creativity in music,” said Paul Kent, vice president and general manager of Macworld | iWorld. “This is where technology meets music performance and attendees are in for some jaw-dropping, ear-popping experiences with experts, masters and rising stars who collectively are pushing the boundaries of what is possible in music.”

Additional events, performances, workshops, shopping, educational programming and networking opportunities will be announced in the coming weeks.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #
Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

Macworld | iWorld Tech Talks Deliver Unparalleled Education from Leading Apple Technology Experts, Thinkers and Creative Geniuses

11/15/2011

Presenters Including South Park Studio Staff, the Members of Atomic Tom, Jason Snell, Joe Kissell and David Sparks Will Help Attendees Discover All That is Possible with Apple Products

Framingham, MA––November 15, 2011––IDG World Expo today announced the full lineup of Tech Talks for Macworld | iWorld, a three-day event featuring new and unique educational and experiential content that takes attendees of all skill levels inside Apple products, including the iPhone, iPad, Mac, iOS and OS X Lion, and helps them get the most out of these technologies. More than 75 Tech Talks—including educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities—will be led by the industry’s leading topic experts, innovative thinkers and creative geniuses, including 30 presenters participating for the first time. The Tech Talks program also will include Macworld | iWorld RapidFire, a brand new two-hour event featuring consecutive five-minute presentations designed to inform and entertain attendees.

“At Macworld | iWorld, we’re turning the traditional notion of ‘conference’ on its head. Instead of ‘talking head’-style presentations, the greatest minds in the industry will deliver tips and training through highly interactive, entertaining and engaging Tech Talks that cover a wide range of topics for Apple users of all skill levels,” said Paul Kent, vice president and general manager of Macworld | iWorld. “These sessions will help participants unlock the secrets to getting more from their favorite tools and enhance their ability to leverage these tools for creating amazing music, photography, film and education projects. With OS X Lion, iOS 5, iCloud, Siri, and updates to most of the trusted tools now in the marketplace, there is an unprecedented amount of new technology for people to get their hands on and minds around. Macworld | iWorld will help attendees master the use of these technologies and discover the hidden features that will propel productivity and enjoyment to the next level.”

Macworld | iWorld will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco.

The full schedule of Tech Talks can be found at: http://www.macworldiworld.com/techtalks. Highlights include:

Interview & Performance with Atomic Tom hosted by Paul Kent, general manager of Macworld | iWorld. The four-man, Brooklyn, New York-based rock band—featuring Luke White on vocals, Philip Galitzine on bass, Eric Espiritu on guitar and Tobias Smith on drums—gained popularity after performing their single “Take Me Out” using iPhone music apps on a New York City subway. Atomic Tom will perform and sit down with Paul for an interactive interview and Q&A.
The Making of South Park-Inside South Park’s Animation Studio, a special session that takes you behind the scenes of South Park Studios. A panel of presenters—including Producer Eric Stough, Animation Producer Ryan Quincy and Chief Technology Officer David Lenna—will give attendees insight into how the iconic animated series leverages Macs to produce each episode. Attendees will also get an inside view into the show’s production and technology pipeline that allows the show to turn an idea into a full 22-minute episode in one week.
“Living on Three Screens (Mac, iPad and iPhone)” with Marshall Clow, long-time Mac developer and Bad Influence at Indio Software. Marshall will help those who have a Mac, an iPad and an iPhone better understand what each device does best and ways to share information across devices and keep them in sync. Marshall will also share recommendations for applications for each device that will increase their utility and enjoyment.
“Using iOS to Expand Your Business” with Kyle Richter, an experienced iOS consultant and CEO and founder of Dragon Forged Software. Kyle will teach attendees, including small and large business owners, various ways to leverage new mobile technology to help expand their business, reduce cost and overhead, and get a leg up on their competition.
“40 OS X Tips in 40 Minutes” with David Sparks, author, podcaster and blogger for MacSparky.com and the Mac Power Users Podcast. Along with Merlin Mann and Brett Terpstra, David will go fast and furious through some of the best Mac productivity, enhancement and related tips for getting the most from Apple computers.
A series of “Appalooza” sessions that will help attendees navigate the vast world of iPhone, iPod and iPad apps to discover the best ones for social media, creativity, productivity, photography and even social interaction.
“Getting to Know Siri” with Joe Kissell, a best-selling, award-winning author, technologist and senior editor at TidBITS. Joe will provide a comprehensive introduction to Apple’s newly announced Siri speech-recognition “personal assistant” software built into all iPhone 4S smartphones.
“iCloud’s Little Helpers: Easy Ways to Get More Out of Apple’s Cloud Service” with Jeff Gamet, author of The Designer’s Guide to Mac OS X and managing editor of The Mac Observer. Apple’s iCloud service is great for synchronizing contacts and appointments between the Mac, iPhone and iPad and lets users automatically download iTunes music purchases to all devices; however, the technology has limitations. Jeff will walk attendees through all that Apple’s iCloud service offers, as well as introduce other cloud-based services, including online file storage and alternate photo and music storage solutions, that will help users get even more out of their computers and iOS gear.
“iOS File Sharing Unleashed” with Ted Landau, author of several troubleshooting books, including Take Control of iPhone iOS, and columnist for Macworld and The Mac Observer. Ted will walk both beginner and intermediate users through the myriad of ways that they can share files between a Mac and an iOS device, between iOS devices and even between apps on an iOS device.
“Top Stories of the Year” with Jason Snell, vice president and editorial director of MacPublishing, LLC. Jason will walk attendees through some of the biggest Apple-related stories of the year.

Macworld | iWorld’s RapidFire will give presenters just five minutes to get to the point when teaching the audience one little known or little understood feature, one confusing concept or one new approach. Expect to be dazzled as presenters hurry to share their knowledge and beat the clock.

Additional events, performances, workshops, shopping, educational programming and networking opportunities will be announced in the coming weeks.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #
Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

IDG World Expo Unveils Groundbreaking New Macworld | iWorld

10/25/2011

Evolution of Event Lets Apple Fans Experience the Complete Apple Products Marketplace; New Music, Film and Art Showcases Bring the Intersection of Technology and Art to Life

Framingham, MA––October 25, 2011––IDG World Expo today announced the launch of Macworld | iWorld, the ultimate iFanEvent where those who use, create and love Apple products will gather for three days to celebrate the intersection of technology and art. Building on Macworld’s legacy as the event for the Apple products marketplace, Macworld | iWorld will showcase innovations for all Apple-related platforms, software, and app development, serving as a true reflection of today’s evolving iOS marketplace.

In addition to its thriving products showcase, Macworld | iWorld will feature Music, Film and Art Showcases that include performances, screenings, workshops and galleries from some of today’s most creative leaders who are using Apple products. As part of the ultimate iFanEvent, attendees will experience three full days of Tech Talks on key mobile content initiatives, including iCloud and Siri, an expanded Mobile Apps Showcase and several new experiential attractions that represent the breadth and depth of what Apple technology has to offer. Macworld | iWorld 2012 will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco. Registration is now open at: https://register.rcsreg.com/r2/macsf2012/ga/clear.html.

“Macworld | iWorld goes beyond simply reflecting the current state of the Apple marketplace to amplifying all the different ways that Apple-related products are changing the technology and art landscape every day,” said Paul Kent, vice president and general manager of Macworld | iWorld 2012. “Whether you’re a consumer joining us for the first time to experience all the latest that this marketplace has to offer, a technorati checking out the latest apps, or a long-time veteran coming back to learn about the latest OS X and iOS offerings, Macworld | iWorld has something for you. Attendees will encounter a vibrant atmosphere where the Apple experience is celebrated and where the genius that occurs when great technology meets the creative arts is showcased. Event go-ers will revel in the level of energy and excitement that can only be generated when the most passionate Apple enthusiasts from around the world get together.”

Highlights of Macworld | iWorld will include the following, with more details to be announced in the coming weeks:

Mobile Apps Showcase and all new Mobile and Social Initiatives—One of the most highly trafficked areas of the show floor, the Mobile Apps Showcase will feature a wide variety of popular apps, “Top Apps of All Time,” as well as hidden gems, “Apps You’d Want to Have on a Desert Island.” Attendees will have opportunities to submit their favorites and vote, via social media, for the apps they’d like to see at Macworld | iWorld. Attendees will have unparalleled opportunities to see, try and learn about the latest iPad, iPhone and iPod innovations directly from the developers and those who created them. Mobile shopping opportunities will allow attendees to buy their favorite products right on the exhibit floor.
Music Experience—Debuting at Macworld | iWorld, the Music Experience will celebrate all the ways that Apple technology is pushing the state of the art in music performance and production. The lineup includes: a performance and talk with Atomic Tom, a four-man rock band from Brooklyn, New York, that gained popularity after performing its single “Take Me Out” on four iPhones on the New York City subway; a live performance from Beats Antique, a live electronica and world roots-based band bred from the San Francisco performance arts scene; a performance by Eclectic Method, a group that helped pioneer the emerging art of audio-visual remixing; a performance by J Boogie’s Dubtronic Science, a world-renowned DJ/producer who challenges the boundaries of the music world through the creation of a diverse musical language that integrates a wide-range of techniques and genres; and a host of solo and small group performances.The Music Experience will also include the RISE Electronic Music DJ Battle & Bash where Apple-inspired DJs will compete in a club environment in front of a live audience and a Silent ‘Frisco dance party during which attendees can switch back and forth between different music performances by dueling DJs broadcast wirelessly to patented “Silent Events” headphones.
Film Event—Debuting at Macworld | iWorld, the Film Event will celebrate the impact of Apple technology on film and television. In addition to screenings of films and TV shows created on the iPhone and iPad, Macworld | iWorld will showcase a series of talks with directors and filmmakers about the creative and technical processes related to iPhone and iPad film creation, including production, editing and distribution, and a video enthusiast reception. The Film Event will also host an exclusive screening of the full-length, unaired South Park Pilot episode followed by a Q&A with South Park Studios show staff.
Art Showings—Building on the widely-acclaimed visual art elements of past events, the expanded Art Showings will include photography and digital art galleries, featured artist presentations and special events, as well as educational opportunities for creative professionals.
Tech Talks—Macworld | iWorld introduces Tech Talks, featuring an agenda of entirely new content. More than 65 Talks—including educational sessions, discussions, practical “how-to” presentations and “tips and tricks” advice—featuring more than 30 new presenters, industry luminaries and industry experts, will take attendees inside key Apple-related products, including the iPhone, iPad, Mac, iOS and OS X Lion, and help them get the most out of the technologies they use. Also included in the Tech Talks is the innovative Macworld | iWorld RapidFire, a two-hour event featuring consecutive five-minute presentations designed to inform and entertain attendees. A full schedule of Tech Talks can be found at: http://www.macworldiworld.com/techtalks.

Additional events, performances, workshops, shopping, educational programming and networking opportunities will be announced in the coming weeks.

Registration Information

Attendee and media registration for Macworld | iWorld 2012 opens today.

Macworld iFan Passes provide access to the Music Experience, Film Event, Art Showings, Tech Talks, and Exhibit Floor and start at $75. Exhibits only passes start at $25. Additional information about event passes can be found at: http://www.macworldiworld.com/packages-and-prices.

For complete details on media qualification guidelines, please visit: http://www.macworldiworld.com/credentials/. Please note that all media are required to submit media credentials for Macworld | iWorld 2012.

Connect with Macworld | iWorld 2012

For current happenings, news and chatter follow Macworld | iWorld 2012 on Twitter at http://twitter.com/#!/MacworldExpo and like us on Facebook at https://www.facebook.com/pages/MACWORLD/58481436623.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, Enterprise MobileNext, Macworld Mobile at Mobile Asia Congress™, and Macworld Mobile at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #
Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

New OS X Zone Puts Spotlight on Software Developers at Macworld | iWorld 2012

10/25/2011

Innovative Program Will Deliver Unmatched Value for OS X Developers

Framingham, MA––October 25, 2011––IDG World Expo today announced that it will introduce the exclusive OS X Zone at Macworld | iWorld 2012. The new Macworld | iWorld, launched today, will showcase innovations for all Apple-related platforms, software and app development. To enhance opportunities for innovative organizations of all sizes, the OS X Zone will be an exciting new area of the show floor specifically designed to showcase OS X software developers, the most in-demand category of products requested by Macworld | iWorld attendees each year.

The OS X Zone offers developers a turnkey way to participate in Macworld | iWorld. IDG World Expo will provide the booths, so there will be no booths to design, ship, set up or tear down. The value of the booth space, coupled with a plethora of marketing benefits described below, is $15,000. However, if 100 developers sign on by December 2, 2011, participation will be offered at a remarkable $995, incentivizing the developer community to spread the word and take advantage of the opportunity. Developers can sign up now at: http://www.macworldiworld.com/exhibitors/osx.

“We are pleased to offer this unique exhibitor package to OS X developers, a move that reaffirms our commitment to ensuring that Mac products are well represented at Macworld | iWorld,” said Paul Kent, vice president and general manager of Macworld | iWorld 2012. “This is an opportunity for developers of all sizes to participate in an extremely efficient way, with minimal costs and maximum exposure. We hope OS X developers of all kinds and sizes will join us to show their work alongside other great iOS developers, musical performers, artists, film makers and everyone else who will make the new Macworld | iWorld an amazing and dynamic experience.”

The OS X Zone package will include the following:

Marketing Exposure:

IDG World Expo will interview exhibiting companies on-site and post videos on the Macworld | iWorld website, ensuring that participation extends far beyond the walls of the Moscone Center.
A Video Booth Tour of each OS X Zone exhibitor featured on the OS X Zone Video Booth Tour at macworldiworld.com ($5,000 value).
Video about the company and product posted to a specially branded Macworld | iWorld OS X Zone You Tube channel and event website.
Company featured in the Macworld | iWorld OS X Zone digital newsletter, which will be sent to all attendees pre-show.
Company featured on the dedicated OS X Zone section on the event website uniquely devoted to promoting the company and product ($5,000 value).
Company featured in 15-second advertising spot on the Macworld | iWorld digital signage, located on multiple screens throughout the Moscone Center throughout the three-day event ($2,500 value).
Company listing in the “Exhibitor Search” function on the event website, which lists the company name, full contact information, booth number, company description and product categories ($100 value).
Three (3) free Macworld | iWorld iFan Passes ($375 value).
Company listing and description displayed on the Macworld | iWorld website.
Company listing displayed in on-site guide and within the event mobile app.
Opportunity to participate in the Macworld | iWorld First Looks program.
Opportunity to submit for the Macworld | iWorld Best of Show Awards.
Free Exhibits Only guest passes to distribute to customers and prospects.
Macworld | iWorld promotional materials for use on company website and in prospect emails.
Pre-event access to hundreds of pre-registered Macworld | iWorld media.
PR Kit to help each company maximize reach to media attending Macworld | iWorld.

Exhibit Hall Presence:

One (1) 1-Meter kiosk ($3,995 value).
Header sign for company name.
One (1) 500-watt electrical drop
One (1) wired Internet IP address.
Standard carpeting.
Nightly cleaning.
Four (4) exhibitor badges.
Overnight security in the Exhibit Hall.
Discounted hotel and airfare rates.

Macworld | iWorld 2012 will take place January 26 – January 28, 2012, at the Moscone Center – West Hall in San Francisco. Registration is now open at: https://register.rcsreg.com/r2/macsf2012/ga/clear.html.

Connect with Macworld | iWorld 2012
For current happenings, news and chatter follow Macworld | iWorld 2012 on Twitter at http://twitter.com/#!/MacworldExpo and like us on Facebook at https://www.facebook.com/pages/MACWORLD/58481436623.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, Enterprise MobileNext, Macworld Mobile at Mobile Asia Congress™, and Macworld Mobile at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #

Contact:
Marisa Borgasano
Schwartz MSL for IDG World Expo
(781) 684-0770
macworldiworld@schwartzmsl.com

IDG World Expo Closes Successful Macworld 2011, Looks Ahead to 2012

01/31/2011

Event’s Evolution Exceeds Expectations, Leaves Participants Educated and Energized

Framingham, MA and San Francisco, CA––A highly successful Macworld 2011 closed on Saturday at the Moscone Center’s West Hall in San Francisco where approximately 25,000 attendees packed the show floor to see, try and buy the latest in Apple-related products, more than 250 exhibitors launched in excess of 100 new innovations, and more than 100 educational sessions were taught by industry experts and luminaries, IDG World Expo, owner of Macworld 2011, announced today. Macworld 2012 will be held at the Moscone Center’s West Hall on January 26 – 28, 2012.

“From first-time attendees who stood five people deep to meet the developers of their favorite apps to long-time veterans of the show who attended for unparalleled training opportunities, Macworld 2011 once again delivered on its promise to educate, entertain and excite,” said Paul Kent, vice president and general manager of Macworld 2011. “The energy and buzz that was so evident at Macworld 2011 underscores the fact that the event continues to be the undisputed gathering place for the Apple products marketplace. We thank everyone who participated in this year’s event and look forward to seeing them again next January for Macworld 2012.”

Highlights of Macworld 2011 included:

Industry Forum, which made its debut at Macworld 2011, was an exclusive event that brought together developers, industry-watchers, media, analysts, volume product buyers, and other influencers for a day of discussion about the dynamics that both shape the third-party Apple-products marketplace and move the industry forward. From feature presentations with noted industry watchers to 20-minute market presentations on technology and key markets, the Industry Forum delivered useful content in a deeply impactful format.
A special sold-out SuperSession that delivered productivity tips for the iPad from Christopher Breen, senior editor at Macworld.
Feature Presentations by performer Sinbad, designers Nathan Shedroff and Chris Noessel, self-fixer Kyle Wiens, cellist and composer Zoë Keating, Dream Theater keyboardist Jordan Rudess, and TechGirlz Shellie Hall, Dani Deahl, Cali Lewis, Amber MacArthur, Natali Morris and Stephanie (Sullivan) Rewis.
Macworld announced its “Best of Show” winners, products, innovations and upgrades for Mac and iOS devices that stand out from the crowd as determined by its editors. This year’s winners were: Awind McTiVia, BusyMac BusyToDo, Dane Elec myDitto Key, Global Delight Boom, OWN Mercury Aura Pro Express Solid State Drive, Rain Design iRest for iPad, Scosche myTrek Pulse Monitor and iOS app, TenOne Designs Fling, Web Information Solutions Pocket Informant 2.0 and Zagg ZaggMate with Keyboard.
First-time Featured Artists program that celebrated works of art, photography, film and music created by individuals who are pushing the boundaries of creativity and innovation using Apple technology and Mac OS X add-on tools. The Artists included musician Jonathan Mann of “Song A Day” fame, visual artist Kyle Lambert who has elevated the art of finger-painting with the iPad, fine art photographer Joseph O. Holmes, and filmmakers Michael Koerbel and Anna Elizabeth James whose mobile film series “Goldilocks” was shot entirely on the iPhone 4 and iPod Touch. Attendees in the Featured Artist sessions gained unique insight into the artists’ creative process, as well as how Apple and Mac OS X add-on products help them bring their creations to life.
Macworld Live! featured special live podcasts and product spotlights on the expo floor. Sessions included Mac Power Users, “Parenting in the Age of the Internet” with MacVoices, discussions with MacTribe and “Cool Stuff Found” with Mac Geek Gab.
Macworld Music Studio, a collaboration with Berklee College of Music, featured education, demonstrations, performances and training on the use of Mac technologies for recording, rehearsing, editing and songwriting. Sessions included “Drum software for the Mac,” “iOs Mobile Apps for the Guitar” and “GarageBand 101.”
The Macworld 2011 Mobile Apps Showcase, one of the most highly trafficked areas of the show floor, was the largest gatherings of mobile app developers under one roof at one time. Now in its second year, the Showcase featured the latest innovations from iPad, iPhone and iPod touch app developers and gave attendees an exclusive opportunity to learn about and try the newest and coolest applications directly from the people who develop them. Companies participating included: Alawar Entertainment, ALK Technologies, Appfluence, Byte Squared, Cenapp, Combay, Far Out Labs, Flixoft, Glu Mobile, MobilePundits, MotionPortrait, Penpower, QuickOffice, Readdle, ThinkOptics, Tibor Horvath and Vito Technology.
The Macworld 2011 First Looks program showcased the latest hardware, software, apps and accessories for the Mac, iPhone, iPod and iPad platforms. Some of the most buzzed about new products on the show floor included: algoriddim’s djay for iPad, Optoma Technology’s Neo-I Pico Projector, Ten One Design’s Fling game controller, Assero Industries’ Defender

iPad front pack and ELEMENTS by Revéna, a line of iPad mounting solutions.

“2011 was our first year at Macworld and we have already signed on for double the booth space at Macworld 2012,” said Terry Baker, vice president, Sales and Marketing at Revéna. “The constant high volume of traffic in our booth and opportunity to meet face to face with enthusiastic users who share our excitement about the Apple products marketplace and our innovations delivered a great return on our investment. We can’t wait for next year.”

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

IDG World Expo is also collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the Mobile World Congress 2011 on February 17th in Barcelona. Those interested in attending Macworld Mobile can register at www.macworld-mobile.com.

About Macworld 2011

Macworld 2011 (www.macworldexpo.com) is a four-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2011 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2011 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users.”

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Anime Expo®, QuakeCon®, Macworld Mobile™ at Mobile Asia Congress™, and Macworld Mobile™ at Mobile World Congress™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

###

Contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

IDG Announces the Debut of Macworld Asia 2011 in Beijing, China

01/31/2011

International Data Group (IDG), owner of Macworld Expo, today announced the launch of Macworld Asia 2011 in Beijing from August 25 to August 28, 2011, at the China National Convention Center.

After 25 years of successfully managing and operating Macworld events worldwide, IDG World Expo China will introduce Macworld to China. The four-day event is directed and supported by the People’s Government of Beijing Municipality and Beijing Investment Promotion Bureau, with IDG World Expo China producing the event.

“Having a Macworld event in Beijing could make it the world’s leading exposition and conference for the consumer electronics and the mobile device industry.” Patrick McGovern, Founder and Chairman of International Data Group (IDG).

Macworld Asia 2011 consists of four parts: Exposition, Forum, Thematic Events and Awards Ceremony, to be housed mainly in a space covering over 20,000 square meters with an estimated 200,000 people expected to participate. Featured attendees for the event include Mac fans, potential and first time users, media, industry experts, software developers, and industry chain providers, etc.

With the theme of “Mac Designs Your Life”, Macworld Asia not only provides a platform for exhibitors to showcase cutting-edge Apple products, services and solutions and the third-party accessories and software manufacturers, but it comprises thematic events as well. “Peek-a-Boo” is one such event that launches new products and allows participants to experience hundreds of Mac apps and software. Other thematic events include music, games, book club, and “connections,” to name just a few.

Macworld Asia 2011 provides the chance for people in the industry and IT professionals to take part not only in Keynotes Speeches and panel discussions but also a Mac IT conference, users conference, market symposiums and other seminars where featured speakers can share and demonstrate their achievements as well learn about the latest industry trends. Forums, conferences, and workshops host by experts and guest speakers will also be open to the public.

For Macworld Asia 2011 to involve and engage the entire city and to attract even more people, some landmark events are to be held outside the convention center. “Mac Fans Carnival” finds its way to the trendsetting and hip Sanlitun Village where the hottest and the most unforgettable experience for Mac fans ever is to take place. “Mac Picnic”, on the other hand, will unveil the longest “picnic table”, an interactive table for people and even the world to exchange information and to congregate Mac fans where they can parade their Apple products and to “show off” high tech features and creative applications.

The most star-studded event during the Macworld Asia 2011 is the “Mac Star Celebration”, scheduled on the last day of the exposition. The day is divided into “Mac Fashion” and “Mac Visual Show” in the afternoon, followed by the grand finale, an award ceremony, in the evening to close the four day-event. Stars and celebrities will take a stroll down the red carpet carrying their favorite and latest state-of-the-art Apple products and other stylish Mac related goods. During the ceremony, innovative products will be awarded while stars will share their unique experience of using anything Apple.

About Macworld 2011

Macworld 2011 (www.macworldexpo.com) is a four-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instructions. Macworld 2011 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2011 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users.”

Macworld 2011 Kicks Off This Week in San Francisco

01/25/2011

Consumers, Educators, Developers, Visionaries and Media Gather at Moscone Center to See, Hear, Buy and Discuss the Latest Products and Topics for the Apple-Products Marketplace

San Francisco––Macworld 2011 kicks off this week at the Moscone Center’s West Hall in San Francisco, IDG World Expo, owner of Macworld 2011, announced today. More than 25,000 people are expected at the world’s largest gathering for the Apple-products marketplace where attendees can see, try and buy hundreds of the latest Apple-related products right on the expo floor, as well as receive unbiased training from industry experts on the most current issues for the third-party marketplace.

The Macworld 2011 conference takes place Wednesday, January 26, through Saturday, January 29, and the Expo is open Thursday, January 27, through Saturday. The Expo Only pass, which gives attendees access to the Expo Hall and all Feature Presentations, is $45. Attendees can register through Saturday at www.macworldexpo.com/register or on-site at the Moscone Center.

“Building on the enormous success of Macworld 2010, we have put together a creative, innovative and truly ground-breaking Macworld 2011 that is sure to entertain, educate and excite all who attend,” said Paul Kent, vice president and general manager of Macworld 2011. “From unlimited opportunities to discover the best new products directly from the developers to unparalleled training sessions, networking events and presentations from some of the industry’s most creative minds, Macworld brings to life the Apple-products platform in a way that no other event on earth can.”

Macworld 2011 show highlights include:

Feature Presentations include a performance by actor and comedian Sinbad; designers Nathan Shedroff and Chris Noessel on “Learning from Science Fiction Interfaces”; self-fixer Kyle Wiens in “iFixit live! The Teardown Experts Show Off Apple’s Hardware – From the Inside Out”; special performance from cellist and composer Zoë Keating; Dream Theater keyboardist Jordan Rudess in “Music Meets Multitouch”; and a special “TechGirlz: Women in Technology, Making a Difference” panel featuring Shellie Hall, Dani Deahl, Cali Lewis, Amber MacArthur, Natali Morris and Stephanie (Sullivan) Rewis.
Debuting at Macworld 2011, the Industry Forum is an exclusive event that brings together developers, industry-watchers, media, analysts, volume product buyers and other influencers for a day of discussions about the dynamics that shape the third-party Apple-products marketplace. Industry Forum will feature presentations from noted industry watchers, including Harry McCracken, Jason Snell and John Gruber, as well as a “What You Need to Know” series of 20-minute market presentations on the technology and key markets that the Apple-product industry serves.
The Macworld 2011 First Looks program will showcase the latest innovations for the Mac, iPhone, iPod and iPad platforms. This year, companies will be introducing a myriad of new products, including: an application that turns the iPad into a full-fledged DJ system; the first device capable of displaying all the contents of a user’s Mac or Windows computer on their TV wirelessly; new, proactive protection from Mac, Windows and Linux malware; the first product to combine an iPod/iPhone audio/video docking station with a powerful Pico projector; and the first and only ONC-ATCB certified Mac OS X product designed to help doctors receive incentives provided in the HITECH Act.
Shop Macworld is a unique opportunity for attendees to see, test drive and then buy products at special discount prices right on the expo floor. More than a dozen companies are offering special pricing on more than 30 of the hottest new innovations—including hardware, software and accessories—for the Apple products marketplace.
For the first time, Macworld 2011 will include Featured Artist sessions taught by carefully selected individuals who are bringing creativity and innovation to life using Apple technology and the best Mac OS X add-on productivity products. The Artists include Kyle Lambert (digital artist), Michael Koerbel and Anna Elizabeth James (Apple of My Eye), Joseph O. Holmes (fine art photographer) and Jonathan Mann (“Song A Day”).
Michael Koerbel and Anna Elizabeth James’ session will feature a special appearance by Carlo Rota, acclaimed actor and star of “Goldilocks,” the first TV pilot shot entirely on an iPhone 4 and iPod Touch. Directed and produced by Michael Koerbel and Anna Elizabeth James of Majek Pictures and distributed as an app, Goldilocks combines the action and spy thriller genres in a series that the makers hope will ultimately launch as a full blown TV show. Carlo Rota, whose credits include La Femme Nikita, 24, Saw V, Little Mosque on the Prairie, Queer as Folk and The Boondock Saints, will be available for a meet-and-greet and photo opportunity with attendees on Thursday, January 27, at 12:30 p.m. and 2:15 p.m. in the lobby of the Moscone Center West Hall.
The Macworld 2011 Mobile Apps Showcase is one of the largest gatherings of mobile app developers under one roof at one time. Now in its second year, the Showcase will feature the latest innovations from iPad, iPhone and iPod touch app developers and give attendees an exclusive opportunity to test drive the newest and coolest applications, and meet directly with the people who develop them.
The Macworld 2011 Conference program, focused on mobile productivity and the myriad of ways in which iPad, iPhone and MacBook innovations are empowering creativity, will feature more than 100 educational sessions taught by a faculty of worldwide trainers, industry experts, journalists, and visionaries.
Macworld “Best of Show Awards,” presented by Macworld magazine to the best products, innovations and upgrades as selected by their editors, will be announced on Friday, January 28, at 1:00 p.m. All Best of Show presentations take place on the Macworld Live Stage, Booth #752, centrally located on the expo floor.

Macworld 2011 has also released the iMacworld 3.0 app, a comprehensive iPhone/iPad show guide that puts exhibitors, products, sessions, late-breaking news, a community discussion board, and even nearby businesses in your palm and at your fingertips! iMacworld is now available as a free download in the App Store.

Notes to Media:

On Wednesday, January 26, a day before the Macworld show floor opens to the public, Bay Area broadcast stations are invited to attend a Pre-Show Innovation Showcase in the lobby of the Moscone Center West. Here, media can preview the coolest new consumer technologies and hottest gadgets for the Mac, iPod, iPhone and iPad that will be on display at Macworld this year (some of which are making their debut at the show and aren’t yet generally available).

That same evening, Wednesday, January 26, from 5:30 p.m. – 7:00 p.m., there will be a Media Evening Reception in the Media Center where innovative, independent developers and companies including Revena, FileMaker, SmartVue, WebIS, MarketCircle, Fujitsu, Hand-e-Holder, Motion Portrait and ZooGue will preview some of the Apple products industry’s hottest new products. All registered Macworld media are invited to attend.

For more information on either event, please contact Schwartz Communications at: IDGWorldExpo@schwartzcomm.com or (415) 512-0770.

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld 2011

About IDG World Expo

###

Contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2011 Will Serve as Launch Pad for More Than 100 New Products

01/20/2011

Macworld’s First Looks Program Showcases New-to-Market Products and Innovations

Framingham, MA—Dozens of companies will showcase more than 100 new products next week at Macworld 2011, IDG World Expo, owner of Macworld 2011, announced today. Each year, Macworld is the event of choice for Apple third-party product manufacturers to unveil and launch their newest products—including software, hardware, peripherals, accessories and applications—for the Apple products platform. The Macworld 2011 First Looks program showcases these products for media and attendees to make it easy to locate innovations at the show.

Highlights of this year’s First Looks participants include:

A.Kachalo & M.Balashoff (Booth #818, Mobile Apps Showcase): A.Kachalo & M.Balashoff will introduce iStudiez Pro for Mac, a multifunctional schedule planning application for students, teachers and parents. Boasting a uniquely designed smart interface and CLOUD SYNC to support the mobile version, iStudiez Pro for Mac puts all the information about all classes, homework, grades, instructors and holidays in one place.

algoriddim (Booth #409): algoriddim will launch djay for iPad, technology that transforms the iPad into a full-fledged DJ system that allows users to mix their iPod music library on a hyper-realistic turntable interface. Perform live, record mixes on-the-go, or enable Automix mode and let djay mix your favorite playlist automatically. With unprecedented ease-of-use and innovative multi-touch mixing features, djay for iPad takes DJing to the next level and offers a unique experience for beginners and professionals alike.

Apparent Software (Booth #246): Apparent Software will unveil ImageFramer, the ultimate framing solution for framing photos, artwork and other images in a wide array of photo-realistic or artistic frames and mats. ImageFramer is used by professional artists, photographers, bloggers and people who simply want their family photos to look better.

Appfluence (Booth #818, Mobile Apps Showcase): Appfluence will showcase Priority Matrix Cloud Sync, an innovative visual management tool that organizes tasks, agenda and priorities. The flexible tool allows users to assemble plans faster and in multiple dimensions. Soon, the technology will allow users to connect their plans to the cloud, allowing ideas to go wherever you go.

AWIND (Booth #946): AWIND will introduce McTiVia, the first device capable of displaying all the contents of a user’s Mac or Windows computer on their TV wirelessly. Users can easily control up to eight computers with their mouse and/or keyboard, as well as share any content from a computer with friends and family in the living room.

Dexim (Booth #642): Dexim will launch iBluek™ iPad Keyboard, technology that turns a user’s iPad into a laptop. The product features a Bluetooth iPad keyboard in a durable leather case that also keeps the iPad charged for 90 hours of use or 100 days of standby time using an internal lithium-ion battery.

ESET (Booth #429): ESET will showcase ESET Cybersecurity for Mac, which provides proactive protection from Mac, Windows and Linux threats. ESET helps protect files, email, the iTunes library, removable media and Time Machine archives without system slowdowns and pop-ups. ESET Cybersecurity also features complimentary online training to help users configure their Mac and keep their digital life safe.

JAMF Software (Booth #724): JAMF Software will showcase the Casper Suite 8.0, a collection of client

management applications that includes comprehensive Mobile Device Management (MDM) capabilities for iOS devices, including iPad, iPhone and iPod touch. Casper Suite 8.0 allows administrators to manage iOS devices using the same console they use to manage their Macs, benefitting from deep integration with the Apple ecosystem while leveraging existing technology.

MacPractice (Booth #302): MacPractice will unveil MacPractice 4.1, available in versions designed for physicians, chiropractors, dentists and eye care professionals. MacPractice MD 4.1 is 2011/2012 compliant and has been certified by CCHIT®, an ONC-ATCB, in accordance with the applicable certification criteria for Eligible Providers adopted by the Secretary of HHS. This certification does not represent an endorsement by HHS or guarantee the receipt of incentive payments.

NAVIGON (Booth #943): NAVIGON will showcase MobileNavigator 1.7, an application that transforms the iPhone into a comprehensive turn-by-turn navigation device. The new version 1.7 is optimized to also run natively on the iPad and includes Zagat Survey’s premium ratings and reviews as an In App Purchase. A market first, Active Lane Assistant shows drivers exactly which lane to choose, using a moving on-screen animation.

Newer Technology/Other World Computing (Booth #513): Newer Technology will launch NewerTech NuStand Alloy desktop stands that offer non-skid, stable holders for iPad, Mac mini or Apple TV. A silicone center provides grip without scratching, plus allows easy access to ports. While lightweight (3.5 ounces) for easy portability, the aircraft grade aluminum design ensures durability.

Nuance Communications (Booth #636): Nuance Communications will feature Dragon Dictate for Mac 2.0. Input text just by speaking — up to three times faster than typing — and interact with your favorite Mac applications using only your voice. Built from the ground up for Mac OS X Snow Leopard, Dragon Dictate helps users create reports, email, articles, books, research notes, online content and more — quickly, easily and accurately. It’s Simply Smarter Speech Recognition for the Mac.

Optoma Technology (Booth #1008): Optoma Technology will showcase the Optoma Neo-i, the first product to combine an iPod/iPhone sound dock audio/video docking station with a powerful Pico projector, enabling users to create a large screen A/V theater experience directly from their portable media player and enjoy and share music, movies and videos as never before. An optional iPad connection kit is also available, and HDMI, VA and composite inputs allow connections to computers, Blu-ray players, AppleTV and most other video sources.

Recosoft (Booth #519): Recosoft will demonstrate PDF2ID v3.0, a technology that converts PDFs to editable InDesign files. PDF2ID forms paragraphs, applies styles, regroups graphics elements, creates tables and recovers other complex data automatically, converting every PDF page into an equivalent page in InDesign. PDF2ID saves time and enhances workflow automation.

RogueSheep (Booth #818, Mobile Apps Showcase): RogueSheep will unveil TouchUp for iPad, software that brings creative photo editing to iPad. With more than a dozen effects that can be applied in nearly unlimited layers to photos, TouchUp for iPad allows anyone to make common adjustments and create captivating art with their photos.

SMART Technologies (Booth #602): SMART will introduce SMART Sync 2010 classroom management software for the Mac platform. SMART Sync for Mac enhances the teaching and learning experience in computer-enabled classrooms. This intuitive software helps teachers make the most of class time – guiding students’ collaboration in a group setting while still communicating with the entire class.

Stellar Mac Tools (Booth #404): Stellar will introduce Stellar Drive Tool Box for Mac, a set of 12 utilities that help users maintain, manage, repair, protect, and sanitize their Mac hard drive and optimize overall performance. The brand new release comes with a bonus tool, Stellar Photo Recovery [$39 Value].

Ten One Design (Booth #615): Ten One Design will unveil Fling, a new kind of game controller made just for the iPad. Fling provides tactile control over any game that has a virtual joystick, enabling users to stop worrying about the controls so they can take their skills to the next level.

Vito Technology (Booth #818, Mobile Apps Showcase): Vito Technology will showcase GyroCompass 3D. Simply point the built-in iPod camera towards any sky object, such as the Sun or the Moon, swipe the app-generated sky to match the real one, and voila… users have a fully functioning software compass that is even more precise than the standard iPhone or iPad compass.

ZurApps Research (Booth #818, Mobile Apps Showcase): ZurApps Research will introduce Road Tripper, an app that maps your trip whether you’re driving cross-country or taking a city walking tour. It starts with a map and allows users to add points by holding their finger on the map or by searching a location and choosing one of the results. The map can be shared by printing or emailing.

A full list of Macworld 2011 exhibitors can be found at: http://www.macworldexpo.com/expo.

Notes to Media:

On Wednesday, January 26, a day before the Macworld show floor opens to the public, Bay Area broadcast stations are invited to attend a Pre-Show Innovation Showcase in the lobby of the Moscone Center West. Here at this event open only to the media, media members can preview the coolest new consumer technologies and hottest gadgets for the Mac, iPod, iPhone and iPad that will be on display at Macworld this year (some of which are making their debut at the show and aren’t yet generally available).

That same evening, Wednesday, January 26 from 5:30 – 7:00 p.m., there will be a Media Evening Reception in the Media Center where inventive, independent developers and companies, including Revena, FileMaker, SmartVue, WebIS, MarketCircle, Fujitsu, Hand Holder, Motion Portrait and ZooGue, will preview some of the Apple products industry’s hottest new products. All registered Macworld media are invited to attend.

For more information on either event, please contact Schwartz Communications at: IDGWorldExpo@schwartzcomm.com or (415) 512-0770.

Macworld 2011 will take place January 26–29, 2011, at Moscone Center’s West Hall in San Francisco. To register, please visit: https://register.rcsreg.com/r2/macsf2011/ga/clear.html.

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld 2011

About IDG World Expo

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Macworld 2011 Survey Shows that Attendees are Ready to Shop and that Email, Music and News Apps Dominate

01/13/2011

IDG World Expo, owner of Macworld 2011, today released the results of a new survey of more than 3,400 people pre-registered to attend Macworld 2011.

The survey found that an overwhelming majority (76.2%) of registered attendees plan to purchase products for their Apple devices—including the iPhone, iPod touch and iPad—on the show floor. Most of the respondents (88.6%) are interested in accessories for their device(s), 73.2 percent are in the market for hardware and gadgets, and nearly 65 percent are looking for new software. Many of these shoppers are also planning to spend upwards of $150 on their purchases (36.8%).

To meet a clear demand for opportunities to purchase products on the show floor, Macworld 2011 has worked closely with exhibitors to offer special discounts on the hottest new products. To date, more than 18 companies—including Apparent Software, Blue Microphones, IK Multimedia, Kanex, LensPen, LogicKeyboard, RAGE Software, Sonoma Wire Works, ThinkOptics and TruePower—are signed on to offer product specials and discounts to attendees. To view the Shop Macworld specials, click here.

The shopping experience at Macworld—where attendees can touch, try and then take home innovative products designed for the Apple products platform—is unique in the trade show industry, which is why both major names and independent developers choose to showcase their products at the show. In fact, 90 percent of products at Macworld are not available in Apple stores––Macworld is the one place where people can try and buy them all.

The survey also uncovered some fun facts about iPhone, iPod touch and iPad users, including the kinds of apps they use most often. Interestingly, more people use photography apps (52.1%) than those for fitness/exercise (15.7%), sports (20.1%) or even social networking (47.6%). Additional findings include:

75.4 percent use apps for email
64.9 percent use apps for music
62.1 percent use apps for news
60.3 percent use apps for weather
56.7 percent use apps for games

Apps in many of these categories will be on display in the Macworld 2011 Mobile Apps Showcase. This special area of the show floor will feature the latest innovations from iPad, iPhone and iPod touch app developers. Apps on display in the Showcase will include those designed for productivity, organization, fun and learning, creativity, music, photography, health and work.

In addition, the survey found that pre-registered attendees are also planning to use their device to help stick to New Year’s resolutions. For example, more than 70 percent indicated that they will use their device to remember important dates, more than 46 percent to stay on time, close to 43 percent to listen to music while they work out, and more than 40 percent to organize and share photos. In addition, nearly 68 percent are planning to use their device to pay bills online as a way to support a resolution to be greener in the New Year and 51 percent to quickly look up medical information as part of their commitment to stay healthy in 2011.

Macworld 2011 will take place January 26–29, 2011, at Moscone Center’s West Hall in San Francisco. To register, please visit: https://register.rcsreg.com/r2/macsf2011/ga/clear.html.

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623. Media interested in interviews with Macworld 2011 exhibitors, feature presenters or with Paul Kent, please call Schwartz Communications at 415-512-0770 or email IDGWorldExpo@schwartzcomm.com.

IDG World Expo, producer of Macworld 2011, is also collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the Mobile World Congress 2011 on February 17th in Barcelona. Those interested in attending Macworld Mobile can register at www.macworld-mobile.com.

About Macworld 2011

About IDG World Expo

###

Contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2011 Announces 2nd Annual Mobile Apps Showcase

01/05/2011

Unique Showfloor Feature Highlights Latest iPad, iPhone and iPod touch Innovations and Gives Attendees Exclusive Opportunity to Meet Developers and Test Drive the Hottest Apps for 2011

FRAMINGHAM, MA–The Macworld 2011 Mobile Apps Showcase will be one of the largest gatherings of mobile app developers under one roof at one time, IDG World Expo, owner of Macworld 2011, announced today. Now in its second year, the Showcase will feature the latest innovations from iPad, iPhone and iPod touch app developers and give attendees an exclusive opportunity to test drive the newest and coolest applications and meet directly with the people who develop them.

“The introduction of the iPhone marked the advent of an explosive mobile apps market that has continued to build momentum with the launch of the iPad in 2010,” said Paul Kent, vice president and general manager of Macworld 2011. “Macworld 2011 is the one place that showcases the creativity, enthusiasm and genius of the developers behind these apps, as well as the wide variety of new apps available for Apple product users. The Mobile Apps Showcase delivers a truly unique experience for users and developers alike and we are excited to be a key launch pad for tomorrow’s hottest apps and innovations.”

From apps developed for fun and learning — such as Kids Find & Learn from ZurApps and iBird Explorer PRO from Mitch Waite Group — to those built for creativity, health and work — such as Postage from Rogue Sheep, Runmeter by Abvio and SG Project 2 from FourthFrame Technologies — the products on display in the Mobile Apps Showcase are designed to help users harness the full potential of their mobile devices and may even change the way they live, work and play in 2011.

Companies exhibiting in the Mobile Apps Showcase include: Alawar Entertainment, ALK Technologies, Appfluence, Byte Squared, Cenapp, Combay, Far Out Labs, Flixoft, Glu Mobile, MobilePundits, MotionPortrait, Penpower, QuickOffice, Readdle, ThinkOptics, Tibor Horvath and Vito Technology, to name just a few.

The Mobile Apps Showcase also gives developers in this rapidly growing market an opportunity to engage face-to-face with tens of thousands of avid Apple product users, enthusiasts and potential customers — as well as connect and collaborate with other developers.

In addition to the largest collection of mobile apps, Macworld 2011 will also offer training opportunities exclusively related to the iPhone and iPad. Sessions will cover topics including: increasing productivity on the iPhone and iPad, music creation, DVD conversion, movie making and much more.

The iPhone and iPad conference sessions will take place Thursday, January 27, 2011, through Saturday, January 29, 2011. Complete information on the Macworld 2011 conference program can be found at: http://www.macworldexpo.com/conference.

Macworld 2011 will take place January 26-29, 2011, at Moscone Center’s West Hall in San Francisco. To register, please visit: https://register.rcsreg.com/r2/macsf2011/ga/clear.html.

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

IDG World Expo, producer of Macworld 2011, is also collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the Mobile World Congress 2011 in Barcelona. Those interested in attending Macworld Mobile can register at www.macworld-mobile.com.

About Macworld 2011

About IDG World Expo

###

Contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2011 Announces Macworld Industry Forum

12/21/2010

Presentations and Rapid-Fire Networking Event Set to Advance Apple Third-Party Products Market, Registration Now Open to Public

Framingham, MA—Macworld Industry Forum, an exclusive event that brings together developers, industry-watchers, media, analysts, volume product buyers and other influencers for a day of discussions about the dynamics that shape the third-party Apple-products marketplace, will debut at Macworld 2011, IDG World Expo, owner of Macworld 2011, announced today.

Presentations include key industry analysts providing insight into the dynamics that make the Apple market go and noted experts from key market segments sharing how Apple products are being deployed in volume markets where third party products can add value, as well as how new products and technologies are shaping the industry’s future. Macworld Industry Forum will take place on Wednesday, January 26, 2011, from 10:00 a.m. – 5:00 p.m. PST at the Moscone Center West in San Francisco.

Macworld Industry Forum features presentations from noted industry watchers such as: Harry McCracken, founder and editor of Technologizer, offering his “Thoughts on Mobile”; Jason Snell, vice president and editorial director of Mac Publishing, LLC, discussing “How Apple Does ‘It’”; and John Gruber, writer and publisher at Daring Fireball, tackling “Apple and the Open Web: A Love Story.”

“Macworld Industry Forum will be a pinnacle event for the Apple-products industry,” said Paul Kent, vice president and general manager of Macworld 2011. “Bringing together the industry media, influencers and experts who shape this market everyday to share ideas, learn from each other and move the marketplace forward, this caliber of event could only take place at Macworld. We are thrilled to debut the Macworld Industry Forum in 2011 and to share in the excitement, innovation and connections that are sure to result from the best minds coming together in one place.”

In addition, this special event will include a “What You Need to Know” series of 20-minute market presentations from executives offering an overview of some of the technology and key markets that the Apple-product industry serves. Presenters will include:

Colin Crawford, CEO and founder of Media7, on “Tablet Publishing Models”
John Welch, head of IT at The Zimmerman Agency, on “Apple and the Enterprise”
Mike Lawrence, executive director of computer-using educators (CUE), on “Apple Products in Education”
Bill Wiecking, MIS at Hawaii Preparatory Academy, on “Sustainable Apple: Thinking About Forever”
Bill Atkinson on “The Evolution of Software”
Alex Lindsay, CFO of Pixel Corps, on “The Here and Now, There and Tomorrow of Digital Video”
Derrick Story, photographer, on “The Technology in the Camera You’ll Buy Tomorrow”
Nick Floro, CEO of Sealworks Interactive Studios, on “The New Creative Professional: Essential Skills, Tools and Technology”

Registration for Macworld Industry Forum is now open to the public and tickets will be available for purchase on a first come, first served basis. Space is limited. To purchase a ticket, please visit https://register.rcsreg.com/r2/macsf2011/ga/clear.html.

For more information on Macworld Industry Forum taking place during Macworld 2011, please visit http://www.macworldexpo.com/industryforum.

Macworld 2011 will take place January 26–29, 2011, at Moscone Center’s West Hall in San Francisco. Complete information on the conference program can be found at: http://www.macworldexpo.com/conference. To register for a Macworld 2011 conference pass, visit http://www.macworldexpo.com.

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

IDG World Expo, producer of Macworld 2011, is also collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the GSMA’s Mobile Asia Congress 2010 in Hong Kong and Mobile World Congress 2011 in Barcelona. Those interested in attending Macworld Mobile can register at www.macworld-mobile.com.

About Macworld 2011

About IDG World Expo

###

Contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2011 Announces Lineup of Featured Artists Taking Apple Technology to New Heights

11/08/2010

Framingham, MA—The Macworld 2011 conference program will include, for the first time, special “Featured Artist” sessions taught by carefully selected individuals who uniquely bring creativity and innovation to life using Apple technology and the best Mac OS X add-on productivity products, IDG World Expo, owner of Macworld 2011, announced today.

The Featured Artists––Kyle Lambert (digital artist), Michael Koerbel and Anna Elizabeth James (Apple of My Eye), Joseph O. Holmes (fine art photographer) and Jonathan Mann (“Song A Day”)––have made the leap into popular culture and represent the best of the new breed of digital artisans who are stretching the boundaries of technology for creative endeavors.

“From music to visual arts to movie making, technology has made the veil between everyday user and genius thin,” said Paul Kent, vice president and general manager, Macworld 2011. “To exemplify this new reality, we scoured the country and carefully selected a group of ‘populist’ artists who are doing truly amazing things with Apple products. These creative, innovative and downright cool people are taking technology to amazing new places and we are so excited to bring them to Macworld 2011 to share their experiences, unveil their creations and teach us all about how technology is changing the creative process.”

The Macworld 2011 Featured Artists program includes the following sessions:

“Digital Artwork on the Mac, iPad and iPhone,” with Kyle Lambert, visual artist, on Thursday, January 27 at 10:30 a.m. PTA renowned digital artist and ambassador for finger painting with the iPad, Kyle Lambert will talk about his artwork and demonstrate how he utilizes the Mac, iPad and iPhone to enhance his creativity.
“Mobile Movie Making – A New Frontier for Creating and Distributing Media,” with Michael Koerbel and Anna Elizabeth James, producers/directors at Majek Pictures, on Thursday, January 27 at 1:00 p.m. PTThis session will explore a new method of visual storytelling. After the success of Apple of My Eye––shot and edited entirely on iPhone 4––Michael Koerbel and Anna Elizabeth James set out to make Goldilocks, a mobile film series in the same vein as Bourne Ultimatum. The series was originally intended to go through the Hollywood studio system, but the duo soon realized the iPhone 4 and iPod Touch would give them the opportunity to shoot and distribute it themselves, which they did. In addition to providing attendees with tips and tricks for shooting and editing with the iPhone 4 and iPod Touch, as well as insight into the top film accessories, gadgets and mobile movie making apps, Michael and Anna will discuss their distribution model of releasing Goldilocks through an app.
“The Fine Art Photographers’ Workflow – Developing an Efficient Path to Better-looking Photos,” with Joseph O. Holmes, fine art photographer, on Friday, January 28 at 1:00 p.m. PTImages right out of a digital camera are usually flat, dull and in dire need of post-processing. Over the past six years running his photoblog and preparing exhibition prints, nationally-recognized photographer Joseph O. Holmes has developed a set of routines to consistently bring out his particular vision without chaining him to his workstation all day. In this session, Holmes will share his entire routine, start to finish, and empower attendees to adopt a similar workflow for prepping photos in just a few minutes. Starting in Apple Aperture (for cataloging), attendees will follow an image as it passes through DxO Tools, Adobe Camera Raw, and Adobe Photoshop, with particular emphasis on making the most of Photoshop’s powerful tools with the least amount of guesswork and trial and error. Attendees will learn how to quickly prepare images for exhibition or the Web by using of shortcuts, little-known tricks, special software tools and Photoshop actions.
“How I Write A Song A Day,” with Jonathan Mann, musician, on Saturday, January 29 at 3:00 p.m. PTWhat started as a month-long experiment has turned into an ongoing daily challenge that’s taken Jonathan Mann all kinds of places he never could have expected, from sharing the stage virtually with Steve Jobs to Steve Wozniak’s birthday party. In this session, Jonathan will take attendees through his process and discuss why he does what he does. He’ll also sing some songs, share some videos and take attendees along for a fun, music-filled ride.

“As a self-proclaimed Apple fanboy, Macworld has for years been an important destination for me to learn about what’s new and network with others who have the same enthusiasm for Apple products,” said Jonathan Mann. “With ‘A Song A Day,’ I’ve been able to turn my passion into a day job and the last year has been nothing short of amazing. Now, I’m excited to share my experiences, adventures, inspirations, tips, and even a few songs and videos, at Macworld 2011. I can’t wait to see you there.”

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld 2011

About IDG World Expo

Contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Zhu Lianxing to Speak at Macworld Mobile™ at GSMA Mobile Asia Congress’ App Planet

10/26/2010

Framingham, MA—IDG World Expo, producer of Macworld, the world’s premiere event focused exclusively on the Apple-products platform, today announced that Zhu Lianxing, founder and CEO of 139.ME, will speak at Macworld Mobile™, taking place at the GSMA Mobile Asia Congress’ App Planet on November 17. Lianxing’s company, 139.ME is China’s most successful iPhone development group.

Lianxing’s session entitled, “The Survival Kit for the App Development Team”, will cover the emergence of the App Store business model and how it has given small developers unprecedented growth opportunities. Lianxing’s session will explain how small developers can compete, survive and grow in the hyper-competitive mobile application market. His session provides background and insight on the following topics:

A Chinese developer’s survivor report
Business models for iPhone developers
The growth of 139.ME from a 3-man team
3G Dreams – To Create the world’s largest production plant
How to get inspiration and creativity for applications
How to make your products outperform in 30 W applications

“We are thrilled to have Mr. Zhu Lianxing join the Macworld Mobile agenda,” said Mary Dolaher, chief executive officer of IDG World Expo. ”As the leader of China’s most successful iOS app development group, Mr. Lianxing expertise is well-known throughout the Asia-Pacific region, and his experiences will certainly be valuable to help attendees succeed in the increasingly competitive app marketplace.”

Macworld Mobile is a one-day developer conference for iOS developers, which is part of the App Planet events at Mobile Asia Congress. Macworld Mobile offers technical training and programming tips, as well as business development and professional networking opportunities. This marks the first time Mobile Asia Congress has included an event for iOS application developers.

Those interested in attending Macworld Mobile can register at www.macworld-mobile.com.

About Zhu Lianxing

Zhu Lianxing is founder and CEO of 139.ME (http://139.me), one of China’s most successful iPhone development groups. He founded 139.ME in 2006, in a small town 150 km south of Beijing. Leading a group of students, he developed the first Chinese version of “Texas Hold’em” named “Hong Kong Bus Poker” in Asia. In 2008, Lianxing turned his attention toward iPhone development. His group has more than 30 apps for sale on the App store, totaling 3 million downloads. There is a 139.ME app on every 30 iPhones in the world and139.ME apps have been recommended as a “Staff Favorite” by the Apple App Store.

As a typical grass-root entrepreneurship, the story of 139.ME has been widely covered by all major media channels such as Sina, Sohu, First Economic Weekly, 21st Century Economic Report, and China Daily to name a few. Lianxing was chosen as a candidate for the Top 10 newsworthy persons by the HeBei Province in China.

Following the increasing market demand for iPhone developers, Lianxing led his team to start the 3G Dreamworks Project. He returned to his university and led a group of students to develop China’s largest iPhone Apps development factory, industrializing an apps development outsourcing business. 3G Dreamworks Project has now spread across tens of universities, and has received Wuxi city government’s land grant of 1000 sqm and funding.

About IDG World Expo

Contact:

Linsy Reese

IDG World Expo

(508) 424-4836

lreese@idgworldexpo.com

Macworld 2011 Announces Innovative Conference Program Designed To Support Evolving Apple Products Marketplace

10/14/2010

Framingham, MA—The all new Macworld 2011 conference program, focused on mobile productivity and the myriad of ways in which iPad, iPhone and MacBook innovations are empowering creativity, is now open for registration, IDG World Expo, owner of Macworld 2011, announced today. Featuring more than 100 educational sessions taught by a faculty of worldwide trainers, industry experts, journalists, and visionaries, the Macworld 2011 conference will take place January 26–29, 2011, at Moscone Center’s West Hall in San Francisco.

“The single biggest dynamic that has emerged among Apple users in the past year is an interest in enabling their mobile lifestyle with the iPad, iPhone and iPod Touch,” said Paul Kent, vice president and general manager, Macworld 2011. “To support this critical aspect of the marketplace, our entirely new iPad and iPhone content will bring to light incredible innovations that can empower creativity and productivity. Attendees will discover not only new applications, but also get immediate and valuable tips on using these products to their greatest enjoyment and ability. In addition to our traditionally popular sessions on Mac and Mac OS X tools, Macworld 2011 conference attendees at all skill levels will have a unique opportunity to learn first-hand about industry trends and become skilled at deploying Apple-related technologies. We look forward to welcoming tens of thousands of Apple-product enthusiasts and new Apple-product users to Macworld 2011.”

Conference content debuting at Macworld 2011 includes:

“Road Warriors Guide to the iPad” with Andy Ihnatko, technology columnist for the Chicago Sun-Times and longtime columnist and contributing editor for Macworld

“How to Convert Your Video Content for Use with Your iPad and iPhone” with Chris Breen, well-known technology writer for MacUser, MacWEEK, and Macworld, as well as author of several books and Lynda.com training titles

“Creating Content on Your iPad” with Sal Soghoian, AppleScript product manager for Worldwide Product Marketing at Apple

“Using the iPad in Your Small Business” with Phil Goodman, a noted industry consultant and owner of Goodman Consulting

“iWork on the iPad” with Richard Harrington, renowned industry trainer and author and CEO of RHED Pixel

“Making Music on Your iPad” with Bryan Chaffin, co-publisher of “Afternoon Editor” for The Mac Observer, Inc, and Bob Levitus, author, consultant and columnist for the Houston Chronicle

“Getting the Most from Your iPhone 4 Camera – Video and Still”

Additional highlights include a User Conference track, which offers tips, tricks and ideas to help beginners, intermediate and power users get the most out of their Apple products, as well as a new session called “Tell Me Something I Don’t Know,” which takes attendees inside the check boxes and preference settings to unlock greater mastery of their favorite applications like iTunes, Finder and Safari. Macworld 2011 will also feature sessions tailored to photographers, educators, small business professionals, musicians and videographers.

Complete information on the conference program can be found at: http://www.macworldexpo.com/conference. To register for a Macworld 2011 conference pass, visit http://www.macworldexpo.com.

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld 2011

About IDG World Expo

Contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

IDG World Expo Announces Agenda for Macworld Mobile™ at GSMA Mobile Asia Congress’ App Planet

10/06/2010

Framingham, MA—IDG World Expo, producer of Macworld, the world’s premiere event focused exclusively on the Apple-products platform, today announced the conference agenda and a stellar line-up of industry speakers for Macworld Mobile™, taking place at the GSMA Mobile Asia Congress’ App Planet in November. The agenda brings together leading developers from both the U.S. and Asia Pacific regions to present the latest information focused on the iPhone and iPad.

Macworld Mobile is a one-day developer conference for iOS developers, offering technical training and programming tips, as well as business development and professional networking opportunities. This marks the first time Mobile Asia Congress has included an event for iOS application developers. Presenters from leading U.S. and APAC development organizations will share insights on topics such as: how to best utilize iOS development frameworks; code optimization; deploying unique iOS features; and augmenting your App Store presence.

Macworld Mobile sessions will take place on Wednesday, November 17, 2010, from 10:00 a.m. to 4:00 p.m. Topics and presenters include the following:

“Using Core Animation to Build Attractive Interfaces” – Nathan Eror, Principal Instructor, Free Time Studios,
“XCode Customization” – Kendall Gelner, President, KiGi Software
“In-App Purchases” – Erwan Mace, CEO, Bitsmedia
“Game Center, Beyond Games” – Kyle Richter, CEO and Founder of Dragon Forged Software LLC
“Social Media Opportunities for iOS Developers” – Kei Shimada, President & CEO, Infinita Inc.
“iOS Design for Developers: Improving the Usability and Appeal of Your Applications” – Dave Wiskus, Chief Creative Officer, Double Encore, Inc.

“For more than 25 years, Macworld has been the key source for industry expertise and news, and we are very excited to bring that knowledge base to Mobile Asia Congress,” said Mary Dolaher, chief executive officer of IDG World Expo. “Macworld Mobile’s teaching faculty is among the most knowledgeable and respected iOS developers in the world. Attendees will leave Macworld Mobile with valuable techniques, tools and business relationships needed to make their app a commercial success.”

Those interested in attending Macworld Mobile can register at www.macworld-mobile.com.

About IDG World Expo

Contact:

Linsy Reese

IDG World Expo

(508) 424-4836

lreese@idgworldexpo.com

Macworld 2011 Media Registration Opens Today

09/20/2010

WHAT: Media registration for Macworld 2011 is now open. You can register here: http://www.macworldexpo.com/mediareg. The annual innovation showcase for third-party Apple products is scheduled to take place January 26 – 29, 2011, at Moscone Center’s West Hall in San Francisco. The conference will take place January 26 – 29 , 2011, and the expo hall will be open January 27 – 29, 2011.

WHY: Macworld 2011 will offer previews and demonstrations of the newest Apple-related products, including hardware, software, accessories and services, from the people who actually developed them. More than 90 percent of the products showcased at the event are not available in Apple stores. In addition, attendees will have access to expert advice and educational opportunities from some of the industry’s leading minds.

In the Expo Hall, the main stage will feature special presentations, exhibitor demos and blogcasts for enthusiasts of all levels. The Mobile Apps Showcase will highlight the latest innovations from iPad, iPhone and iPod developers and the Macworld 2011 Indie Spotlight will showcase the hottest new software titles demoed by the people who created them. Additional content and special events will be announced in the coming months.

More than 35,000 people have already pre-registered for Macworld 2011.

WHEN: Media registration for Macworld 2011 opens today.

Macworld 2011 is scheduled to take place January 26 – 29, 2011, at Moscone Center’s West Hall in San Francisco. The conference will take place January 26 – 29, 2011, and the expo hall will be open January 27 – 29, 2011.

HOW: For complete details on media qualification guidelines, please visit: http://www.macworldexpo.com/mediareg. Please note that all media are required to submit media credentials for Macworld 2011. For more information on the credentials required, visit: http://macworldexpo.com/credentials.

For current happenings, news and chatter follow Macworld 2011 on Twitter http://twitter.com/MacworldExpo and like us on Facebook http://www.facebook.com/pages/MACWORLD/58481436623.

For more information about Macworld 2011, the media registration process or to speak with IDG World Expo, speakers or exhibitors, please contact:

Marisa Borgasano or Angela Lestar

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartzcomm.com

About Macworld 2011

About IDG World Expo

IDG World Expo Brings Macworld Mobile™ to the GSMA’s Mobile World Congress and Mobile Asia Congress Events

09/13/2010

Framingham, MA–IDG World Expo, the leading producer of world-class tradeshows and events, announced today that it is collaborating with the GSMA to bring Macworld Mobile™, a developer conference specifically for iOS developers, to the GSMA’s Mobile Asia Congress 2010 and Mobile World Congress 2011 events. IDG World Expo, producer of Macworld, the world’s premiere event focused exclusively on the Apple-products platform, will add its world-renowned Apple market expertise to the GSMA’s events in the form of Macworld Mobile.

“We’re very excited to bring Macworld Mobile to both Mobile Asia Congress and Mobile World Congress,” said Mary Dolaher, chief executive officer of IDG World Expo. “Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programs and business development activities. At Mobile Asia Congress and Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision-makers who attend.”

The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions targeting tools and applications specifically designed for mobile application developers and engineers. Additionally, Macworld Mobile will provide developers with valuable market development and networking opportunities, both within the iOS development community as well as the broader international mobile products and services marketplace. Macworld Mobile will be held at Mobile Asia Congress, on November 17, 2010, in Hong Kong, as well as at the industry-leading Mobile World Congress, on February 17, 2011, in Barcelona, Spain.

“There’s clearly tremendous demand for in-depth content, networking and business development opportunities and information on the cutting-edge technologies and solutions in the mobile application development space,” said Michael O’Hara, chief marketing officer, GSMA. “We are pleased to be working with IDG to create a programme that will address the specific requirements of Apple developer community, and which will be a great addition to our Mobile Asia Congress and Mobile World Congress events.”

Those interested in participating in Macworld Mobile can receive more information here: http://tinyurl.com/2ujakbz. Additional information can be found at www.idgworldexpo.com, www.mobileasiacongress.com and www.mobileworldcongress.com, with more details coming shortly.

About IDG World Expo

Contact:

Linsy Reese

IDG World Expo

(508) 424-4836

lreese@idgworldexpo.com

Leading Communications Executives to Headline GSMA Mobile Asia Congress 2010

09/08/2010

The GSMA today announced that Li Yue, newly appointed president and CEO of China Mobile, will join CEOs and leaders from companies including Bharti Airtel, CSL, HTC, KDDI, KT, Qtel and Telenor in the keynote programme at the 2010 GSMA Mobile Asia Congress, which will be held 17-18 November at the Hong Kong Convention and Exhibition Centre. The company also announced that it will host Macworld Mobile, a developer event solely focused on the Apple iPhone and iPad platforms, at App Planet at Mobile Asia Congress.

“As the centrepiece of Mobile Asia Congress, our thought leadership conference will feature a “who’s who” of the mobile communications industry in Asia and around the world,” said Michael O’Hara, chief marketing officer, GSMA. “With the tremendous line up of CEOs and executives participating in our keynote programme, Mobile Asia Congress will offer attendees unparalleled insights into the vision and strategies that are shaping the mobile industry today.”

Recently confirmed keynote speakers for Mobile Asia Congress include:

* Sanjay Kapoor, CEO, Bharti Airtel Ltd.

* Li Yue, President and CEO, China Mobile

* Joseph O’Konek, CEO, CSL

* Peter Chou, CEO, HTC

* Tadashi Onodera, President and Chairman, KDDI

* Hyun-Myung Pyo, President, Mobile Business Group, KT

* Dr. Nasser Marafih, CEO, Qtel

* Sigve Brekke, Head of Telenor Asia and Managing Director, Uninor

Previously announced keynote speakers include:

* Jamal Ibrahim, Managing Director, President and Group CEO, Axiata

* Lu Yimin, President, China Unicom

* Ryuji Yamada, President and CEO, NTT DOCOMO

* Charles Chao, President and CEO, SINA Corporation

* Shi Lirong, President, ZTE

Keynote sessions at Mobile Asia Congress will include “Changing Business Realities in the World of Mobile Applications”, “LTE – The Dawn of a New Era for Voice and Data Services”, “Operator Strategies in High-Growth Markets”, “What Does the Future Hold for the Mobile Internet?” and “A Vision of 2020 – Asia’s Influencers of Innovation”. In addition to the keynote programme, the conference will feature breakout sessions exploring a range of topics such as applications, advertising, consumer electronics and devices, embedded mobile, media and entertainment, mGovernment, mHealth, mobile broadband, the mobile internet and mobile money.

New at App Planet: Introducing Macworld Mobile at Mobile Asia Congress

Building on the success of App Planet at Mobile World Congress 2010, the GSMA will hold the developer-focused programme at Mobile Asia Congress. Designed to bring together the many critical elements of the broad mobile application ecosystem together in one location, App Planet at Mobile Asia Congress will feature the App Zone Exhibition, App Developer Conferences (ADCs), App Planet Forum and the App Networking Lounge.

Today the GSMA announced a new addition to App Planet, introducing Macworld Mobile at Mobile Asia Congress. In partnership with IDG World Expo, organisers of Macworld, the world’s premiere event focused exclusively on the Apple products platform, the GSMA will host Macworld Mobile, a developer event specifically for the Apple iPhone and iPad platforms. The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.

The GSMA also outlined further details on App Planet Forum, a dedicated, day-long track of thought-provoking presentations and panel sessions on industry trends in mobile applications. Sha Yuejia, Executive Director and Vice President of China Mobile, will be the opening keynote for App Planet Forum, which will take place on Tuesday, 16th November. Sessions in the App Planet Forum will include “Making a Community”, “The Economics of the App Marketplace”, “Good Practices for App Development”, and “Delivering on the Promise”. For more information on App Planet, please visit www.mobileasiacongress.com/appplanet.

China Mobile is the Platinum Event Sponsor and Huawei is the Gold Event Sponsor for Mobile Asia Congress. For more information on Mobile Asia Congress 2010, including details on how to attend, exhibit or sponsor, please visit www.mobileasiacongress.com.

GSMA Reveals New Developments for Mobile World Congress 2011

09/07/2010

The GSMA today announced several new developments for the 2011 GSMA Mobile World Congress, which will be held 14-17 February, 2011 in Barcelona. Building on the success of the inaugural App Planet event held in 2010, the GSMA is expanding the developer-focused programme at the GSMA Mobile World Congress 2011 to include new elements such as Macworld Mobile and the Brand App Challenge. The GSMA also announced RIM and Palm as the first Application Developer Conference (ADC) partners for App Planet. Finally, the GSMA announced that the CEOs of América Móvil, HTC, Vodafone and WPP have joined the list of industry leaders delivering keynote presentations at Mobile World Congress.

“App Planet proved to be a stunning success in its debut this year at Mobile World Congress, demonstrating the tremendous demand for in-depth content, networking and business development opportunities and information on the cutting-edge technologies and solutions in the mobile application space,” said Michael O’Hara, chief marketing officer, GSMA. “The developments we are announcing today, particularly the launch of Macworld Mobile which will target the critical Apple developer community, will serve to make App Planet and Mobile World Congress the epicentre for the app world.”

At Mobile World Congress 2011, the GSMA is partnering with IDG World Expo, organisers of Macworld, the world’s premiere event focused exclusively on the Apple products platform, to produce Macworld Mobile, a mobile developer event for the Apple iPhone and iPad platforms. The Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on this critical platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.

“We’re excited to bring Macworld Mobile to Mobile World Congress,” said Mary Dolaher, chief executive officer of IDG World Expo, a leading producer of world-class tradeshows and events. “Macworld is known around the world for helping to drive and stimulate the Apple products community with educational programmes and business development activities. At Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision makers who attend.”

In addition to the key components of last year’s event, including ADCs held by major mobile platform providers, an interactive exhibition and the App Lounge to facilitate networking and business development activities, App Planet will also feature new elements including the Brand App Challenge. The GSMA expects more than 10,000 developers to visit App Planet during the four days of Mobile World Congress.

Brand App Challenge

The GSMA is creating a competition focused on mobile application developers creating “brand apps” for a select number of global consumer brands. Developers will compete by creating customised mobile apps for the participating brand sponsors based on the objectives and guidance provided by the individual brands. The primary goals of the Brand App Challenge are to create networking and business opportunities which benefit the brands, application developers and the broader mobile ecosystem, as well as to tap the creativity and capabilities of the mobile application developer community to address brand and industry challenges.

The competition will begin in October with the finalists being named approximately one month before Mobile World Congress 2011. The Brand App Challenge winners will be announced as part of the Mobile World Congress conference programme and will receive cash awards for their winning efforts.

App Planet ADC Partners

The GSMA announced that Research in Motion (RIM) has again signed on as a key partner for App Planet, and will be focusing company’s entire Mobile World Congress presence in App Planet, located in Hall 7 at the Fira de Barcelona. In addition to a 1,200 square metre exhibition, RIM will be hosting an ADC for 500 BlackBerry developers on Tuesday, 15th February, 2011.

Palm will also be an App Planet ADC partner and will be holding a full-day ADC on Wednesday, 16th February, 2011.

New Keynote Speakers for Mobile World Congress 2011

The GSMA continues to expand the stellar line up of keynote speakers at Mobile World Congress and today announced that CEOs from leading companies including América Móvil, HTC, WPP, and Vodafone will be taking the stage in Barcelona. New Mobile World Congress keynote speakers include:

* Daniel Hajj, CEO, América Móvil and Telcel

* Peter Chou, CEO, HTC

* Vittorio Colao, Chief Executive, Vodafone

* Sir Martin Sorrell, Chief Executive, WPP

Previously announced speakers include:

* Randall Stephenson, Chairman, CEO and President, AT&T

* Li Yue, President and CEO, China Mobile

* Eric Schmidt, Chairman and CEO, Google

* Paul Jacobs, Chairman and CEO, Qualcomm

* Jack Dorsey, CEO, Square

* Evan Williams, CEO, Twitter

GSMA Ministerial Programme

The GSMA also announced that Saudi Telecom is the Platinum Sponsor and that Qualcomm is the Gold Sponsor for the GSMA Ministerial Programme at Mobile World Congress. Now in its sixth year, the GSMA’s Ministerial Programme is a unique invitation-only event gathering ministers, regulators from over 90 countries and CEOs from across the mobile industry for a series of in-depth strategic, policy and regulatory discussions, and bilateral meetings, over three days during Mobile World Congress.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.

For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, at www.mobileworldlive.com or the GSMA corporate website at www.gsmworld.com.

Press contacts:

Daniel Lowther: +44 7747 636 687

press@gsm.org

IDG World Expo Expands Mobile Application Showcase For Macworld 2011; Expansion will Include iPad Developers

02/22/2010

Macworld 2011 Registration Now Open For Two Weeks Only

Framingham, MA – On the heels of the highly successful Macworld 2010 event, IDG World Expo announced today that the Macworld Mobile Application Showcase area for iPhone, iPod touch and now iPad developers will double in size at Macworld 2011. IDG World Expo also announced that free expo hall registration for next year’s event will open on Monday, February 22 for two weeks only.

“The Mobile Applications Showcase was an out-of-the-park success at Macworld 2010. The Pavilion sold out and developers loved meeting with overflow crowds of attendees,” said Paul Kent, vice president and general manager, Macworld. “To accommodate the demand from returning participants, exhibitors on the waiting list and the anticipated interest from the new crop of iPad developers, we have decided to double the floor space allocated to Mobile Apps. We look forward to putting more customers and Mobile App developers together next year, and are very happy to welcome our incredible community of attendees to Macworld 2011 by offering free expo registration for the next two weeks.”

The Mobile Application Showcase, a special area of the show floor dedicated to new-to-market innovations by iPhone and iPod touch developers, debuted at Macworld 2010. The showcase was met with resounding success from vendors and exhibitors alike with over 100 app developers and enthusiastic crowds four to five people deep over the duration of the three-day expo. App developers who participated in the 2010 Mobile Application Showcase included Square, TomTom, FrolicWare, Peekeez, Mobclix, Beejive, Twicular, AppCubby, Scava and more.

IDG World Expo also announced that it will offer free expo hall pre-registration for a limited period for Macworld 2011. Attendees can register for free Macworld 2011 expo hall registration through Monday, March 8, at https://register.rcsreg.com/r2/macsf2011/ga/clear.html.

“The Mobile Applications Showcase was an incredible experience, so much so that I have already secured my space for 2011. It’s a great value for mobile application developers to reach their key audience,” said David Barnard of App Cubby, maker of the popular Gas Cubby iPhone app. “The Showcase was packed throughout the entire show and provided a great buzz area for people to meet and discuss iPhone and iPod Touch applications.”

Macworld 2011, the world’s premiere event focused exclusively on the Apple products platform, is scheduled to take place January 25 – 29, 2011, at the Moscone Center in San Francisco. Mobile Application Showcase spaces are now available for app developers. Please visit http://macworldexpo.com/mobile for more details or go directly to https://register.rcsreg.com/r2/macsf2011/ibooth/index2.html to purchase your space today.

About Macworld 2011

Macworld 2011 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2011 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2011 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users.”

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Naomi Evarts

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld Sees a Successful 2010 Event

02/13/2010

With over 20,000 attendees and 250 participating exhibitors at the show, the Apple-products community now looks ahead to January 25 – 29, 2011

San Francisco––A successful Macworld 2010 closed today boasting more than 20,000 attendees, over 250 exhibitors who launched dozens of new products and innovations, and more than 150 conference sessions at the most comprehensive training program for the Mac platform, IDG World Expo, owner of Macworld 2010, announced today.

“Macworld gives us the opportunity to share our continued innovations in touch and multi-touch, with technology enthusiasts from around the world,” said SMART Technologies’ Ecosystem Program Manager and Mac Specialist, Chris Klein. “The release of SMART Slate for Mac and the interest from software developers and publishers kept our booth busy and exciting this week. IDG World Expo has put on another fantastic show and we look forward to next year.”

“There’s no doubt that this year’s hugely successful Macworld proved that the event continues to be the best place on the planet for Apple product enthusiasts to gather. The product discovery, professional development and social networking opportunities that Macworld 2010 presents to our market are unmatched in size and scope anywhere in the world. We are extremely gratified to have delivered to our attendees another great event that embodies the excitement, clue, and passion of the Apple marketplace,” said Paul Kent, vice president and general manager, Macworld 2010. “We are a community in the true sense of the word and are energized by one another’s insights and innovations. Standing-room only feature presentations, an expo hall with fans packed in shoulder-to-shoulder, and registration lines that stretched out the door on opening day all validate the Macworld community’s passion for this event and their desire for the show to go on. We look forward to carrying this momentum into Macworld 2011 next January, and thank everyone for their support through Macworld’s continuing evolution.”

Highlights of this year’s event included the following.

A special preview and in-depth analysis of the new iPad led by Jason Snell, vice president and editorial director at Macworld;
Exclusive first looks at the best new products for the Apple-products market at “Macworld DEMO: Best of Show” winners included the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software. Matt Marshall, editor and CEO of Venture Beat was joined by CEOs and product managers of the winning companies who demoed their products live, on stage and for the first time.
New York Times author and personal technology columnist David Pogue who hosted LeVar Burton and The Gregory Brothers in his lively ”Late Night with David Pogue” feature presentation that entertained a standing-room only audience with a series of Pogue-esque monologues and skits.
Alltop.com co-founder Guy Kawasaki hosted industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman.
Acclaimed author, actor, and filmmaker Kevin Smith hosting an atypical and irreverent Q&A session that loosely touched on topics ranging from perspectives on storytelling, the film industry, the use of technology to create great art to what it takes to survive in the world of independent filmmaking.
This WEEK in TECH’s Leo Laporte whose presentation featured a rousing musical performance from Warp 11 and The Byrd’s founder Roger McGuinn.
Multimedia expert David Biedny hosted “The Photoshop 20th Anniversary” featuring a special panel presentation including Adobe executives: Jerry Harris, co-author of PixelPaint and primary architect of brushing engine in Photoshop 7; and Russell Brown, senior creative director, Adobe Systems.
“Daring Fireball” publisher John Gruber hosted a feature presentation on “The Gruber 10: Apple’s Top Issues,” featuring Apple’s problems ranging from competition, to Steve Jobs, and computers.

“This is my first year at Macworld but it certainly won’t be my last. I’ve been unable to attend Macworld in the past but today I needed a break from the books and studying and Macworld has lived up to its billing,” said Jason Agpaoa, a senior at San Francisco State University. “I felt like I was playing in a digital playground.”

Macworld 2011 will be held at the Moscone Center on January 25 – 29, 2011.

Connect with us on the Macworld 2010 Community site to learn more about the 2011 show at http://macworldexpo.ning.com, on Twitter at https://twitter.com/MacworldExpo or on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff.

About Macworld 2010

Macworld 2010 (www.macworldexpo.com) is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010’s New Era Kicks Off This Week at the Moscone Center

02/09/2010

Mac Community Gathers to See, Buy and Share Innovative Products and Receive World-Class Training

San Francisco––Macworld 2010 kicks off this week at Moscone Center in San Francisco, IDG World Expo, owner of Macworld 2010, announced today. The Mac community will gather to be the first to see, buy and test the latest game-changing innovations for the Apple-products marketplace, as well as receive training on the most current and compelling topics, including the just-announced iPad, from some of the industry’s leading experts.

“We’re excited to deliver one of the most dynamic and interesting Macworlds ever,” said Paul Kent, vice president and general manager for Macworld 2010. “From the first ever face-to-face marketplace for iPhone apps, to product discovery opportunities for software, hardware and accessories for the Mac, to dozens of important product announcement events, to informative and entertaining feature presentations — this year’s Macworld shines a spotlight on all of the amazing things people are doing across the Apple-products ecosystem. The show brings together buyers, sellers, developers, users — the entire spectrum of the Apple-product using community — to meet, do business and learn. Macworld is truly the premier meeting place for this market.”

Macworld 2010 show highlights include the following:

—The Macworld 2010 First Looks program highlights the latest innovations for the Mac, iPhone and iPod platforms. Macworld 2010 will see the introduction of exciting new products such as: a diagnostic tool that identifies your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls that interface with iPods or iPhones; and, a paper scanner that sends documents and photos directly to popular desktop and web apps.

—Feature presentations from industry luminaries including New York Times author and personal technology columnist David Pogue, Alltop.com co-founder Guy Kawasaki, this WEEK in TECH’s Leo Laporte, multimedia expert David Biedny, “Daring Fireball” publisher John Gruber, and acclaimed author, actor and film maker Kevin Smith.

—New-to-market products and industry innovators will be unveiled at Macworld DEMO: Best of Show on Thursday, February 11, 11:00 am – 12:00 pm in Room 134 of the North Hall in the Moscone Center. Macworld 2010 launched this ground-breaking new program in collaboration with DEMO and Macworld. Matt Marshall, editor and CEO of Venture Beat and producer of DEMO, will present the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software.

—Guy Kawasaki Feature Presentation: “Revolution from the Rest of Us” takes place on Friday, February 12, from 9:00am – 10:00am in Room 134 of Moscone North Hall. Guy Kawasaki, co-founder of Alltop.com and a Mac industry legend, will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman, all of whom have succeeded in delivering game-changing products due to their creative approach to technology design.

—Macworld Best of Show Awards will be announced on Thursday, February 11, 1:45 pm – 2:15 pm; Friday, February 12, 11:45 am – 12:30 pm; and Saturday, February 13, 11:45 am – 12:15 pm. All Best of Show presentations take place on the Main Stage, centrally located on the expo floor. Macworld will present its Best of Show awards to the best products, innovations and upgrades as selected by their editors. Dozens of best-in-class products will be announced.

—The iPad Special Event on Saturday, February 13, from 1:00 pm – 2:00 pm in Room 134 of Moscone North Hall features Jason Snell, vice president and editorial director at Macworld. Snell will delve into what the iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

Download iMacworld, Macworld 2010’s own mobile app, from the App Store to put the Macworld 2010 exhibitor list, floor maps, and conference guide in the palm of your hand.

About Macworld 2010

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld 2010 conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld 2010 has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010 to Host the Largest Collection of Apps Under One Roof

02/08/2010

Users and Developers Can Test Out Over 100 of the Hottest Mobile Applications and Meet Their Designers

Framingham, MA––Macworld 2010 will host the largest face-to-face viewing of applications for Apple’s iPhone and iPod touch devices, IDG World Expo, owner of Macworld 2010, announced today. Attendees at Macworld 2010 will be able to test-drive over 100 of the hottest apps and connect directly with the app developers at the Mobile Application Showcase, featuring leading companies including TomTom, Tap 11, Bing, BeeJive, Square and many more. Additionally, both attendees and developers will be able to learn about developing and marketing their own apps at a series of iPhone-dedicated training sessions.

“The iPhone/iPod Touch app marketplace has exploded over the past 12 months, presenting developers with both opportunities and marketing challenges, and presenting users with a plethora of choice but a dearth of product information. For consumers who want to know what to buy, and developers who want to make their mark, Macworld 2010 is the place to be,” said Paul Kent, vice president and general manager for Macworld 2010. “With the proliferation of available apps, competition for mindshare and customers has become more intense, so we are excited to have added the Mobile Application Showcase to Macworld 2010 as the premier forum for app developers to engage with customers, press, other developers and potential investors. It’s also the best place on the planet for consumers to get to test out apps and meet their creators.”

In addition to the largest collection of mobile apps, Macworld 2010 will offer training opportunities exclusively related to iPhones as follows:

Market Symposium: iPhone App Business Development and Marketing

Friday, February 12, 2010, 10:00 am – 5:00 pm

This session offers insight into: getting an app seen; building a sustainable business as an iPhone developer’ pricing an iPhone app successfully, and, marketing an app.

http://www.macworldexpo.com/sessions?s=QSHOWA0002M1

iPhone Supersession

Thursday, February 11, 2010, 1:00 pm – 3:00 pm

Attendees will get a glimpse beyond the basic functions of an iPhone – both new iPhones and old – exploring areas such as corporate configuration and security, media preparation and management, contact and event organization and exploiting the best of the iPhone 3.0 software enhancements.

http://www.macworldexpo.com/sessions?s=QEXPOA0000G4

Demystifying iPhone (& iPad) App Development: A Non-Technical Overview for Decision-Makers and Idea People

Saturday, February 13, 2010, 10:30 am – 11:45 am

Macworld 2010’s Users Conference session takes attendees through a high-level overview of everything they need to understand the development process, and how to get the ball rolling: preparation before talking to developers, getting a head-start on the process, where to find a multitude of useful resources, how much software development costs, the tools involved in doing the work, deploying an app to the world, and more.

http://www.macworldexpo.com/sessions?s=QSHOWA0005BD

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco. To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/pr/top.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010 Ushers In a New Era of Breakthrough Products

02/05/2010

Macworld DEMO: Best of Show Unveils Hottest New Products for Apple-products Marketplace and Guy Kawasaki Hosts Visionaries from Tech Industry in Revolutionary Feature Presentation

Framingham, MA––Macworld 2010 is the place to see the industry’s game-changing innovations for the Apple marketplace next week, IDG World Expo, owner of Macworld 2010, announced today. Macworld, a showcase event for emerging technologies and a forum for industry visionaries, will reveal new-to-market products through a special DEMO event, highlight the year’s best products through the Macworld Best of Show awards, provide a look into the future from industry legend Guy Kawasaki, and spotlight products launching at the show through the First Looks program.

New-to-market products and industry innovators will be unveiled at Macworld DEMO: Best of Show on Thursday, February 11, 11:00 am – 12:00 pm in Room 134 of the North Hall in the Moscone Center. Macworld 2010 launched this ground-breaking new program in collaboration with DEMO and Macworld. Matt Marshall, editor and CEO of Venture Beat and producer of DEMO, will unveil the hottest new-to-market products from TenOne Design, SachManya, Microvision, Canson, Quickoffice and Carina Software, and will be joined by CEOs and product managers demoing their company’s products live, on stage and for the first time. DEMO is regarded as the premier platform for companies, from well-known players to emerging start ups, to launch their products and garner recognition for their innovative work.

Additionally, Macworld Best of Show Awards will be announced on Thursday, February 11, 1:45 pm – 2:15 pm; Friday, February 12, 11:45 am – 12:30 pm; and Saturday, February 13, 11:45 am – 12:15 pm. All Best of Show presentations take place on the Main Stage, centrally located on the expo floor. Macworld will present its Best of Show awards to the best products, innovations and upgrades as selected by their editors. Dozens of best-in-class products will be announced, from companies including Cisco, FastMac, Frolicware, Sanho and Other World Computing.

Guy Kawasaki Feature Presentation: “Revolution from the Rest of Us” takes place on Friday, February 12, from 9:00am – 10:00am in Room 134 of Moscone North Hall. Guy Kawasaki, co-founder of Alltop.com and a Mac industry legend, will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host industry visionaries from the Apple-products market: Square’s Jack Dorsey, Bing’s Florian Voss, Boinx Software’s Oliver Breidenbach, and HearPlanet’s Steve Echtman, all of whom have succeeded in delivering game-changing products due to their creative approach to technology design.

The Macworld 2010 First Looks program highlights the latest innovations for the Mac, iPhone, and iPod platforms. Macworld 2010 will see the introduction of exciting new products such as: a tool that diagnosis your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls with an interface to operate iPods or iPhones; a paper scanner that sends documents and photos directly to popular desktop and web apps; a tactical keypad that allows iPhone users to feel key locations and increase typing speed by eliminating miss hits; and, the world’s smallest 2.5” portable USB hard drive that lets you back up your laptop on-the-go.

The iPad Special Event on Saturday, February 13, from 1:00 pm – 2:00 pm in Room 134 of Moscone North Hall features Jason Snell, vice president and editorial director at Macworld. Snell will delve into what the iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

“Macworld 2010 is all about cool products and great innovations,” said Paul Kent, vice president and general manager for Macworld 2010. “Users come to the show looking to discover amazing things to help them be more productive and get more enjoyment out of their Apple products. We’re thrilled to present so many fun and interesting ways for developers and users to connect this year.”

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

GameSalad Contest Finalists Announced For Macworld Expo 2010

02/03/2010

Austin, TX–Gendai Games, the makers of GameSalad, an authoring tool created to support amateur and professional game development, has enlisted judges from the Mac and gaming communities to select five finalists for the Macworld 2010 GameSalad Challenge. For the past five weeks, participants have submitted their GameSalad-created games in the GameSalad Challenge.

Macworld 2010 GameSalad Challenge Finalists:

BORK’S ADVENTURE by Elie Hang, Justin Knapich, and Ben Knapp.

THE CAT RIDES THE ASTROBUS by Drew Daycross and Jamie Potter.

KILL THE KING by Eastbound Studios.

STUNT SQUIRRELS by Fire Maple Games.

TRAFFIC NINJA by Steve Hoffman.

The games were reviewed by judges: Michael Agustin (Gendai Games), Jason Citron (Aurora Feint), Omaha Sternberg (iGame Radio), Zachary Waibel (Tricky Software), and Sean Vanaman (Telltale Games). Kill The King, Stunt Squirrels and Traffic Ninja can already be found on the iPhone App Store. All five finalists’ games are now at www.gamesalad.com/macworld.

“I was really impressed at the diversity present in the submissions for the GameSalad Challenge,” said judge Omaha Sternberg, producer of the iGame Radio Podcast. “There were some real creative ideas in game design, art, and sound. There are budding game developers growing in the GameSalad community.”

The team behind GameSalad will be exhibiting at Macworld Expo next week in San Francisco. Attendees can stop by the GameSalad Bar at booth #1478 to play the finalists’ games, attend various training sessions on the GameSalad tool, learn additional tips and tricks, and participate in a daily mini-game jam on the show floor where the winner receives a GameSalad Express Membership as a prize. The winner of the Macworld 2010 GameSalad Challenge will be announced during an award ceremony at the GameSalad booth on Saturday, February 13th. For a full list of GameSalad events at the Macworld Expo, please visit www.macworldexpo.com/gamesalad.

About GameSalad

GameSalad (www.gamesalad.com) is a visual, drag-and-drop tool for creating and publishing games and interactive media to multiple platforms and for sharing them over social networks, such as Facebook or Twitter. GameSalad redefines the entire process for building games and makes game creation accessible to the 99% of people who are non-programmers. GameSalad is the fastest-growing game creation platform for the iPhone. With the new Mac desktop publishing service, users of GameSalad can now expand their reach to the more than 75 million devices running Mac OS X.

About Gendai Games, Inc.

Gendai Games (www.gendaigames.com) develops game creation technologies enabled by the social web. Gendai Games’ technologies provide powerful tools and processes ideal for the creation of sophisticated games and interactive media. The company pairs unique technology with social media to bring game creators and players together. Gendai Games is passionate about building great user experiences that are accessible to everyone.

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Macworld 2010 Announces New Product Launches

02/03/2010

Macworld’s First Looks Program Highlights New-to-Market Products and Innovations

FRAMINGHAM, MA—Dozens of companies will be making new product announcements and launches next week at Macworld 2010, IDG World Expo, owner of Macworld 2010, announced today. Many of these products are highlighted in Macworld’s unique First Looks program, designed to make finding and test-driving the latest products easy for attendees. The First Looks program highlights the latest innovations for the Mac, iPhone, and iPod platforms, and can be seen only at Macworld 2010 from February 9-13, 2010, at the Moscone Center in San Francisco.

Macworld 2010 will see the introduction of exciting new products such as: a tool that diagnosis your car’s potential repair problems; gloves that mimic human touch and allow you to use your iPhone in harsh weather; a shoulder/hip bag with integrated controls with an interface to operate iPods or iPhones; a paper scanner that sends documents and photos directly to popular desktop and web apps; a tactical keypad that allows iPhone users to feel key locations and increase typing speed by eliminating miss hits; and, the world’s smallest 2.5” portable USB hard drive that lets you back up your laptop on-the-go.

Highlights of this year’s First Looks participants include:

CarMD.com Corp (Booth #766): CarMD.com Corp will introduce the CarMD® Handheld Device & Mac/PC Software System, a personal diagnostic tool that provides drivers with a fast and easy-to-use analysis of their car’s health. CarMD will catch problems before they cost big bucks, double-check repair costs, monitor and reduce emissions and more. The software included with CarMD runs on a wide range of operating systems, including Mac OS X Snow Leopard.

Apparent (Special Interest Pavilions): Apparent will introduce Doxie, a smart, modern paper scanner that sends documents and photos directly to popular desktop and web apps like Flickr, Google Docs, iPhoto, Picnik, Tumblr and Twitter. Doxie is portable, USB powered and features an intuitive, one-button design that makes scanning and sharing paper easy – just connect to any PC or Mac, launch the Doxie app and scan anything in seconds.

BudSock (Booth# 766 in the Digital / Multimedia SIP): BudSock will introduce the BudSock, a simple, eco-friendly design that allows you to stow away your earbuds in your pocket, your bag, or any place you’d like without them getting tangled. It is easy to use, weightless, bulkless and saves you time and hassle. The earth-friendly BudSocks contain no plastic, they are made of brass with the surface electroplated in silver and the fabric used for the BudSock is 100 percent organic cotton.

Shure Incorporated (Booth #1459): Shure will introduce the SE115m+ Sound Isolating Headset with Remote + Mic, which combines the professional audio performance and sound isolation of Shure’s SE115 Earphones with the addition of an integrated three-button remote and microphone for the iPhone 3GS and iPod. The three-button remote allows users to adjust the volume, control music and video playback, record voice memos and answer or end calls without having to remove their earphones.

SMART Technologies (Booth # 845): SMART Technologies will introduce SMART Notebook SE (Student Edition) Mac, created specifically to meet the needs of tech-savvy students by providing them with a learning tool that complements the way they think and organize. The student edition is compatible with the Mac version of SMART Notebook software, and is available on a convenient 2 GB USB silicon bracelet which makes it easy for students to access on any computer, to take notes, complete assignments and save work to a single, portable USB key.

Blue Microphones (Booth #960): Blue Microphones will be previewing the next generation of their award winning portable mic – Mikey, now compatible with iPhone and iPod Touch, with improved circuitry for superior recording at higher volumes. Mikey now features a 3.5mm line-input for direct recording of other sound sources, along with a USB pass-thru connection for simultaneous charging and syncing. With an updated mic design, Mikey is compatible with most protective cases and now features a 230-degree range of adjustability for perfect positioning. The second generation Mikey will be available Spring 2010.

Other World Computing (Booth #1354): Other World Computing will be introducing the NuPower Charge & Sync+, a portable charger, battery pack and sync solution to iPhone, iPod, cellphones, digital cameras and other digital devices. Recharge your device via a standard AC outlet or enjoy extra run time with the built-in battery.

LogicKeyboard (Booth #1849): LogicKeyboard will be introducing the After Effects keyboard; a new Apple Advance shortcut keyboard. The After Effects keyboard is part of LogicKeyboard’s complete set of post-production solutions for video editors who use Final Cut Pro or Adobe Premiere Pro on the iMac platform. The new After Effects keyboard has over 150 shortcuts that can greatly enhance productivity.

NAVIGON (Booth #575): NAVIGON will introduce an updated version of MobileNavigator, an application that transforms the iPhone into a comprehensive navigation device. MobileNavigator is the only on-board iPhone navigation app to include Google Local Search, Reality View™ Pro, branded in-route POI’s, seamless in-app iPod controls, enhanced pedestrian mode, and Traffic Live in one application.

Telefingers (Booth #766 – i): Telefingers will be introducing a glove that allows you to touch, tap, stroke, slide and scroll your devices’ controls, while protecting your hands from harsh elements. Telefingers mimic human touch, have silicone beads for added control/grip and are custom fit providing accuracy and breathability. Use your phone, touch screen and mp3 while wearing Telefingers.

Urban Tool (Booth #1766): Urban Tool will be introducing iHipHolster, a stylish bag with an integrated control interface to operate iPods or iPhones. The iHipHolster has multiple slots to securely store and conveniently arrange cell phones, keys, iPods and other essentials. The cut fits perfectly to your hip and can be fastened with a removable strap at the leg. It can be worn as a hip bag or shoulder bag.

frog design (Booth #1366, Kiosk 28): frog design will introduce tvChatter, a free application for the iPhone and iPod touch that uses Twitter to make TV social. tvChatter presents real time Twitter-fueled commentary about your favorite TV shows. Watch your show on your TV or computer, launch the tvChatter app, choose the tweet stream from the social program guide and join the conversation.

4iThumbs (Booth #1488): 4iThumbs will introduce the 4iThumbs keyboard, a tactical keypad that allows iPhone users to feel the key locations and dramatically increase typing speed by eliminating miss hits. 4iThumbs is an invisible screen protector that let’s you see the full screen as well as touch type. The dimensions and weight of the iPhone remain the same, and there is no loss of application functions.

R.L.M. Software (Booth #1366, Kiosk #14): R.L.M. Software will introduce the 17BII+ Financial Calculator v2.0 for iPhone and iPod Touch OS 3.0. It is a complete and realistic simulation of the New 17BII+ Financial calculator, with all the functions and features of the real one plus powerful enhancements and scientific functions for students, engineers or business professionals. The iPhone’s 17BII+ calculator offers a complete set of added functions to quickly solve complex problems in a wide range of disciplines.

Scosche (Booth #660): Scosche will introduce the flipSYNC, a keychain charge and sync cable for the iPod and iPhone. The flipSYNC is ultra compact with a built in key-ring so you will never forget your cable again. The flipSYNC also comes in a micro/mini USB combo version for additional devices such as smart phones, digital cameras and much more.

Verbatim (Booth #1645): Verbatim will introduce the Titan XS™ for Mac, one of the world’s smallest 2.5” portable USB hard drives that lets you back up your laptop on-the-go. This rugged and sporty drive offers a shock-resistant rubber enclosure that protects against rough-and-tumble handling, is compatible with all USB connections, features the HFS+ file system and is big on storage with a 500GB capacity. The new Titan XS for Mac boasts a special bonus, Norton Online Backup of 5GB, as well as a 7-year limited warranty.

Over its 26-year history, Macworld has been the launching pad and showcase for thousands of software, hardware, peripheral and accessory products built for the Apple products platform. Macworld is often the only venue where users can see, touch, and test before they buy. In fact, 90 percent of products shown at Macworld 2010 are not available in Apple’s retail stores. A full list of Macworld 2010 exhibitors can be found here: http://www.macworldexpo.com/expo.

Notes to media:

On Wednesday, February 10 from 5:30 – 7:00 pm, there will be a Media Preview Reception in the Media Center highlighting innovative, independent developers and companies like Verbatim, Tom Tom, JAMF, Tap11, Buffalo Technology, CarMD & Zuujit. All registered Macworld media are invited to attend this reception. For more information, please contact Schwartz Communications at: IDGworldExpo@schwartz-pr.com or (415) 512-0770.

On Monday, February 8, before Macworld opens to the public, broadcast stations in the bay area are invited to attend a Pre-Show Product Showcase at the Moscone Center – where media can preview the coolest new consumer technologies and hottest gadgets for the Mac, iPod and iPhone that will be on display at Macworld this year (some of which are making their debut at the show and aren’t yet generally available). For more information, please contact Schwartz Communications at: IDGworldExpo@schwartz-pr.com or (415) 512-0770.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010 Announces Special iPad Event

01/27/2010

Macworld’s VP and Editorial Director, Jason Snell, will Preview the iPad at this First-User Event

Framingham, MA––Macworld 2010 will offer a preview of the new iPad, providing attendees with in-depth analysis and commentary on Apple’s latest revolutionary product, IDG World Expo, owner of Macworld 2010, announced today. Jason Snell, vice president and editorial director at Macworld, the preeminent news and information source for professional and enthusiast users of Apple products, and a panel of industry insiders will explore the features, functionality and provide insight into the iPad.

The event will be held on Saturday, February 13, from 1:00 p.m. – 2:00 p.m. at Macworld 2010, and will delve into what iPad means for users, developers, the tech industry and the ancillary industries it affects. The iPad Special Event will be followed by a Q&A session and an opportunity for a Macworld 2010 attendee to win an iPad after the product begins shipping.

“Apple’s new iPad represents another watershed event for the tech marketplace and Macworld 2010 will be the first and best place where end users can learn how the product works and whether it’s a buy now or wait decision,” said Paul Kent, vice president and general manager for Macworld 2010. “Our special event will help demystify the just-announced iPad and give users an in-depth look into the future of this product and what it might mean to them on a personal and practical level.”

The iPad Special Event is part of a stellar list of feature presentations at Macworld 2010 that will be open to all attendees. That list currently includes: filmmaker Kevin Smith; New York Times’ columnist David Pogue; this Week in TECH’s Leo Laporte; Alltop.com co-founder Guy Kawasaki; DEMO executive producer Matt Marshall; multimedia expert David Biedny; and “Daring Fireball” publisher John Gruber.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/pr/top.html. For more details on the event and conference content, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

Connect with us on the Macworld 2010 Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010 Rocks With World-Renowned Artist BT, Special Musical Guests And Expanded Educational Content

01/14/2010

Framingham, MA––Macworld 2010 will serve as the debut event for the new album from BT, one of today’s hottest music producers, artists and composers, as well as the premier venue for all things related to Apple products and music. This year’s Macworld event will showcase numerous special musical guests including Warp 11 and Roger McGuinn, an expanded Music Studio in collaboration with Berklee College of Music, and a special Gibson Guitar Giveaway, IDG World Expo, owner of Macworld 2010, announced today.

At Macworld 2010, BT, an internationally renowned artist, visionary producer, film composer and technologist, will sit down with Berklee College of Music’s Mike Carrera to talk about how he incorporates technology to express the vision of his music and create mixes and beats that pioneer the electronic genre. Following the launch of his critically- and commercially-acclaimed iPhone application, SonifiTM, BT will demonstrate how mobile devices are the wave of the future for music allowing users to create and manipulate their own mixes. The presentation, which takes place Saturday, February 13 at 10:00 am PT, will offer attendees an exciting and cutting-edge entertainment experience.

BT’s presentation at Macworld is the first scheduled event for the artist and his new album, “These Hopeful Machines,” which launches on February 2. The long-awaited 6th studio album is a double-disc opus that carries listeners through two hours of sweeping orchestral arrangements, pulsating electronic beats, heartfelt vocal melodies and even simple acoustic guitar. The album’s first single, “Suddenly,” hit the airwaves January 12.

“I am thrilled to be part of Macworld 2010 and to share my work and my passion for music at an event dedicated to exploring the use of technology in the creative process,” said BT. “Technology has allowed me to create tools and generate cutting-edge sounds that simply would not be possible using traditional techniques. The drive to actualize my vision led me to develop Sonifi, which puts the power of music creation into the hands of iPhone users, and is personified in my new album, which I am excited to debut with the Macworld audience.”

Sonik Architects, the visionary software venture behind Sonifi, will showcase the application in the Mobile Applications Showcase, a special section of the Macworld 2010 show floor dedicated to highlighting the latest innovations from iPhone and iPod touch developers.

The Macworld 2010 show floor and conference program are also packed with music content. Highlights include:

• The Macworld Music Studio. In collaboration with Berklee College of Music, this expanded show floor attraction will be filled with instruction, demonstrations, performances and training on how to use the Mac to bring musical visions to life. Sessions and performances, led by Berklee professionals, professional musicians, studio engineers, and other music and sound experts, will leave attendees inspired, motivated and entertained. Music studio sessions include: Home Studio Basics, Music Creation Software for the Mac, Adding Drum Tracks Using Your Mac, Mac Guitar Solutions, The Mac DJ, What’s New in Music Software and Open Music Forum. The Macworld Music Studio runs from Thursday, February 11 – Saturday, February 13, 2010.

• The “Music Tech Jam––Unleashing Your Inner Rock Star: Recording Your Music with the Mac ” Supersession. Led by Berklee College of Music professionals, this two-hour Supersession will provide attendees with everything they need to know to record their own music with the Mac and unleash the hidden rock star within. Perfect for beginning and intermediate musicians, the session will look at computer-based music recording from the ground up and cover topics ranging from software and hardware to editing and mixing techniques and tips and tricks for making your music sound its best. The Music Tech Jam Supersession will take place Friday, February 12, 2010 from 4:00 – 6:00 pm PT.

• Special Musical Guests at Leo Laporte’s Feature Presentation. Tech industry legend Leo Laporte is hosting Macworld Live!, Macworld’s annual onsite talk show featuring news of the day, exciting guests and plenty of surprises. This year, Leo’s guests will include Warp 11, America’s premier sci-fi rock band, and Roger McGuinn, founder, lead singer, and lead guitarist of The Byrds.

• Gibson Guitar Giveaway. Macworld 2010 is giving away a Gibson Les Paul professional guitar custom-designed by Macworld faculty member Andrew Shalat, designer, writer, and author of Shalat Design. The Les Paul professional guitar is one of the most classic and sought after guitars used in popular music.

“Music has always been a core element of the Macworld program and this year is no exception as we expand educational opportunities and performances,” said Tony Marvuglio, Assistant Vice President for Academic Technology at the Berklee College of Music. “There is no other event that showcases and caters to professionals, educators and artists specifically leveraging the Apple products platform to create music. Whether you’re a professional musician who composes music on a Mac, an enthusiast looking for fun music apps for your iPhone or simply an attendee interested in music, Macworld is the place for you.

Macworld 2010 is fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld 2010 Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About BT

From an early age, BT, born Brian Transeau, demonstrated a remarkable aptitude for playing and understanding classical music. He was heavily influenced by avant-garde and romantic composers such as Stravinsky, Bartok, Debussy and Rachmaninov. His biggest influences, however, were from everyday sounds that most would take for granted, from noticing the meter of the grandfather clock in the foyer to the micro-rhythms of crickets and cicadas to the ambience of passing trains at night.

Now 15 years into his illustrious career, BT is a platinum-selling artist, visionary producer, film composer and technologist. He is trusted by superstars such as Sting, Brtiney Spears, Sarah McLachlan, Tori Amos, Madonna, Seal and Peter Gabriel to producer modernist and memorable hits with a bleeding-edge electronic flair. He has composed unforgettable scores for films including The Fast and the Furious, Go, Stealth and Oscar-award winning Monster. BT is the earliest of early adopters and widely credited as a maven of modern sound techniques.

For more information about BT, please visit: http://www.btmusic.com/. BT can also be found on MySpace (http://www.myspace.com/btnetwork), Twitter (http://twitter.com/bt) and Tumblr (http://bt.tumblr.com/).

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

Macworld 2010 Announces Guy Kawasaki as Feature Presenter

01/05/2010

Framingham, MA––Macworld 2010 will feature a presentation by Guy Kawasaki, technology industry guru, early-stage venture capitalist, and co-founder of Alltop.com, IDG World Expo, owner of Macworld 2010, announced today.

Guy Kawasaki is a Mac industry legend, a famed speaker to tech audiences, and the founder of Garage Technology Ventures, an early-stage venture capital firm, as well as several technology companies. He takes center stage at Macworld 2010 with a Feature Presentation entitled “Revolution from the Rest of Us” on Friday, February 12, at 9:00 am PT, where he will discuss the current state of innovation and revolution in the tech market, as well as the characteristics of visionaries who drive innovation. Kawasaki will host several developers from the Apple products market who have succeeded in delivering products that are game-changers due to their creative approach to technology design.

“Macworld 2010 is an ideal venue for an in-depth discussion about how revolutionary products are still being conceived, designed and delivered for Apple product users,” said Guy Kawasaki. “The Apple community gathers at Macworld each year to see ground-breaking technologies. My talk will highlight the best that this market has to offer, and provide valuable lessons to developers who want to stay ahead of the game and users who expect the innovation to continue.”

Kawasaki joins an acclaimed and growing list of feature presenters that currently includes: filmmaker Kevin Smith; New York Times’ columnist David Pogue; This Week in TECH’s Leo Laporte; DEMO executive producer Matt Marshall; multimedia expert David Biedny; and “Daring Fireball” publisher John Gruber.

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld 2010 Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Guy Kawasaki

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm, co-founder of Alltop an online magazine rack, and a columnist for Entrepreneur Magazine, as well as a husband, father, author and hockey addict. Previously, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass, FilmLoop and SimplyHired. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is the author of nine books, including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Guy has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. Check out Guy’s blog and follow him at Twitter handle @GuyKawasaki.

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Gendai Games and Macworld 2010 Team Up For “Macworld 2010 GameSalad Challenge”

12/21/2009

Game Development Contest Challenges Developers and Unites Mac Community at Macworld 2010

Austin, TX—Gendai Games and Macworld 2010 are teaming up to host “Macworld 2010 GameSalad Challenge,” Gendai Games and IDG World Expo, owner of Macworld 2010, announced today. From December 21, 2009 — January 25, 2010, teams of game creators can participate in this contest which challenges contestants to make the most innovative, creative, and fun video games for the Mac and iPhone. “Macworld 2010 GameSalad Challenge” will bring all types and levels of game creators from the community together at Macworld 2010, scheduled for February 9-13, 2010, at the Moscone Center in San Francisco. All Macworld 2010 attendees and fans will be able to participate in the judging via Twitter, creating an interactive experience that continues on-site at Macworld 2010.

“’Macworld 2010 GameSalad Challenge’ is a great way for game developers in the community to participate in a different way at Macworld 2010,” said Paul Kent, Macworld 2010 General Manager and Vice President at IDG World Expo. “We are excited to see what kind of innovative games are created, as well as how our Macworld 2010 community votes to select the ultimate winner.”

Entrants must use GameSalad Creator for Mac to create their game. Games will be judged on overall fun, quality and creativity. The games will be available to play for free on gamesalad.com. Finalists will be announced January 29, 2010, and the Grand Prize Winner will be decided by 50% vote of the judges and 50% of the audience participation from Twitter. All Finalists will receive a Macworld 2010 Platinum Pass (a $1600 value) and have their game showcased during the awards presentation at Macworld. The Grand Prize Winner will be announced on the show floor during a live awards presentation on February 13, 2010, by judges from the Mac and gaming communities: Jason Citron, Founder and CEO of Aurora Feint, and Michael Agustin, Founder and CEO of Gendai Games. During the awards presentation, the judges

will demonstrate the games and offer their insights. The Grand Prize winner will receive a Platinum Pass to Macworld 2010, a GameSalad Pro Membership and an iPod touch – all totaling a $3800 value.

During the expo, attendees will have the opportunity to play each of the game entries and vote for their favorite through Twitter. Expo attendees will also have the opportunity to participate in the GameSalad Bar, a space on the show floor open to all attendees where group tutorials provide free training on how to build games using GameSalad technology. Each day, attendees will have the chance to participate in a mini-game jam on the show floor where the winner receives a GameSalad Express Membership as a prize.

“We are excited to work with IDG World Expo in bringing this competitive tradition to Macworld 2010. We love the idea of fostering new game design through game creation challenges and game jams. You can see crazy new and experimental games that have the potential to break out and become something great,” said Michael Agustin, Chief Executive Officer at Gendai Games. “We’re thrilled to have GameSalad be part of this challenge and look forward to seeing what people around the world come up with.”

For additional information, visit http://gamesalad.com/macworld.

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

About GameSalad

GameSalad (www.gamesalad.com) provides non-programmers and aspiring creators with the tools to realize their game ideas. GameSalad enables users to build games visually, utilizing a drag-and-drop interface along with built-in logic and behavior systems. Users can exchange templates of games online, publish their games to gamesalad.com, and share their games over their own blog, Twitter, and Facebook. GameSalad Creator has been downloaded more than 30,000 times, and more than 1,000 user-generated games have been uploaded to gamesalad.com. In the three months since the

introduction of the GameSalad iPhone publishing service in September 2009, more than 100 iPhone games “made with GameSalad” have been released to the App Store.

About Gendai Games, Inc.

Gendai Games (www.gendaigames.com) develops game creation technologies enabled by the Social Web. Gendai Games’ technologies provide powerful tools and processes ideal for the creation of sophisticated games and interactive media. The company pairs unique technology with social media to bring game creators and players together. Gendai Games is passionate about building great user experiences that are accessible to everyone.

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Contact: Nestor Hernandez

Gendai Games Inc.

pr@gendaigames.com

http://gamesalad.com/press

“Daring Fireball” Publisher John Gruber and Multimedia Expert David Biedny to Present at Macworld 2010

12/09/2009

Microsoft joins growing list of exhibitors at Macworld 2010

Framingham, MA––Macworld 2010 will feature presentations by John Gruber, writer and publisher of “Daring Fireball”, one of the most respected commentaries on the Apple marketplace, and David Biedny, a digital effects, graphics and multimedia expert, IDG World Expo, owner of Macworld 2010, announced today. Gruber and Biedny join a stellar line up of feature presenters, which currently includes film maker Kevin Smith, New York Times’ columnist David Pogue, and This WEEK in TECH’s Leo Laporte. IDG World Expo also announced today that Microsoft will join a growing list of key industry exhibitors including HP, Other World Computing, Livescribe, Xerox, Shure, Boinx and Rogue Amoeba.

“Trusted industry visionaries John and David epitomize the savvy of the ever-growing community of Apple product users and developers,” said Paul Kent, Macworld general manager and vice president at IDG World Expo. “Their participation in Macworld 2010, along with the addition of key exhibitor Microsoft, illuminates our value proposition that Macworld is the most important gathering on the planet for the Mac community each year.”

John Gruber, who writes and publishes “Daring Fireball”, a popular weblog ostensibly focused on Mac, and co-hosts The Talk Show podcast with Dan Benjamin, will take center stage for “The Gruber 10: Apple’s Top Issues” on Friday, February 12, 2010, from 4:30 pm – 5:30 pm PT. Gruber comes to Macworld to share his list of top issues shaping our world. His views on usability, competitive factors, areas of innovation and market fairness will offer invaluable insights to users and developers alike.

Recognized worldwide as an expert on digital effects, graphics and multimedia, David Biedny comes to Macworld 2010 to host “The Photoshop 20th Anniversary Celebration” on Thursday, February 11, 2010, from 4:30 pm – 5:30 pm PT. For the last 20 years, Photoshop has defined the state-of-the-art of digital imaging, spawning an entire media discipline and achieving the status of verb in the popular lexicon. Biedny will host a special panel presentation featuring Adobe executives: Jerry Harris, co-author of PixelPaint and primary architect of brushing engine in Photoshop 7; Kevin Connor, Vice President Product Management, Adobe’s Professional Digital Imaging Products; and Russell Brown, senior creative director, Adobe Systems. The panel will focus on the past, present and future of this graphics phenomenon with demonstrations of Photoshop 1.0 and insight into the next version of Photoshop.

Additional presentations, speakers and conference content will continue to be announced over the coming weeks. Please visit www.macworldexpo.com for more information about the event.

Macworld 2010 is now fully interactive on a variety of social networking tools where you can stay current on all event happenings and news. Connect with us on the Macworld Community site at http://macworldexpo.ning.com, on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623?reff, or follow us on Twitter at https://twitter.com/MacworldExpo.

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Karen Sharma or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

“Macworld Demo: Best of Show” Launches at Macworld 2010

11/18/2009

DEMO and Macworld Magazine Collaborate to Spotlight the Best New Products for the Apple Platform at Macworld 2010

Framingham, MA––Macworld 2010, in collaboration with DEMO and Macworld, is launching a ground-breaking new program that will give attendees an exclusive first look at the best new products for the Apple market at “Macworld DEMO: Best of Show,” IDG World Expo, owner of Macworld 2010, announced today. DEMO, the launch pad event for emerging technologies, and Macworld, the preeminent news and information source for Mac professionals and enthusiasts, will spotlight the most promising technologies to hit the Apple products market exclusively at Macworld 2010.

This new award program will give six selected companies an unparalleled opportunity to spotlight their products during a special feature presentation hosted by industry luminary Matt Marshall, editor and CEO of Venture Beat and executive producer of DEMO. Each of the six selected companies will give a six-minute demonstration of their product at the Macworld DEMO: Best of Show Feature Presentation, scheduled for Thursday, February 11, 2010, from 11:00 am – 12:00 pm. The deadline for Macworld DEMO: Best of Show submissions is January 15, 2010.

“DEMO has long served as the premier platform for companies––from well-known players to worthy start ups––to launch their products and garner recognition for their innovations,” said Matt Marshall, executive producer of DEMO. “The Apple products market is exploding with innovation and Macworld DEMO: Best of Show is a ground-breaking new endeavor that brings together the DEMO team, skilled in finding the best of what’s next; the experts at Macworld, who have unmatched insight into the Mac products platform; and Macworld 2010, the largest gathering of Apple-related product users. Together, we are committed to bringing to the stage and to the Apple products community the best new products for 2010, products that we believe will change the way people work, play and create.”

Traditionally, the Macworld Best of Show awards are presented by Macworld to the best products debuting at Macworld Expo––winners are presented during a live, on-stage presentation. Macworld will again present its Best of Show awards to the best products, innovations and upgrades at Macworld 2010 as selected by their editors. The Best of Show winners will be selected first and from those winners, the DEMO selections will be made. Best of Show winners will be presented on the Macworld 2010 Main Stage, centrally located on the expo floor, where each winning company will be given a 10-minute speaking slot to talk about and demo its product.

“Macworld 2010 is all about great products and innovations happening in the Apple products marketplace and the Best of Show awards have, through the years, helped put the spotlight on the best of the new products,” said Jason Snell, editorial director of Macworld. “Macworld DEMO: Best of Show takes the program to the next level, providing a tremendous opportunity for exhibitors to gain worldwide acclaim for their new-to-market offerings. Macworld is excited to be part of this new show feature and looks forward to learning more about all the incredible products debuting for the Mac platform in 2010.”

Macworld DEMO: Best of Show Submission Process

Macworld DEMO: Best of Show is open to all Macworld 2010 exhibitors. Companies interested in having their product considered should complete the submission form at http://tinyurl.com/bos2010 no later than January 15, 2010. Entrants should include their company name, booth number, contact name, email, phone number, product name, date of product release and 100-word description of their product. Macworld’s editors will sign confidentiality agreements to cover products that won’t be announced until the show begins. Products do not need to be finalized and shipped by the beginning of Macworld 2010 to be considered; however, they must be shown publicly on the show floor. Please email bestofshow@macworld.com with any additional submission questions.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco. Additional presentations, speakers and conference content will continue to be announced over the coming weeks. Please visit www.macworldexpo.com for more information about the event.

About the DEMO Conferences

Produced by the IDG Enterprise events group, the DEMO conferences in the United States and China focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and 30 Alpha stage pitches. For more information on the DEMO conferences, visit http://www.demo.com/.

About Macworld

Macworld is the preeminent news and information source on Apple, the hottest technology company today. Covering the full range of technology products, from the Mac and iPhone to digital cameras and printers, Macworld’s features and reviews are required reading for the avid and passionate fans of Apple products. Macworld reaches the homes and offices of over 1.58 million magazine readers monthly* and attracts an average of 4.1 million unique monthly Web visitors.** The go-to experts on all things Apple, Macworld has received numerous awards including this year’s prestigious Neal Award for Best ‘How-to’ Article and countless others. (*Source: Readers per Monthly Copy, IntelliQuest Consumer Study, Spring 2009, **Source: HBX 6 Month Average – March 2009 to August 2009)

About Macworld 2010

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Marisa Borgasano or Noe Sacoco

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010 Taps Kevin Smith as Feature Presenter

11/10/2009

Renowned Writer and Director of Clerks and Chasing Amy to Give Q&A for Macworld Attendees

Framingham, MA––Kevin Smith, acclaimed author, actor, producer and writer/director of award-winning films including Clerks, Chasing Amy and Dogma, will host a Q&A presentation session at Macworld 2010, IDG World Expo, owner of Macworld 2010, announced today. Smith joins an already stellar line up of feature presenters, including David Pogue, author and personal technology columnist for The New York Times, and Leo Laporte, host of “MacBreak Weekly,” “The Tech Guy” and the TWiT netcast network.

Kevin Smith comes to Macworld to share his perspectives on storytelling, the film industry, the use of technology to create great art and what it takes to survive in the world of independent filmmaking. Much of Smith’s work is created using the latest Mac hardware and software, giving him unique insight into how the Apple products platform can spur and support creativity. The conversation, sure to be lively, wry and irreverent, will give Macworld attendees a special opportunity to engage with Smith as he answers audience questions—nothing is off limits! Smith’s session is scheduled for Thursday, February 11, 2010 at 2:00 pm PT.

“Can’t wait to talk to this crowd again, as we share a common passion,” said Kevin Smith. “I identify straight, but I’m gay for Mac. However, let’s be honest: I’m coming back to Macworld for all that free stuff.”

For more about Smith, his tour dates, movie trailers, books and behind-the-scene pictures, visit: http://www.viewaskew.com/main.html.

In addition to Smith’s session, Macworld 2010 will feature conference programming dedicated to those interested in learning about and creating movies on the Mac. Some highlights include: intimate, hands-on instruction for specific applications and tools as part of the MacLabs program; Creative Safari, a full day, hands-on workshop all about “Video Revolution from the Palm of Your Hand”; a broad range of presentations in the Users Conference designed to sharpen skills and provide instruction on how to work most effectively on the Mac; and full-day Market Symposium sessions targeted to the specific vertical of videography.

“We are pleased to welcome Kevin Smith, one of the greatest and most entertaining storytellers we have, and an avid user of the Apple products platform, to Macworld,” said Paul Kent, Macworld general manager and vice president at IDG World Expo. “Kevin’s dynamic and informative style, commitment to his community of fans and creative use of Mac technology exemplify what Macworld is all about. With the addition of Kevin to our already extraordinary line up of speakers and a host of conference programming dedicated to those interested in film and movies, Macworld 2010 will once again be the best place on earth for the creative community to gather, learn, see and try all things Mac.”

About Kevin Smith

Kevin Smith has spent the last fifteen years as a writer/director making Clerks, Mallrats, Chasing Amy, Dogma, Jay and Silent Bob Strike Back, Jersey Girl, Clerks II, Zack and Miri Make a Porno, and most recently, A Couple of Dicks, with Tracy Morgan and Bruce Willis. He has published two books full of essays and blog postings, as well as Shootin’ the Sh*t with Kevin Smith––a collection of the best material from SModcast, Smith and producer Scott Mosier’s weekly podcast. Smith has also written for both of the major comic book giants, DC and Marvel. To read more about Smith, click here.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Marisa Borgasano

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010 Shows Momentum For “The Start Of A New Era”

10/08/2009

Community Shows Great Support for the Event; Early Launch of Conference Content and More Than 28,000 Attendees Pre-Registered

Framingham, MA––Macworld 2010 is announcing its conference agenda filled with a faculty of stellar trainers and experts earlier than years past, IDG World Expo, owner of Macworld 2010, said today. In fact, five months before the 2010 event, the Macworld conference programming is completed with all speaker slots filled and content set. In addition, IDG World Expo announced that there are more than 28,000 attendees pre-registered for the February event, which is more than two-thirds of the total number of attendees for a typical Macworld show.

“We are extremely pleased by the tremendous response to and support for Macworld 2010 that we are seeing from the Apple products user community months before the show takes place,” said Paul Kent, Macworld 2010 General Manager and Vice President at IDG World Expo, producer of the event. “2010 truly represents the start of a new era for this event. Macworld 2010 is completely focused on the products and innovations happening in the community, and thanks to the early support of our exhibitors, faculty and attendees, we know that 2010 will be a great year and a successful rebirth for the show. We’d like to thank each and every person who is planning to join us for learning, networking, shopping and fun in 2010.”

The Macworld 2010 conference program, expected to attract several thousand Apple product users from around the world, will feature six unique programs: MacIT® Conference, Users Conference, MacLabs, Market Symposiums, Power Tools and Creative Safari. All speaker slots for these conference tracks have been filled with leading experts delivering training on the newest and most relevant topics, such as Snow Leopard and Final Cut Pro. Keeping with Macworld’s tradition of providing the most up-to-date training, there are a handful of slots being left open until closer to the event in order to address last-minute, late-breaking topics of interest.

Featured content at Macworld 2010 includes a dedicated, full-day of hands-on training around the iWork suite and an expanded Users Conference that targets a wider base of vertical segments. In addition to creative professionals, photographers, educators, small business professionals and general Mac users, musicians and videographers now have dedicated sessions to help build their skill set.

Sessions will be taught by a stellar faculty of Mac visionaries and leaders that includes: Rich Harrington, a practiced expert in motion graphic design and digital video and internationally published author of books in the Apple Training Series; Don McAllister, podcasting pioneer and host and producer of ScreenCastsONLINE, a weekly show delivering video tutorials on Apple Mac software to a global audience; and Bruce Nazarian, “The DVD Guy” and CEO of Digital Media Consulting Group.

“As a long-time Macworld conference attendee and first-time guest speaker, I am honored to be part of this year’s Macworld faculty and for the opportunity to share my experience and know-how with those hungry to learn about Mac productivity, ScreenCasting and Snow Leopard,” said Don McAllister, host and producer of ScreenCastsONLINE. “Macworld has always offered attendees unparalleled education and training on the hottest, most timely and, arguably, most important topics of the day. Those who participate can be sure that they will leave with the skills and knowledge needed to make the most of their investments and unlock the full potential of the products they use. I look forward to being part of this exciting event that truly brings the Mac platform to life.”

Complete information on the conference program can be found at: http://www.macworldexpo.com/conference.

Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-0/macsf2010/ga/index2.html. For more details on the event, please visit http://www.macworldexpo.com. To exhibit, please contact Ron Moreau at rmoreau@idgworldexpo.com.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

Macworld 2010 Announces First Feature Presentations: David Pogue and Leo Laporte

09/22/2009

Framingham, MA––Macworld 2010 will feature presentations by David Pogue, author and personal technology columnist for The New York Times, and Leo Laporte, host of “MacBreak Weekly,” “The Tech Guy,” and the TWiT netcast network, that offer insight, performances and conversation about the issues of the day for Mac and technology enthusiasts, IDG World Expo, owner of Macworld 2010, announced today. Macworld 2010, the world’s premier event singularly focused on the Apple products platform, is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.

David Pogue, one of the most influential journalists in the technology space, takes center stage to open Macworld 2010 with a Feature Presentation entitled “Late Night with David Pogue” on Thursday, February 11, at 10:30 am PT. A Macworld favorite for many years known for combining insightful humor and creativity, Pogue will inform, entertain and generally geek out with the Mac masses in his irreverent style in this “midmorning late-night talk show” that will combine song parodies, surprise guests and jokes.

In addition, tech industry legend Leo Laporte will be the new host of Macworld Live!, Macworld’s annual onsite talk show, on Friday, February 12, at 2:00 pm PT. Macworld Live! will feature news of the day, exciting guests and plenty of surprises as it returns to San Francisco. As a host of some of the most popular podcasts in the world and an Emmy award winner for his work on The Site, there is no one better suited to fill the Macworld Live! host chair than Leo Laporte.

“I am thrilled to be part of Macworld 2010 as the event embarks on a new era,” said Leo Laporte. “Macworld has always been an important meeting place for the Apple community to gather each year, not only to see and try the coolest new technologies, but also to make connections, discuss the state of the industry and learn from each other. Macworld attendees are some of the smartest, most passionate and creative people in the world and I look forward to joining them in tackling current events in a fun, funny and no-holds-barred venue. I can’t wait to see what happens.”

Additional feature presentations, speakers and conference content will be announced in the coming weeks.

To register for Macworld 2010, please visit https://register.rcsreg.com/regos-1.0/macsf2010/ga/index2.html. For more details on the event and conference content, please visit http://www.macworldexpo.com/home. To exhibit, please contact Ron Moreau, rmoreau@idgworldexpo.com.

About David Pogue

David Pogue is the personal-technology columnist for the New York Times. Each week, he contributes a print column, an online column, an online video and a popular daily blog, “Pogue’s Posts.” Pogue is also an Emmy award-winning tech correspondent for CBS News and appears each week on CNBC with his trademark comic tech videos.

With more than 3 million books in print, Pogue is one of the world’s bestselling how-to authors. He wrote or co-wrote seven books in the “for Dummies” series (including Macs, Magic, Opera, and Classical Music); in 1999, he launched his own series of complete, funny computer books called the Missing Manual series, which now includes more than 100 titles.

Pogue graduated summa cum laude from Yale in 1985, with distinction in Music, and spent ten years conducting and arranging Broadway musicals in New York. In 2007, he was awarded an honorary doctorate in music from Shenandoah Conservatory.

He’s been profiled on both “48 Hours” and “60 Minutes.” He lives with his wife and three young children in Connecticut.

About Leo Laporte

Leo Laporte is Chief TWiT of the TWiT netcast network and host of “This Week in Tech” (the world’s most popular technology podcast) and the nationally syndicated “Tech Guy” radio show. Each week, alongside co-hosts Andy Ihnatko and Alex Lindsay, Laporte hosts “MacBreak Weekly,” the world’s most popular podcast about all things Apple.

Laporte is the former host of “Call For Help” and “The Screensavers” on TechTV. Laporte and other hosts on his network create more than 40 hours of live technology programming each week, streamed live at http://live.twit.tv. Laporte himself usually broadcasts without interruption from 11 am to 5 pm PT five days a week.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Marisa Borgasano

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Snow Leopard Conference Sessions Announced for Macworld 2010

08/31/2009

Framingham, MA––Macworld 2010 will feature two full days of technical conference content dedicated to Apple’s newest operating system, Mac OS X Snow Leopard, IDG World Expo, owner of Macworld 2010, announced today. Macworld 2010, taking place February 9 – 13, 2010, at the Moscone Center in San Francisco, is the world’s premier event singularly focused on the Apple products platform.

Apple released Snow Leopard on Friday, August 28, and in anticipation of the release, IDG World Expo has built a comprehensive program of conference content and training opportunities led by world-class faculty and aimed at helping new and experienced users unlock the full potential of Snow Leopard.

“When Apple releases a new OS, Macworld is the first and best place to learn how to use and maximize its capabilities,” said Paul Kent, Macworld general manager and vice president at IDG World Expo. “Macworld provides the community with the education, hands-on training and support needed to get more than they ever thought possible out of these new tools. The Macworld 2010 sessions on Snow Leopard and Final Cut Pro 7 are just the beginning of our cutting-edge conference agenda.”

Snow Leopard Session Highlights Include:

• “Upgrading to Snow Leopard” details the installation process itself and how users can prepare to upgrade, avoid installation problems and proactively troubleshoot.

• “Working with Services in Snow Leopard” focuses on the services that Snow Leopard makes downright convenient to use, including managing the Services menu, adding and removing services, identifying cool things you can do with services and situations where services don’t work.

• “Text Magic in Snow Leopard” highlights all the new text magic tools, including bidirectional language support, a revamped user interface for the Keyboard Viewer and Character Palette, on-the-fly text substitutions, and interesting new capabilities in TextEdit.

• Finder Power User Techniques (“Don’t Enter Data Twice!”) emphasizes how to speed up workflow in the Finder by customizing windows and using Smart folders and Spotlight to quickly find information, as well as how to use tagging to better organize your data.

• “Working Between Multiple Apps” shows users how to better exchange information among the various applications on their Mac, as some of the Apple apps are very well integrated, but the ways in which they can interact is not always obvious to the user.

• “Video with Snow Leopard: Putting QuickTime X to Work” demonstrates how to navigate the new user interface; use the features of the new QuickTime to capture audio and video; prepare media for use with your iPhone, iPod or Apple TV; push video to You Tube and Mobile Me; and use H.264, AAC, streaming and performance technologies to improve your media experience.

• “Taking Accessibility to the Next Level in Snow Leopard” teaches users with disabilities how to increase and enhance their accessibility with new and innovative technologies designed to get the most out of their Mac.

Sessions will be taught by leading technology consultants, educators and practitioners from the Mac marketplace, including: Joe Kissell, senior editor, TidBITS Publishing Inc.; J.F. Brissette, trainer and producer, macProVideo.com and owner, JFB Media Solutions; Nick Floro, CEO, Sealworks Interactive Studios; and Don McAllister, host and producer, ScreenCastsONLINE.

In addition to Snow Leopard specific content, the Macworld 2010 conference boasts numerous sessions focused on educating users on all aspects of the newest version of Final Cut Pro 7, released in March. Session highlights include the following.

• “Introduction to Final Cut Pro” is an introductory-level class taught by Mark Spencer, president of Day Street Productions, that focuses on expanding your skills beyond Final Cut Pro to harness the power of the full Final Cut Studio. Deliver a rich, guided and interactive experience to your viewers with DVD Studio Pro. Discover how to prepare your work for delivery with Compressor. Learn how each of these applications fits into an overall post-production workflow.

• “Final Cut Studio In-depth” is a more advanced class taught by Steve Martin, president of Ripple Training, covering all the core Studio Apps, including Final Cut Pro, Motion, Soundtrack Pro, Color, DVD Studio Pro and Compressor, as well as how they all work together to create the ultimate “post production studio in a box.”

The Macworld 2010 conference program will deliver a comprehensive technology agenda covering everything from Mac power user skills, introductory training and creative music, video and design content to small business productivity and education. Additional conference sessions will be announced in the coming weeks.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Marisa Borgasano

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Independent Developer Pavilion Launches at Macworld 2010

06/30/2009

Framingham, MA – The Independent Developer Pavilion, a show floor area dedicated exclusively to independent Mac software developers, is launching at Macworld 2010, IDG World Expo announced today. Companies participating in this new Pavilion have the opportunity to play a featured role at Macworld by taking part in a branded show floor area that drives interest in their latest innovations. The Independent Developer Pavilion helps developers boost their businesses by raising their visibility with key audiences like media, retailers, consumers and potential investors, at the annual event focused exclusively on Apple products.

“The new Macworld 2010 Independent Developer Pavilion presents the world of innovation that Indie Developers are creating for Apple product users,” said Paul Kent, Macworld General Manager and Vice President at IDG World Expo, producer of the event. “The number one reason attendees tell us they come to Macworld is to discover new products, so we’re pleased to offer developers a new efficient, turnkey opportunity to come to Macworld and get in front of the largest and most influential audience of Apple product users to showcase their solutions.”

For 25 years, Macworld has been the premier platform for new companies to showcase their products and a forum for up-and-coming developers to introduce their products to the most enthusiastic audience of Apple product users in the world. Macworld is the only technology industry event to offer developers the opportunity for maximum attention in an environment focused on their core audience – the Apple user community. Macworld is the world’s premier event focused solely on the Apple products platform and is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.

To be a part of the Independent Developer Pavilion, please visit http://macworldexpo.com/indie. Spaces are now available online and all packages include a turnkey kiosk with customizable branding. Please note that space is limited and availability is on a first come, first served basis.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Marisa Borgasano

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

IDG World Expo Launches Mobile Application Showcase at Macworld 2010

06/10/2009

Framingham, MA – IDG World Expo today announced the new Mobile Application Showcase at Macworld 2010, a special area of the show floor dedicated to the innovations being brought to market by iPhone and iPod touch developers. Debuting at the 2010 event, the Mobile Application Showcase provides a simple and effective way for these developers to augment their marketing efforts, gain maximum exposure for their innovations and stand out from the competition at Macworld, the world’s premiere event focused exclusively on the Apple products platform.

“Macworld has served as a launch pad for new companies and a forum for the best and brightest developers to share their work with like-minded users of Apple products for 25 years,” said Paul Kent, Macworld General Manager and Vice President at IDG World Expo, producer of the event., “Now, as the market for iPhone and iPod touch applications explodes, we’re providing an easy and cost-effective venue for developers to meet face-to-face with the community that will ultimately help them succeed. The new Mobile Applications Showcase will be the ideal way for media to find application creators and cover their products, for investors and business partners to connect with newcomers and for users to try new applications before they buy. We are extremely excited about early interest in this new show floor addition and look forward to providing the next-generation of developers with a platform for launching their innovations.”

The new Mobile Application Showcase will provide developers in this rapidly growing market with the opportunity to engage face-to-face with tens of thousands of avid Apple product users, enthusiasts and potential customers while building lasting relationships directly with members of the Mac community, and meeting and collaborating with other developers. No other technology industry event is so singularly focused on the Apple ecosystem, ensuring that developers have the opportunity to break out from the clutter of the Apple app store and grab maximum attention in an environment dedicated to related products. In addition, the Mobile Application Showcase offers attendees an unprecedented opportunity to actually try and learn about the newest and coolest applications directly from those who developed them.

Macworld, scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco, has made participation in the Mobile Application Showcase simple and cost effective for developers with efficient turnkey solutions. Spaces are now available for purchase via a web-based online registration process. Please visit http://macworldexpo.com/mobile for more details on the Mobile Application Showcase and to reserve your space. Please note that space is limited, and available on a first come, first served basis.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations, and exhibit hall attractions that create what has been called “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™ and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Marisa Borgasano

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld 2010 Call for Papers Now Open

06/09/2009

WHAT: Macworld 2010, the premier event for the Apple products community, today issued a call for papers. Macworld is produced by IDG World Expo and is scheduled to take place February 9-13, 2010, at the Moscone Center in San Francisco.

This year’s conference program is designed around the following key topics for which relevant proposals are sought:

– Deployment

– Digital Photography

– Digital Video (including broadcast & motion graphics)

– Enterprise Computing

– Gaming

– Graphic Design

– Higher Education

– K-12 Education

– Mac OS Skills Enhancement

– Mac OS X Administration

– Mac OS X Server Usage

– Music and Audio Production

– Networking

– New Media Tool Deployment

– Publishing Workflow

– Scientific & High Performance Computing

– Security

– Small Business

– Software Application Training

– System Troubleshooting

– Web Design

Submissions will be evaluated based on originality, timeliness, audience interest, and educational value.

WHO: All members of the Apple products community, including designers, musicians, enthusiasts, educators, developers and others are invited to submit a speaking proposal.

WHEN: The Macworld 2010 Call for Papers is open from now until July 20, 2009 at 5:00 pm PT.

WHERE: Submission information is available at: www.macworldexpo.com/callforpapers.

About Macworld

Macworld 2010 (www.macworldexpo.com) is a five day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry-leading minds presenting cutting-edge product training on the topics attendees most want to see. From Mac Power Users and creative professionals to first-timers and Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called the “Mecca for Mac Users”.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™, and CloudWorld™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

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Contact:

Marisa Borgasano

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

IDG World Expo Announces New Dates for Macworld 2010

03/30/2009

Framingham, MA – Macworld Expo® 2010 is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco, IDG World Expo announced today. Responding to feedback from the Mac community of exhibitors, attendees, media and fans of the show, IDG World Expo is ushering in a new era for the event by shifting the show dates away from their historical early January timing. The new dates will give exhibitors and attendees more breathing room between the busy holiday season and the world’s largest event focused specifically on Apple products.

“Macworld is the largest global Mac-centric event of the year, and we are focused on making 2010 the most productive, efficient and content-rich event possible for our community of exhibitors, attendees and media,” said Mary Dolaher, chief executive officer of IDG World Expo, the owner of Macworld. “For 25 years, Macworld has been the pre-eminent event focused solely on the Apple products ecosystem, and with the recent evolution of the show we have been able to fully engage the Macworld community for input on the 2010 event. As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened. We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able this respond to this request from the community. The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before.”

In addition to moving the event to February, Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.

“We are definitely going to Macworld 2010,” exclaimed Andrew Taylor, founder and CEO of MacSpeech, Inc. “Macworld is a time when customers can ask us questions and request features. Macworld is a time for us to make more people aware of what’s going on with MacSpeech Dictate. At the same time, we can interact with other developers in the Macintosh community. Macworld is an extremely efficient use of time for us. It’s a great time for the community to come together, see what everybody else is doing and use that information to help everybody improve.”

Macworld 2010 will bring together retailers, Mac enthusiasts, media, exhibitors, and, unlike other events, consumers for a week of education, professional development, face-to-face networking and product viewing. Exhibitors and attendees will gather to see, share, learn and experience the best and most innovative technologies, tools and toys for the Apple products ecosystem. Macworld is the only event where exhibitors and developers have the opportunity to speak directly to an audience that is interested specifically in their product category and in an environment where they can grab maximum mindshare in an uncluttered marketplace.

“Moving Macworld Expo from the awkward post-New Year dates makes tons of sense,” said Adam Engst, publisher, TidBITS. “Travel and lodging costs will likely be lower for developers and attendees alike, and developers won’t have to push as hard during the holiday season to finalize code and prepare booths.”

About Macworld

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at http://www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice McKnight at (508) 424-4839 amcknight@idgworldexpo.com, or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities contact Ellen Moorehead at (508) 988-7830, or emoorehead@idgworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3 Expo®), Next Generation Data Center™ (NGDC™), OpenSource World™, CloudWorld™ and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

###

Contact:

Marisa Borgasano

Schwartz Communications

(415) 512-0770

IDGWorldExpo@schwartz-pr.com

Macworld Concludes With Successful Town Hall Meeting

01/09/2009

San Francisco, CA, January 9, 2009 – IDG World Expo today announced the successful completion of the 25th annual Macworld Conference & Expo®, which featured a standing-room only Town Hall meeting where members of the Mac community had the opportunity to ask questions about the 2010 event and make suggestions for how they want Macworld to evolve next year and beyond. IDG World Expo also used the Town Hall meeting to announce that registration is now open for the 2010 event and attendees can register for a free exhibits pass by visiting www.macworldexpo.com/2010registration. Next year’s Macworld Conference & Expo is scheduled to take place January 4-8, 2010, at San Francisco’s Moscone Center.

“Macworld has thrived for 25 years due to the strong support of tens of thousands of members of the Mac community worldwide,” said Paul Kent, vice president and general manager, Macworld Conference & Expo. “While there is no question that Macworld is going to evolve and change in 2010, we will continue to build great shows that are worth everyone’s time and money. As part of this commitment to the Mac community, we wanted to share our thoughts and ideas for future Macworld events and hear ideas and suggestions from our attendees. We got some incredible feedback and are already at work implementing ideas for 2010.”

The more than 400 Mac faithful in attendance at the Town Hall event, about half of whom said they had been to Macworld ten or more times, participated in a lively and positive dialogue about the future of the event. Members of the Mac industry press also expressed their opinions with regard to the importance of Macworld for the community:

“Macworld Expo is of huge importance to the Mac ecosystem of attendees, vendors, speakers and media,” said Shawn King, Blogger and Podcaster, Your Mac Life. “Never has the cliché ‘the show must go on’ been more apropos.”

“Macworld Expo occupies a key role in the smooth functioning of the Macintosh industry for tens of thousands of individuals, thousands of businesses and hundreds of exhibitors,” said Adam Engst, TidBITS. “Whether or not Apple participates in the future, it’s essential that the Macintosh world have a central meeting place for professional networking, support and development.”

IDG World Expo also emphasized the value of face-to-face meetings and reiterated that it is fully committed to continuing to support the hundreds of companies and developers that make up the Mac ecosystem.

“The rich ecosystem of attendees, developers, media and many others relies on Macworld in a variety of ways to further their businesses and careers,” said Paul Kent. “We are at the start of a new era, developing an event that will continue to foster business, social networking and professional development for all members of the Mac community. We know that in a few years, we will look back at 2009 as the year that provided us with a terrific opportunity to effect many positive changes at Macworld, and helped us create a great new event that thrived in 2010 and beyond.”

Mac enthusiasts can continue to submit their ideas and suggestions at suggestionbox@macworld2010.com, and attendees can now register for a free exhibits pass by www.macworldexpo.com/registration2010.

About Macworld Conference & Expo

Macworld Conference & Expo brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie McKnight at (508) 424-4839 amcknight@idgworldexpo.com or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities contact Ellen Moorehead at (508) 988-7830, or eboland@idgworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Electronic Entertainment Expo (E3), OpenSource World™, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #

Contact:

Schwartz Communications

Marisa Borgasano

+1.781.684.0770

idgworldexpo@schwartz-pr.com

IDG World Expo Announces Town Hall Meeting at Macworld

12/30/2008

Framingham, MA, December 30, 2008 – IDG World Expo today announced that next week’s Macworld Conference & Expo® will feature a Town Hall Meeting open to all attendees interested in helping to shape Macworld® in 2010 and beyond. Future Macworld events will have a sharpened focus on the Mac community, with its passionate and creative user base and wide array of developers whose innovations shape and extend the platform. This forum gives voice to that community and underscores IDG World Expo’s commitment to the event in 2010 and beyond.

The Town Hall meeting will be held on Wednesday, January 7, 2009, at 5 PM PT in Moscone’s Gateway Ballroom, room 102. The meeting will serve as an exchange of ideas on potential new show attractions, content, and features, and will offer an opportunity for members of the Mac community to ask questions about next year’s event.

“While there is no question that Macworld is going to evolve and change in 2010, the fundamental importance of the event remains the same: the unique ability to put exciting new Apple-related products directly into the hands of users and to inspire those users to put their products to work in new and innovative ways,” said Paul Kent, vice president and general manager, Macworld Conference & Expo. “Macworld will continue to foster the deep sense of community that has been at the heart of the show for the last 25 years. As part of this commitment to the community, we look forward to sharing our thoughts and ideas for future Macworld events, as well as hearing ideas and suggestions from the community.”

Each year, Macworld provides Apple product users with the opportunity to see hundreds of the hottest Mac products in one place at one time, in a unique, fun and exciting environment, making it more than just a tradeshow. The event also boasts an innovative and cutting-edge educational experience featuring a conference faculty that includes the Mac industry’s most respected and influential speakers.

The 2010 event promises to offer new show features, programs and other activities that will continue to show attendees the most innovative uses of Mac products.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the website at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice McKnight at (508) 424-4839 amcknight@idgworldexpo.com, or Ron Moreau at (508) 424-4804 or rmoreau@idgworldexpo.com. For sponsorship opportunities contact Ellen Moorehead at (508) 988-7830, or emoorehead@idgworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Electronic Entertainment Expo (E3), OpenSource World™, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #

Music Comes Alive at Macworld Conference & Expo

12/24/2008

Framingham, MA, December 4, 2008 – Macworld Conference & Expo, in collaboration with the Berklee College of Music, today announced the “Macworld Music Studio” at Macworld, an expanded show floor attraction with instruction, demonstrations, performances and training on how to use the Mac to bring musical visions to life. Macworld Conference & Expo® is scheduled to take place January 5-9, 2009, at San Francisco’s Moscone Center.

“The Mac has become the preferred tool for musicians, songwriters, and music educators,” said Paul Kent, vice president and general manager, Macworld Conference & Expo. “The Macworld Music Studio will provide music lovers with an educational environment where they can learn about making music on a Mac.”

Sponsored by Shure, the Macworld Music Studio will feature performances and demonstrations led by Berklee College of Music faculty, professional musicians, studio engineers and other music experts, including highly acclaimed Macworld Magazine columnist and renowned industry personality Jim Dalrymple who will lead a session entitled, “You, Your Mac, A Guitar and Apple’s Mainstage.”

The Macworld Music Studio will present three special performances by self taught guitarist John Denner, who was born without his right hand, and Little Kids Rock, a non-profit organization that restores music into the academic lives of kids in public schools through educational programs, instruction, free instruments and trained mentors. Together, they will demonstrate how Mac hardware and software are used to record and produce music in the studio. Denner and Little Kids Rock will perform and record a song live on the show floor during a unique jam session.

Additional sessions at the Macworld Music Studio include:

Making Music With The Mac – Putting It To Work!
Mac For The Guitarist
Creating and Adding Drumbeats and Grooves With Your Mac
The Mac DJ
Plug Ins and Software Instruments

For a complete schedule of sessions at the Macworld Music Studio, or to register for the event, please visit www.macworldexpo.com.

About Macworld Conference & Expo

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Electronic Entertainment Expo (E3), OpenSource World™, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

# # #

Framingham, MA—Dozens of companies will showcase more than 100 new products next week at Macworld 2011, IDG World Expo, owner of Macworld 2011, announced today. Each year, Macworld is the event of choice for Apple third-party product manufacturers to unveil and launch their newest products—including software, hardware, peripherals, accessories and applications—for the Apple products platform. The Macworld 2011 First Looks program showcases these products for media and attendees to make it easy to locate innovations at the show.

Highlights of this year’s First Looks participants include:

A.Kachalo & M.Balashoff (Booth #818, Mobile Apps Showcase): A.Kachalo & M.Balashoff will introduce iStudiez Pro for Mac, a multifunctional schedule planning application for students, teachers and parents. Boasting a uniquely designed smart interface and CLOUD SYNC to support the mobile version, iStudiez Pro for Mac puts all the information about all classes, homework, grades, instructors and holidays in one place.

algoriddim (Booth #409): algoriddim will launch djay for iPad, technology that transforms the iPad into a full-fledged DJ system that allows users to mix their iPod music library on a hyper-realistic turntable interface. Perform live, record mixes on-the-go, or enable Automix mode and let djay mix your favorite playlist automatically. With unprecedented ease-of-use and innovative multi-touch mixing features, djay for iPad takes DJing to the next level and offers a unique experience for beginners and professionals alike.

Apparent Software (Booth #246): Apparent Software will unveil ImageFramer, the ultimate framing solution for framing photos, artwork and other images in a wide array of photo-realistic or artistic frames and mats. ImageFramer is used by professional artists, photographers, bloggers and people who simply want their family photos to look better.

Appfluence (Booth #818, Mobile Apps Showcase): Appfluence will showcase Priority Matrix Cloud Sync, an innovative visual management tool that organizes tasks, agenda and priorities. The flexible tool allows users to assemble plans faster and in multiple dimensions. Soon, the technology will allow users to connect their plans to the cloud, allowing ideas to go wherever you go.

AWIND (Booth #946): AWIND will introduce McTiVia, the first device capable of displaying all the contents of a user’s Mac or Windows computer on their TV wirelessly. Users can easily control up to eight computers with their mouse and/or keyboard, as well as share any content from a computer with friends and family in the living room.

Dexim (Booth #642): Dexim will launch iBluek™ iPad Keyboard, technology that turns a user’s iPad into a laptop. The product features a Bluetooth iPad keyboard in a durable leather case that also keeps the iPad charged for 90 hours of use or 100 days of standby time using an internal lithium-ion battery.

ESET (Booth #429): ESET will showcase ESET Cybersecurity for Mac, which provides proactive protection from Mac, Windows and Linux threats. ESET helps protect files, email, the iTunes library, removable media and Time Machine archives without system slowdowns and pop-ups. ESET Cybersecurity also features complimentary online training to help users configure their Mac and keep their digital life safe.

JAMF Software (Booth #724): JAMF Software will showcase the Casper Suite 8.0, a collection of client

MacPractice (Booth #302): MacPractice will unveil MacPractice 4.1, available in versions designed for physicians, chiropractors, dentists and eye care professionals. MacPractice MD 4.1 is 2011/2012 compliant and has been certified by CCHIT®, an ONC-ATCB, in accordance with the applicable certification criteria for Eligible Providers adopted by the Secretary of HHS. This certification does not represent an endorsement by HHS or guarantee the receipt of incentive payments.

NAVIGON (Booth #943): NAVIGON will showcase MobileNavigator 1.7, an application that transforms the iPhone into a comprehensive turn-by-turn navigation device. The new version 1.7 is optimized to also run natively on the iPad and includes Zagat Survey’s premium ratings and reviews as an In App Purchase. A market first, Active Lane Assistant shows drivers exactly which lane to choose, using a moving on-screen animation.

Newer Technology/Other World Computing (Booth #513): Newer Technology will launch NewerTech NuStand Alloy desktop stands that offer non-skid, stable holders for iPad, Mac mini or Apple TV. A silicone center provides grip without scratching, plus allows easy access to ports. While lightweight (3.5 ounces) for easy portability, the aircraft grade aluminum design ensures durability.

Nuance Communications (Booth #636): Nuance Communications will feature Dragon Dictate for Mac 2.0. Input text just by speaking — up to three times faster than typing — and interact with your favorite Mac applications using only your voice. Built from the ground up for Mac OS X Snow Leopard, Dragon Dictate helps users create reports, email, articles, books, research notes, online content and more — quickly, easily and accurately. It’s Simply Smarter Speech Recognition for the Mac.

Optoma Technology (Booth #1008): Optoma Technology will showcase the Optoma Neo-i, the first product to combine an iPod/iPhone sound dock audio/video docking station with a powerful Pico projector, enabling users to create a large screen A/V theater experience directly from their portable media player and enjoy and share music, movies and videos as never before. An optional iPad connection kit is also available, and HDMI, VA and composite inputs allow connections to computers, Blu-ray players, AppleTV and most other video sources.

Recosoft (Booth #519): Recosoft will demonstrate PDF2ID v3.0, a technology that converts PDFs to editable InDesign files. PDF2ID forms paragraphs, applies styles, regroups graphics elements, creates tables and recovers other complex data automatically, converting every PDF page into an equivalent page in InDesign. PDF2ID saves time and enhances workflow automation.

RogueSheep (Booth #818, Mobile Apps Showcase): RogueSheep will unveil TouchUp for iPad, software that brings creative photo editing to iPad. With more than a dozen effects that can be applied in nearly unlimited layers to photos, TouchUp for iPad allows anyone to make common adjustments and create captivating art with their photos.

SMART Technologies (Booth #602): SMART will introduce SMART Sync 2010 classroom management software for the Mac platform. SMART Sync for Mac enhances the teaching and learning experience in computer-enabled classrooms. This intuitive software helps teachers make the most of class time – guiding students’ collaboration in a group setting while still communicating with the entire class.

Stellar Mac Tools (Booth #404): Stellar will introduce Stellar Drive Tool Box for Mac, a set of 12 utilities that help users maintain, manage, repair, protect, and sanitize their Mac hard drive and optimize overall performance. The brand new release comes with a bonus tool, Stellar Photo Recovery [$39 Value].

Ten One Design (Booth #615): Ten One Design will unveil Fling, a new kind of game controller made just for the iPad. Fling provides tactile control over any game that has a virtual joystick, enabling users to stop worrying about the controls so they can take their skills to the next level.

Vito Technology (Booth #818, Mobile Apps Showcase): Vito Technology will showcase GyroCompass 3D. Simply point the built-in iPod camera towards any sky object, such as the Sun or the Moon, swipe the app-generated sky to match the real one, and voila… users have a fully functioning software compass that is even more precise than the standard iPhone or iPad compass.

ZurApps Research (Booth #818, Mobile Apps Showcase): ZurApps Research will introduce Road Tripper, an app that maps your trip whether you’re driving cross-country or taking a city walking tour. It starts with a map and allows users to add points by holding their finger on the map or by searching a location and choosing one of the results. The map can be shared by printing or emailing.

A full list of Macworld 2011 exhibitors can be found at: http://www.macworldexpo.com/expo.

Notes to Media:

On Wednesday, January 26, a day before the Macworld show floor opens to the public, Bay Area broadcast stations are invited to attend a Pre-Show Innovation Showcase in the lobby of the Moscone Center West. Here at this event open only to the media, media members can preview the coolest new consumer technologies and hottest gadgets for the Mac, iPod, iPhone and iPad that will be on display at Macworld this year (some of which are making their debut at the show and aren’t yet generally available).

For more information on either event, please contact Schwartz Communications at: IDGWorldExpo@schwartzcomm.com or (415) 512-0770.

Macworld 2011 will take place January 26–29, 2011, at Moscone Center’s West Hall in San Francisco. To register, please visit: https://register.rcsreg.com/r2/macsf2011/ga/clear.html.

For current happenings, news and chatter follow Macworld 2011 on Twitter at http://twitter.com/MacworldExpo and like us on Facebook at http://www.facebook.com/pages/MACWORLD/58481436623.

About Macworld 2011

About IDG World Expo

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